Adobe Analytics: How to measure clicks on a banner

You can calculate the clicks on the banner by implementing custom link tracking. It initiates the s.tl() method when a link is clicked, and the call is sent and measured.

Description description

Environment

Issue/Symptoms

How to measure the number of clicks on the banners present on the page.

Resolution resolution

You can get the number of clicks by implementing custom link tracking. If it is implemented on the page, the s.tl() method will be called when a link is clicked, and the call is sent and measured. The value is stored in the “Custom Link.” dimension.

Example:

<a href="example.html" onClick="s.tl(true,'o','Example link');">Click here</a>

Related reading

Note: There are multiple implementation ways, so please consider which implementation method is appropriate for your company. In addition, please use a development environment or a development report suite to thoroughly check whether the click values can be obtained as expected before it goes live.