Missing activity type touchpoints in Marketo Measure
Activity touchpoints like Call Connected and Meeting Completed fail to appear in Marketo Measure due to inconsistencies in logic configurations. This article explains how to refine rule definitions, adjust constraints, and optimize logic processing to ensure accurate attribution.
Description description
Environment
- Marketo Measure
- Logic-based activity tracking for CRM events
Issue/Symptoms
- Touchpoints missing for specific activities like Call Connected and Meeting Completed. Expected volume of touchpoints doesn’t align with the actual data.
- Examples of affected records include CRM events with valid criteria (For example: subject lines containing Gong or Zoom).
- Logic adjustments (For example: removing special characters, changing operators) don’t resolve the issue.
- Restrictions on date ranges or API call limits complicate data processing.
Resolution resolution
Try the following steps:
-
Ensure CRM event rules are correctly defined (refer to CRM Settings in Marketo Measure Tutorials for detailed steps).
- CrmEvent.Subject contains relevant keywords like Gong or Zoom.
- CrmEvent.CreatedDate is greater than or equal to a specified date (For example: 2024-10-01).
- CrmEvent.DurationInMinutes meets minimum thresholds (For example: greater than or equal to 5).
-
Reorder logic conditions for better processing.
-
Exclude problematic characters such as brackets (
[]) or asterisks (* ) and request lifting restrictions on date ranges. For steps, refer to Marketo Measure: Tips for Touchpoint Settings. -
Verify affected tasks using identifiers like Task IDs or Event IDs to check that they meet the criteria outlined in the rules.
Implement changes one at a time, and monitor results.
If issues persist after implementing changes, consult Adobe support team.
Related reading
Best Practices for Touchpoint Settings in the Marketo Measure Guide.