SFDC Sync Intervals

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What is the typical sync interval timing? Is there a timing difference between updates and inserts? If the change originates in SFDC vs MKTO?

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By default the sync interval in Marketo is set to 5 minutes. This can be set to be greater than 5 minutes on request.
This doesn’t mean that Marketo will sync updates every 5 minutes, rather it means that there will be approximately a 5 minute wait after one sync cycle completes and and the next sync cycle begins.

The duration that an individual sync cycle takes depends on how many records for each object need to be updated/created.

NOTE: Flow actions in smart campaigns are immediate, so if you ever need to sync an update more quickly the background sync for a specific lead or set of leads then you could always run an immediate flow action, such as ‘Sync Person to SFDC’.

However, bear in mind that flow actions use 1 API call per lead record whereas the background sync is much more efficient and can handle 200 records with just one API call.

More information on how Marketo uses the SFDC API