Stop Analytics Media (video) data from being forwarded to AAM

Last update: August 18, 2026

Description description

Environment

Adobe Analytics
Adobe Audience Manager

Issue/Symptoms

How does one prevent Analytics media (video) data from being forwarded to AAM?

Resolution resolution

If you do not want your Analytics media/video tracking data to be forwarded to Audience Manager, then set analytics.optOutServerSideForwarding to true in Media Collection API implementations. More details can be found in this documentation.

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