Reporting within Marketo Engage

This session will review all of the Reporting Tools available in Marketo Engage including:

  • Reports
  • Smart Lists
  • Analyzers
  • MPI
  • Email Insights
  • Revenue Explorer
  • Report Type Overview
  • Global Reports (analytics) vs Local Reports (Marketing Activities)
  • When to use Standard Reports vs. Smart Lists
  • Subscriptions

You will leave this session with an understanding of high level reporting capabilities within Marketo Engage, and a deep dive into Reports and Smart Lists.