Adobe Target: How do you use Category Affinity

Last update: Tue Nov 21 2023 00:00:00 GMT+0000 (Coordinated Universal Time)

Learn how to use category affinity with Adobe Target by using the Category Affinity documentation in Adobe Experience League.

Description description

Environment

Adobe Target

Issue/Symptoms

How to use category affinity

Here is how category affinity works:

Reference the Category Affinity documentation in Adobe Experience League.

You can record category information by passing it as the mbox parameter user.categoryID in global mbox.
Reference the Pass Parameters to a global mbox in Adobe Developer documentation.
Similarly, you can also use Launch to pass params to target calls.
Now create an audience using category affinity. Category affinity would also work for the returning visitors on the page.
How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League.

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