Documentation

Case sensitivity issues in audience creation on Adobe Experience Platform UI

Last update: Tue Jul 01 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

In Adobe Experience Platform (AEP), audience names are case-sensitive, so NAME_1 and name_1 are treated as separate audiences. This behavior causes duplicate entries, inaccurate reporting, and increases the risk of selecting or updating the wrong audience. To resolve the issue, use consistent naming conventions and avoid names that differ only by case.

Description description

Environment

Adobe Experience Platform

Issue/Symptoms

  • The system allows audience names that differ only by letter case.
  • Duplicate audiences appear in reports and dashboards.
  • Users often select or update the wrong audience.
  • Audience statistics show inaccurate results due to name duplication.

Resolution resolution

Adobe Experience Platform treats audience names as case-sensitive by design. An enhancement request is under review to address this.

To resolve the issue:

  1. Use consistent naming conventions and avoid names that differ only by case.
  2. Establish internal guidelines to ensure unique and clear audience names.
  3. Audit your audience list regularly and rename or merge duplicates to prevent confusion.

For further assistance, contact Adobe Support.

Create audiences in the AEP tutorial.

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