Creating Programs Within Adobe Marketo Engage

Transcript

Hello, welcome to the experience makers, the skill exchange. Today we are going to cover Marketo engaged program fundamentals. My name is Molly Stanovic. I am a business consultant with Adobe. I work with enterprise clients, helping them implement the Marketo engage tool. At the end of today’s session, we will be doing a Q and A. So please feel free to enter any of your questions into the chat. Let’s jump in. In this session, we’re going to talk through the fundamentals of a Marketo engage program. So first, we’ll dive into the four different program types available within Marketo engage. We’ll talk through the key differences, the key functionality that’s unique to each program type, and the use cases of when you might use each of those various program types. Then we’ll discuss channels. We’ll discuss why we use channels, how to create channels in their corresponding statuses, and highlight best practices. We’ll then move on to tags. We’ll discuss how to define your tags, how to create those tags, and how to leverage them for reporting. And then finally, we’re going to talk through how do we put all of these concepts together, and how to streamline your Marketo engage program build with something that we call foundation programs. Throughout this session, I’m going to walk you through Marketo best practices with two different examples. So in the first scenario, we’re going to talk through when you have a webinar that you want to promote via email. The second scenario we’re going to talk through is when you have a newsletter that you want to send at a specific time to a specific audience. So think like a quarterly newsletter, for example. So programs are a core piece of functionality within Marketo engage, as I mentioned. A program will allow you to track the overall success of your marketing activity, including engagement leads generated and ROI. How you choose to build the elements of your program will impact your reporting and marketing capabilities. We’re going to walk through the elements of a program in a bit more detail. So there are four program types within Marketo engage. There is the email program type, the event program type, the engagement program type, and the default program type. So they each have slightly different use cases and slightly different features. So we’re going to dive into each of those in a bit of detail, starting with the email program type, which is indicated by the mailbox icon, which you can see on the left. This type of program type is really meant for one-time sends. So common examples would be a promotional email that you’re sending or a newsletter, perhaps a product release. And so this particular type program has some really nice built-in dashboarding that shows you email performance in a very visual way. The big key functionality piece that is unique to this particular program type is some built-in AB testing functionality. And so this is the only program type that has this built in. It allows you to do some really quick, easy AB testing, subject line testing, from-address testing, date-time testing, whole email testing even. And so it’s really easy to set up and a huge benefit of why you might use that particular program type. The next program type is the event program type, which is indicated by a calendar icon. This particular program type is typically used for things like live events and trade shows and webinars, typically meant for tactics that have a start and end date. And one of the big unique features of this particular program type is that it can be used with various webinar partners that are part of our LaunchPoint ecosystem. The third type is our engagement program type, which is indicated by a tree icon. And this program type is meant to be used for when you have a series of emails that you want to send out. So not just one email, in that case you’d want to use the email program type, but when you have multiple emails that you would like to send. And so what’s unique about this program type is that we have something called streams that allows you to deliver content on an ongoing basis at a set cadence. And so it also allows you to seamlessly pause people from receiving content and unpause people. It also has some nice dashboarding, just like your email program type that includes email metrics. And then it also allows you to clearly see which streams and which emails are being most engaged with. The fourth program type, which is the default program type, which is indicated by a wallet icon. I like to consider this as kind of a catchall program type when the other three program types don’t really fit. It’s a very flexible program type. And so you can include any assets such as emails, landing pages, forms, and campaigns with this program type. Some common use cases would be a web form program, perhaps an online advertising program, a social media program, things along those lines. So now that we’ve talked about the program types, let’s move on to channels. Each channel within Marketo utilizes a program type. So we’re starting off with the program type and stemming from there are your Marketo channels. So think of a channel as being synonymous with a marketing tactic. When building channels, you want to first select which program type should be utilized based on your need. For example, if you’re building a webinar channel, you’ll want to use the event program type. And that is because with the webinar, you typically want to use a webinar integration with the webinar platform. So we recommend that you closely align your channels with your marketing tactics. Examples