Correcting incorrect opt-in date-time in Marketo and CRM

Description description

Leads were uploaded into Marketo with the wrong opt-in date and time, which also synced with Microsoft Dynamics 365.

Resolution resolution

To correct the opt-in date and time, do the following.

Update information in Marketo.

  • Prepare and upload a corrected list for the leads.
  • Confirm the opt-in field in Marketo is not blocked from updates.

CRM Sync

  • The corrected data in Marketo will auto-sync with Dynamics 365.
  • If auto-sync fails, manually update the opt-in dates in the CRM.

Additional Steps

  • Check for any automated actions triggered by the wrong data and rectify them If needed.
  • Confirm data accuracy in both systems after updates.
  • Back up data before mass updates to prevent data loss.
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