Audience creation options

This article describes how to create an Adobe Experience Cloud audience.

Description

Environment

Adobe Audience Manager

Issue/Symptoms

This article describes how to create an Adobe Experience Cloud audience and gives general advice for common use cases.

Resolution

When deciding how to create an audience, consider the following questions:

After considering the above, determine which of the following questions you’re asking:

The following table provides guidelines on where the audience is created based on the above question.

A. Solution audiences

Solution audiences are still the quickest way to action upon profile data.

If you are asking questions like, “Is the person a new or returning visitor?” or “Is the person using a mobile device?”, creating your audience inside the solution gives you the fastest way to action on this data.

B. Real-time audiences (Audience Library / Audience Manager)

A real-time audience can be created in either the Audience Library interface or the Audience Manager interface (assuming you have access to Adobe Audience Manager).

These audiences are best used to answer questions around “Did the person just…”.

Example questions that real-time audiences are best used to answer could be, “Did the person add something to their cart?” or “Did the person finish an application form?”.

AUDIENCE LIBRARY

Audience Library audiences are best for:

Note: Composite audience latency is equal to the latency of the slowest audiences used in the composite audience.

AUDIENCE MANAGER

Audience Manager audiences are best for

Note: When using third-party data with Audience Manager, some scenarios can let you action on the first page instead of the following page. To learn more, contact your Adobe representative.