Resolving multiple touchpoint creation for a single campaign in Marketo Measure
This article explains how to resolve duplicate touchpoints for a single email address in Marketo Measure. The issue occurs when multiple Lead or Contact records share the same email address. The solution involves identifying and managing duplicate records and understanding how different touchpoints are generated.
Description description
Environment
Marketo Measure (Applicable for touchpoint tracking within CRM)
Issue/Symptoms
- Duplicate touchpoints appear under the same lead or contact.
- Touchpoints have the same type, campaign, and touchpoint date.
Resolution resolution
To resolve the issue of multiple or inconsistent touchpoints, follow these steps:
- Identify duplicate records by checking for multiple lead or contact IDs associated with the same email address, as duplicate records can result in duplicate touchpoints for each ID.
- Merge or delete duplicate records by reconciling them into a single record or deleting unnecessary duplicates. Once duplicates are resolved, the system will reconcile the associated touchpoints accordingly.
- Regularly check for duplicate leads and contacts. Merge leads before converting them to contacts, which is the preferred practice for Marketo Measure.
By following these steps, you can manage duplicate records and understand touchpoint creation in Marketo Measure.
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