How criteria for last purchased/viewed item determined on Recommendations

The last purchased/viewed item is determined for Target Recommendations by visitor behavior.

Description description

Environment

Target

Issue/Symptoms

  • How is the last purchased/viewed item determined?
  • Do they work on the entire traffic of a specific site?
  • Are they influenced by site owners’ navigation?

Resolution resolution

  • The criteria for the last purchased/viewed item are based on your behavior.
  • The last purchased would be your last product ID seen in the order confirmation mbox.
  • The last viewed would be your last product ID to increment a product view which typically means the PDP.
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