Does a Target profile attribute value is overwritten with each visit?

Learn if Target profile attribute value is overwritten with each visit, and how to verify that the attributes have not changed.

Description description

Environment

Target

Issue/Sypmtoms

Is the target profile attribute value overwritten each time?

Resolution resolution

No, the profile attributes are not overwritten by default. Unless the values are explicitly changed and it remains the same until the profile expires.

Verify this by looking at the profile attribute value in the mbox (marketing box) trace to observe the before and after values. For more information, refer to Debug at.js using the Adobe Experience Cloud Debugger.