Account data not syncing from CRM to Marketo

Description description

While connected and syncing to your CRM, you notice that there’s no data populating under the Company section of the record within Marketo when the given individual(s) are syncing successfully and show populated in your CRM.

Resolution resolution

Review the record type of the individual(s) involved that are experiencing this behavior. Reason being, leads aren’t designed to be associated with any Account within a CRM. Therefore, as a result, no data will be synced between the two systems while the record is considered a Lead within Marketo/CRM. In order to have that data flow between the two systems, the Lead will need to be converted to a Contact record type. After the record type is updated, the values within the fields associated with the Account (typically the custom fields ending w/ letter (A) are Account fields but this is an example and can vary based on your configuration/setup) will begin populating and syncing to/from Marketo for the given Contact(s) under the Company tab within their record.