Winning Experience different for Reporting Audience in A4T activity
Description description
Environment
Target
Issue/Symptoms
Why is the Winning Experience different for the Reporting Audiences in A4T Target activity reports?
Resolution resolution
- The reason why the global winner is different is that it is determined based on the default/primary goal metric value captured in Target, whereas the reporting winner is determined purely based on the data obtained from Analytics.
- Ideally, the two should be the same but given that there can be a difference in data, these two can be different.
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