Documentation

How to link an advertiser to Adobe Analytics in Google SA360

Last update: Mon Aug 11 2025 00:00:00 GMT+0000 (Coordinated Universal Time)

Learn how to fix the error of an advertiser in Google SA360, by creating an OAuth Server-to-Server credential in Adobe I/O Console.

Description description

Environment

  • Customer Journey Analytics
  • Analytics

Issues/Symptoms

How to link an advertiser to Adobe Analytics in Google SA360

Resolution resolution

Here’s the overall process for linking an advertiser:

  1. Create OAuth Server-to-Server credentials in Adobe Developer Console. Search Ads 360 uses this integration to receive authorization for downloading reporting data from Adobe Analytics.
  2. In Search Ads 360, enable the conversion API and the Adobe Analytics integration. The integration uses the Campaign Manager 360 conversions API, for which permissions are located in your Campaign Manager 360 account.

Creating an OAuth Server-to-Server credential in Adobe Developer Console requires special permissions. In Adobe Analytics, your account needs permission to create an OAuth Server-to-Server credential in Adobe Developer Console.

How to create OAuth Server-to-Server credentials:

  1. Sign in to Adobe Developer Console.

  2. Follow the instructions for the OAuth Server-to-Server credential implementation guide.

  3. After you’ve finished adding the API, in the Adobe Developer Console, click your project and ensure that the Adobe Analytics API appears under Products and services.

  4. In the left navigation menu, under Credentials, click OAuth Server-to-Server to view the following credential details that you’ll need to copy into Search Ads 360:

    • Client ID
    • Client secret
    • Technical account ID

How to enable the integration

  1. In Search Ads 360, navigate to a sub-manager account that is linked to the parent advertiser in CM360.

  2. Link Search Ads 360 with an Adobe Analytics property:

    1. From the page menu, under Tools and settings, click Setup and then click Linked accounts.
    2. Locate Adobe Analytics  under the Available for linking  section.
    3. Click Details, then Link Adobe Analytics.
    4. In Client ID, enter the client ID from the Adobe Developer Console.
    5. In Client secret, enter the client secret from the Adobe Developer Console.
    6. In Technical account ID, enter the technical account ID from the Adobe Developer Console.
    7. Click Save.
    8. After you see the authorization confirmation, close the window and click Save.

Search Ads 360 starts connecting to your Adobe Developer Console integration. When the connection succeeds, the edit panel closes and a note appears in the notification center. If the connection doesn’t succeed, the edit panel displays an error message. Make sure you entered the correct application ID and secret.

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