Web Personalization - How does Lead Data Syncing Work from Web Personalization to Marketo
Description description
Overview
RTP works very closely with your Marketo Lead Database to pull information about previous visitors, which makes it important for Marketo and Web Personalization to keep accurate and matching information about visitors. There are 3 scenarios that can arise based on how much information is known about the visitor, and each is handled differently. These scenarios are described below.
New Lead with no Email Address and no Marketo Cookie
When this kind of lead fills out a Marketo form:
- Their Marketo cookie is created
- Lead details will be updated and the Marketo-Web Personalization sync process is initiated
- The lead will then be known to Web Personalization and potentially eligible for personalized campaigns
Lead with Email Address but no Marketo Cookie
When this kind of lead receives a Marketo email campaign and clicks on a link in the email:
- A new Marketo cookie is created for them
- This creation initiates the Marketo-Web Personalization sync process
Known Lead with an Email Address and Marketo Cookie
Any changes to the lead’s data will be synced between Marketo and Web Personalization within 5 minutes
Resolution resolution
For technical assistance contact Marketo Engage Customer Support.