Implied Salesforce Actions

Last update: August 18, 2026

Description description

When a Salesforce-specific flow step runs, sometimes extra steps are performed automatically. Here are the rules, so you know:

These rules will apply when the lead is not currently in Salesforce.com as a Contact or Lead.

Marketo Flow step

Automatic Action

Add to SFDC Campaign

Sync Lead to SFDC

Change Status in SFDC Campaign

Sync Lead to SFDC
Add to SFDC Campaign

Change Owner

Sync Lead to SFDC

Convert Lead

Sync Lead to SFDC

Create Task

Sync Lead to SFDC

You can filter out SFDC records in a Smart List using the SFDC Type Filter with the operator set to “is not empty”. All SFDC records have a value in this field.

Resolution resolution

For technical assistance contact Marketo Engage Customer Support.

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