DocumentationExperience Cloud KCS

How Do Marketo Redirect Rules Work?

Last update: August 18, 2026

Description description

What type of HTTP Redirect Rules does Marketo use when you setup a redirect rule in Admin > Landing Pages?

Resolution resolution

Internal Pages such as landing pages hosted on Marketo will use a HTTP 301 Redirect

External pages & non landing page URL’s (when using “non-Marketo landing page”) used in the redirect rule will utilize a HTTP 302 Redirect:

  • Branding links do not use an HTTP Redirect and use a script-based redirect on the Branded links page.

    • Example: Email branding link - http://go.mybranddomain.com/ABCDEFIlB0ETg0X063WLL1 is a Marketo hosted page that utilizes a script to redirect & point to http://www.thetargeturlinanemail.com
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