of some common channels that customers use would be an email channel, a newsletter channel, a webinar channel, a live event channel, trade show, perhaps a nurture channel. And we use channels set within each program. We can create specific measures of success. For example, for the webinar example, the measure of success would be attending the webinar or attending on demand the webinar. Whereas with a newsletter, you’re not going to attend a newsletter, but you perhaps might engage with the newsletter. And so the levels of success really vary depending on the actual tactic itself. So each channel should have its own set of statuses, which help you track your level of engagement with your leads within your program. So the statuses help you track the effectiveness of your particular program or activity. So statuses should vary depending on the actual activity and the ways in which your leads would interact. So in the example of the webinar, the various statuses might look like invited, registered, attended, attended on demand, and no-show. If you think about it, those are the ways in which a person would interact with your webinar. Whereas with a newsletter, your statuses might be a bit simpler. So perhaps you have a status called member, which would be the people that were sent to the newsletter, and engaged. And that would be the people that actually engaged with your emails, which could be indicated by clicking within your newsletter. And so when you’re defining your statuses per channel, you’ll need to determine which status indicates program success. So what indicates that this program was successful? So in the case of the webinar, the success statuses would be attended. That’s the goal of the webinar, right? You want someone to attend your webinar. Another success status might be attended on demand. So you have people who attended live, and you have people who attended on demand. Whereas in the example of the newsletter, the success status would be engaged. So people who engaged with your newsletter, which again, typically would be people that click links within your newsletter. So if we look at the slide here, we have our webinar as that marketing activity. From there, we decide which program type would fit. As we mentioned, we want to have a webinar integration, so the event program type is your best bet. From there, we see all of the channels that utilize the event program type and determine what would make sense. In this case, it would be the webinar. And then you’ll see all of the corresponding statuses with that webinar channel. So as I mentioned, we have the invited status, the registered status, attended, attended on demand, and no show. So when you’re creating a program within Marketo Engage, you’ll first be prompted to select the program type. And then from there, you’ll see the various channels that utilize that program type, and you can select webinar. So next, we’re going to talk through best practices around implementing channels and channel statuses. So you may see some preset channels in your Marketo Engage instance, but it’s strongly recommended that you customize those channels based on your business and reporting needs. What I mean by that, so in the example of the webinar channel, perhaps you don’t ever share your recordings of the webinar. So you might have your webinar, people can attend live, but there would be no opportunity for them to attend on demand. In that case, attending on demand probably doesn’t make sense to have as a status for your particular webinar channel. And that’s perfectly fine. Again, you just want to make sure it makes sense for your business when you’re determining what those various channel statuses would be. When creating a new channel, you’ll want to go into the admin section of Marketo and click on tags. And from there, you’ll want to select new and new channel. So you’ll first give your channel a name. So in this case, webinar, and then you’ll want to select which program type your channel should apply to. And so in the case of webinar, it would be event. Next, you’ll want to determine what analytics behavior this channel should have. So there’s three different options. There is the normal analytics behavior. And this means that in order for your program to appear in reports, you’ll need to have a period cost associated to that program. The second option is inclusive, which means you do not have to have a period cost in order to have it appear in your reports. And then the third option is operational. And that really should be reserved for your operational type of channels. Typically we have a channel called operational, which be used for programs such as data management programs and lead scoring programs and things like that. And so if you don’t plan on using period costs for your programs, you’ll want to set most of your channels to inclusive. So from there, you’ll want to input the status names. And you’ll see there’s something next to status names called step. So each corresponding status should have a step. And so when you’re thinking about the order in which your statuses should be, think about the natural progression that a lead would have with your marketing activity. So in the case of your webinar, the first status would be invited. The second would be, in this case, we say waitlisted. Third registered and then no show and then attended and then attended on demand. And so you’ll see that the steps are ordered in that same order. A person can never go backwards in a step. And that’s really by design. So if you think about it, a person would never go from registered back to invited. And likewise, they