Resolving DULE errors in Adobe Experience Platform for audience activation

Last update: January 10, 2025

When activating an audience in Google Display & Video 360, you might encounter a DULE error due to conflicts between data labels and marketing actions. Identify and adjust conflicting labels to ensure compliance with PII usage, and successfully activate your audience.

Description

Environment

  • Product: Adobe Experience Platform
  • Applicable to: Audience activation in Google Display & Video 360 destination and possibly other partners

Issue/Symptoms

When attempting to activate an audience within a Google Display & Video 360 destination, a Data Usage Labeling and Enforcement (DULE) error may occur. This issue arises when there is a conflict between data labels and marketing actions, specifically involving the combination of Personally Identifiable Information (PII) with other data types.

Resolution

To resolve the DULE error encountered during audience activation:

  1. Identify conflicting labels:

    • Review the data fields involved in the audience segment.
    • Check for any conflicting labels that might contradict marketing actions, such as Combine with directly identifiable data.

  2. Review specific labels:

    • Pay particular attention to labels like C5 or C3 which have specific restrictions on how data can be used. For more information, refer to the C5 and C3 topics in Contract labels in the  Data usage labels glossary  in the Data Governance Guide.
    • The C5 label indicates that certain uses of the data are restricted, potentially causing conflicts with cross-site targeting or interest-based advertising.
    • The C3 label restricts combining this data with directly identifiable information.

  3. Adjust data labels:

    • Consider removing or adjusting these restrictive labels if they are not necessary for your use case and do not violate any compliance requirements. For more information, refer to Remove labels from a dataset  in the Data Governance Guide.

  4. Re-attempt activation:

    • After making adjustments to the labeling strategy, attempt to activate the audience again within Google Display & Video 360.