Lookback window for excluding previously purchased items

By default there is a 14 day lookback window.

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Adobe Target


The option “Allow recently purchased items to be recommended” on the criteria creation UI requests permission to recommend/not recommend previously purchased items. What is the lookback window for “recently”?

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This option is to recommend/not recommend the items that the specific visitor had previously purchased. Lookback window for “recently” defines the lifetime of the visitor profile. By default, a visitor profile expires after 14 days of inactivity.