would never go back from attended to registered. And so that’s why we order them in the order in which they would occur. Now we recommend as a best practice to keep the steps in tens. And that’ll give you the flexibility of down the road, if you have an additional status that you’d like to include, you can slot that in quite easily. So in this example, let’s say that down the road, you wanted to capture preregistration. You’d be able to give the preregistration a step of 15. And so it fits nicely in between you’re invited and you’re registered. So then you’ll see that there is a column called success. So whenever you create a new channel, you must have at least one success status for that channel. Now you can have multiple, but you have to have at least one. So in the case of our webinar, we have two success statuses. We have our attended and we have our attended on demand. So let’s move on to our newsletter example. So a newsletter would use typically the email program type. And that’s because a newsletter typically is a one-time send for that particular newsletter. And it also gives you the flexibility of the AB testing. So if you decide that you want to do a subject line test, perhaps for your newsletter, you have that option when you use the email program type. When it comes to the statuses, you will have typically two statuses, one for member, which would be anyone who sent the newsletter, and one for engaged. And so that engaged criteria can really vary from program to program. Let’s say for your January newsletter, you would like the success to be someone that clicks any link within your newsletter. And then let’s say in February, there’s a very specific link. Only that link would indicate program success. Using a status such as engaged allows you the flexibility to really have that success vary from program to program. In this particular case, engaged is the success step. And now you may be wondering, why don’t we have statuses for sent, open, clicked, unsubscribed? And that is because Marketo automatically tracks that activity. And so there’s no need to duplicate efforts by also having those as program statuses. So let’s move on to tags. So tags are a way of grouping your program data for reporting purposes. These identifiers provide the ability to categorize your data and define how you want to report on your program in order to understand the program effectiveness and ROI. Think of a tag as a way to describe or categorize your program. So some examples of tags that I commonly see would be something like brand. So if you have multiple brands within your Marketo engaged instance, and you want to be able to report on all of the programs for your brand, brand A specifically, you could use a brand tag to allow you to do that. Another common tag that I see is one around geography, so perhaps region or country. And that would allow you to be able to report on your programs in each of your various regions. Another common tag would be something that we call program owner. And that would allow you to be able to report on all of the programs that you personally have created in a very easy fashion. And so those are just a few examples of common tags. But these are really meant to be beneficial for you in order to be able to slice and dice your program reporting. So when you are creating a tag, you’ll want to go into the admin section, the same place that you went to create your channel. And you’ll want to say, instead of new channel, you’ll say new tag type. And so you’ll give your tag a name. And from there, you’ll get your various tag values. Now one thing to point out that’s very important is a tag can be required or non required. And so if the tag is something that is really critical and important for your reporting, I highly recommend that you make that tag required. When you have a required tag and you’re creating a program, Mercado Engage will force you to select a value before you move on in that program creation process. So what really guarantees that all of your marketers are using those tags. For non required tags, it’s often quite easy to forget to update those. Mercado is not going to prompt you to select values for non required tags. So keep that in mind when you’re trying to determine whether or not your tag should be required. If a tag is required, you’ll want to make sure that you have a value such as not applicable as one of your tag values for that particular tag type. And the reason that we recommend this is because you don’t want to force a marketer to select an incorrect value that doesn’t accurately describe their particular program. So having that option is not applicable is really important. Likewise, another best practice as it relates to tag values is to include a value such as all. And so with a tag, a marketer is only able to select one tag value per program for that tag type. And so if more than one value really describes their program, a marketer would have the option of selecting an all value to describe their program rather than siloing their program into one particular value. So really important if it’s required to have both a not applicable and an all value. So when creating a tag, you will be prompted to select which program type your tag should be applied to. And so in many cases, your tags might make sense for all of your program types. So in the case of brand or region, it probably makes sense to have those tags for all of your default programs, your engagement programs, your event programs, and your email programs. But there may be some situations of where the tag is really only applicable for one or two program types. And