Control vs Targeted Dimension in Analytics

This article discusses the “Control vs Targeted” dimension in Adobe Analytics (A4T) integration for Automated Personalization/Auto Target activities. The Control group represents a percentage of random traffic, while the Targeted group consists of the remaining traffic selected based on the algorithm.

Description description

Environment

Adobe Target

Issue/Symptoms

Have A4T integration established. You can see the data for dimensions such as “Target Activities”, “Target Experiences” etc. in the workspace but you are not able to see any data for the “Control vs Targeted” dimension.

So you would like to know about what kind of data it captures and the reason why you are not seeing any data.

Resolution resolution

Control vs targeted dimension on Analytics is for Automated Personalization/Auto Target activities where there is a percentage of random traffic - control, and remaining is targeted traffic- based on algorithm