Google Destination - AAM
Learn how to setup URL Destination in detail in this article.
Description description
Environment
Audience Manager
Issue/Symptoms
This article gives a detail on 4 main queries.
- How many types of Integration does google have.
- How to setup the S2S Destination (Server-to-Server Destinations).
- RLSA (Remarketing lists for search ads).
- Key points.
Resolution resolution
Types of Destinations
S2S Destination
URL Destination
URL Destination - Google Ads Remarketing List
Here are few steps, which needs to be followed in order to setup URL Destination.
- In your Google Ads account, create a website re-marketing list and write down your conversion ID.
- Use the following URL as a template for the Base URL and Secure URL. Replace the “xxxxxxxx” section with your conversion ID.
- In AAM, Create a URL Destination - Please follow this link (Create a URL destination).
- In the Segment Mappings section of your URL destination, add the code from step 2 to the URL and Secure URL fields. Prefix the code with http: and https: in the URL and Secure URL fields, respectively.
Please note, there are two types of URL’s
- Base URL OR Unsecure URL Code - Starts with HTTP
- Secure URL Code - Start with HTTPS
- Click on Save.
- When mapping a new segment to this destination in Audience Manager, define the mapping as aam=segmentID and replace segmentID with the ID of the respective segment.
- When defining a bucket in Google Ads, create a rule that matches the mapping defined under step 6.
S2S Destination:
- In order to start with S2S Destination creation for Google, CC or Consultant will be passed with account type. Account type can be of following types: INVITE_ADVERTISER , INVITE_PARTNER, DFP, ADX, ADX_PUBLISHER , DFP_BY_GOOGLE, DFP_BY_GOOGLE. Also please note, This type should be Whitelisted at Google’s end. (User can check with Google’s Team for this part).
- Once this is available in detail, CC or Consultant can create the destination.
Key Points:
- Google S2S Destination configuration will support data transfer for all of the following 6 device types: web-cookie / iOS-mobile / android-mobile/ Roku / Microsoft / Amazon Fire TV.
- For creating URL for Google Ads Remarking List, make sure to use “%ALIAS%” in both types of URLs. As this is a macro which will get replaced at run time.
- If one faces any errors while creating S2S Destination for google, check for the below points.
- Account should be Whitelisted at Google’s end.
- Make sure to use the correct details like (Protocol, Servers, Format, Target data source etc.). Please do refer link at S2S Segment.
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