Android 10 traffic increasing from May 2023 in dimension “Operating System”

This article explains why there has been an increase in Android 10 traffic in the dimension  Operating System in Adobe Analytics.

Description description

Environment

Adobe Analytics (AA)

Issue

After analyzing data in the dimension Operating systems, traffic on Android 10 has been increasing since around May 2023.

Resolution resolution

This is due to User-Agent reduction in the Google Chrome browser. Specifically, <androidVersion> is fixed to the string 10 and <deviceModel> is fixed to K.

Sample: Mozilla/5.0 (Linux; Android 10; K) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/114.0.0.0 Mobile Safari/537.36

・User-Agent Reduction

・Operating system

In addition to User-Agent, there’s an option to retrieve device and browser information from the client hints to address User-Agent reduction.

・Client hints overview and FAQ

・collectHighEntropyUserAgentHints