How does Web Personalization (RTP) calculate views and visits?

Description description

Explanation:

In RTP the tracking is session-based, similar to most web analytics tools.

A session starts with the first page view and ends 30 minutes after the last click on the website.

For example:

Scenario
RTP Result
Visitor views 1 page on the website and leaves
1 visit & 1 page view
Visitor views 2 pages on the website within 30 minutes and then leaves
1 visit / 2 page views
Visitor views 1 page on the website, leaves, then returns 45 minutes later and views 1 page
2 visits / 2 page views

Resolution resolution

For technical assistance contact Marketo Engage Customer Support.

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