AAM -IP Address based targeting With Header-level Keys

Learn how to create an Adobe Audience Manager trait based on an IP address.

Description description

Environment

Audience Manager

Issue/Symptoms

How to create an AAM trait based on an IP address

Resolution resolution

To target a user on their IP address, create a Trait Expression using one of the examples below:

By using Regular Expression:

Key = “h_ip”              matchesregex                   value= “(172.(1[ 6-9] |2[ 0-9] |3[ 0-1] )(.[ 0-9] {1,3}){2}|192.168(.[ 0-9] {1,3}){2}|127.0.0.1)$”

The above example will look for IP addresses typically found in internal networks (172’s ,192.168, and 127.0.0.1).

Key = “h_ip”       endswith              value = “0”

For exact Ip Address

Key= “h_ip”        ==           value” 88.208.91.78”