Fills Out Facebook Lead Ads Form trigger campaign does not qualify people

Description description

Smart campaigns utilizing the ‘Fills Out Facebook Lead Ads Form’ Trigger does not trigger for people created as a result of filling out a Facebook Lead Ads form.

Resolution resolution

If you have Workspaces and Partitions set up on your instance, it is important to remember that people created in the database as a result of filling out Facebook Lead Ads form, will be automatically created in your Default partition per design.

In a scenario where a trigger campaign is hosted under a workspace that does not have the appropriate visibility to your default partition - the person filling out the Facebook Lead Ad form would not be triggering the campaign.

Solution

Make sure your trigger campaign lives under workspace which has visibility over the default person partition. To check the workspace configuration go to Admin > Workspaces & Partitions and make sure your default partition is assigned to the workspace where your trigger campaign lives under.

Root Cause:
New people which are being created in Marketo as a result of filling out a Facebook Lead Ads Form will be created by default in the Default lead partition.