Personalization At Scale - Harnessing the Power Of Adobe Marketo Engage Data To Drive Engagement

Getting started with personalizing outreach is easy enough using tokens and the like, but what about when you want to go deeper with your personalization than tokens allow? Adobe Marketo Engage allows you to collect so much information about your prospects, and harnessing this information can be one of the most powerful ways to personalize outreach, stand out in cluttered inboxes, and help progress prospects down the funnel. In this session, we will cover:

  • Ideas for personalization beyond tokens
  • Different personalization use cases
  • Ways to automate personalization and make it more efficient