Do you need to create segments to use the Recommendation Engine?

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No - It’s done automatically and behind the scenes.

The algorithms used by our proprietary technology automatically present relevant content to your audience segment using digital behavior, keyword search terms,

and firmographics such as: geolocation, employee size, revenue size, and industry.

The recommendation engine uses predictive analytics and machine learning to predict which content asset will most likely to be individually relevant for each one of your website visitors to read.

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For technical assistance contact Marketo Engage Customer Support.