AEP: Unable to activate audiences due to missing MarketingAction permissions
In Adobe Experience Platform (AEP), audience activation to a production destination may fail—even if the user has standard activation permissions. This issue often occurs when required high-level permissions for the MarketingAction resource are not assigned.
To resolve this issue, assign one of the following permissions to the user: manage-audience-shares, manage-dule-policies, or view-dule-policies. Then, have the user retry audience activation.
Description description
Environment
Adobe Experience Platform (AEP)
Issue/Symptoms
- Attempts to activate an audience to a destination result in a 403: Forbidden error.
- The error message indicates missing permission (READ) for the
MarketingActionresource in the production sandbox.
Resolution resolution
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Go to the permissions management interface in Adobe Experience Platform.
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Locate the affected user’s account.
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Assign one of the following high-level permissions:
manage-audience-sharesmanage-dule-policiesview-dule-policies
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Save and apply the changes.
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Have the user retry audience activation for the destination. Refer to Activation overview for more details.
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Verify that the audience activation completes successfully.
Note: These permissions are still required—even if all DULE policies are disabled—when the destination includes a marketing action.
Related reading
- Create and activate an external audience under Segmentation Service Guide in AEP.
- Activate audiences through expanded activation under Audience Manager Expanded Activation Guide in AEP.
- External audiences API endpoint under Segmentation Service Guide in AEP.
- Resolving DULE errors in Adobe Experience Platform
- Manage data usage policies in the UI under Data Governance Guide in AEP.