Person/Lead Source is Empty

Description description

Person/Lead Source is empty. Why isn’t it populating?

Resolution resolution

Whilst the system automatically populates the field “Original Source Type”, Marketo does not automatically assign values to Person Source. The Person Source field isn’t a system-populated field instead, it needs to have data inserted into it.

Assigning credit for a Lead can only be determined by someone with intimate knowledge of a company’s marketing strategies. If someone fills out a form, Marketo doesn’t know if they were brought to that form by an email blast, TV commercial, talked to a salesperson, or any number of other reasons. If they came in through a List Import, they could have attended a Tradeshow and signed up there, they could have been exported by a CRM and are being imported, or any number of other ways. The data to be inserted into those fields would need to be identified by each business in order for field to have value to their organization.