AAM Trait Population API Metric Definitions

This article explains how to retrieve a trait by it’s ID via the API (Audience Manager REST API).

Description description

Environmen

Audience Manager

Issues/Symptoms

When retrieving a trait by its ID via the API, one can see the metrics using the includeMetrics query string parameter. However, it’s unclear how the values in the response (count1Day, uniques1Day, and so forth) map to the reporting values from the AAM UI (Device ID Unique Realizations, Cross-Device ID Unique Realizations, and so on).

Resolution resolution

The metrics in the JSON response from the API call map to the AAM UI metrics as follows:

Unfortunately, the API does not report on Cross-device ID metrics.