so in the example I’m going to walk you through, which relates to our webinar, this is actually an example of when it might only apply to a specific program type. So let’s say that you run webinars pretty frequently and that your webinars are typically centered around a handful of themes. And so you’ll see I have a tag type, a new tag type called webinar theme. And my values are going to be customer onboarding, customer retention, and lead generation. Now I’m only going to pick the event program type as the program type that this tag applies to because it’s really meant for webinars only. So if you think about it, it doesn’t really make sense to have your emails have this type of tag or your default programs or your engagement programs. It really would only make sense for your webinars. So I’m going to select event as the program type and then further bringing it down, it doesn’t really necessarily make sense to make this tag required for my live events or my trade shows because those aren’t webinars. They wouldn’t really have a webinar theme. So I’m going to leave this tag as not required and only being applied to the event program type. So by using a tag like this, this will allow me to report on the performance of my webinars by theme. So when you have your tag set up, after you have them all set up within the admin section, the way you would apply these to your programs is going into the setup tab of your program, as you can see in the third screenshot. And you’ll have all of your various tags that you have within Marketo engage along the right hand side. And so you can drag in each of your tags and then select your value that describes that particular program. So remember, you can only select one tag value per tag type, but you can layer in as many of the tag types that makes sense for your program. So in this example, I’m using both the region tag as well as the webinar theme tag. So now that we’ve set up our channels, our channel statuses, and our tags, it’s time to see how all of this comes together in reporting. So a program performance report within Marketo engage will allow you to easily report on how many new people were generated by your program, how many new people achieved the success status of your program, how many total people were members of your program, and then some cost metrics associated as well. So what is the cost per new name generated? What is the cost per success? What is the cost per member? And so you can create these program performance reports to look across multiple channels to see which channels are best at perhaps generating new names, which ones are best at driving program success. Additionally, you can filter on specific channels if you only want to see the program performance of a particular channel. So in this case, my program performance report is filtering on the webinar channel. And when you’re filtering on a single channel, you have the added functionality of being able to show the program status columns in your report. And so if you can see in the below diagram of an example of a program performance report, you’ll see we have these statuses of attended, attended on demand, invited, no show, registered, waitlisted. And so it shows you really clearly the numbers for each of these different statuses to see how your different webinar programs performed. Now you can layer in the tags that you’ve created into your program performance as well. So if you see we added in our webinar theme tag, and you can add in multiple tag values. And so let’s say you wanted to see the program performance of all of your webinars that were around customers, so both customer retention and customer onboarding. You can pull in your webinar theme tag and add both customer retention and customer onboarding as tag values. And then that report will show you all of your webinar programs around customers. And so it really allows you the ability to slice and dice your program performance data into a very easy and digestible format. So now that we’ve talked about channels and tags, let’s talk about Marketo engaged programs and the components within your program that help you track your marketing efforts. So included in your program are various important components. We have our people, and those are going to be the leads and contacts that are members of your program. We also have your campaigns. So those are the workflows that power your program. Next are your assets, which can be emails, landing pages, forms, or a combination of all three. You also have your statuses, and so those are going to have been defined in admin in our channels. And then we have our reports, and so those are going to show you how well your particular Marketo engaged program performed. So let’s look at these components using our two examples. So in the example of a newsletter, the people would be the leads and contacts that you want to send your newsletter to. So perhaps you have a field in your database of anyone who has subscribed to your newsletter. You could use that field to filter on all of your subscribers, and those would be the people in your program. Your campaigns would be listening for engagement. So anyone who clicks a link perhaps in your newsletter, we would then update those people’s program statuses to engaged. Your assets in this example would be a single asset. It would be your newsletter email asset. Your statuses, again, would have been defined within your channel, so it would be member and engaged. And your reporting would look at the email performance of your newsletter, so an email performance report, which will show you statistics such as the number of people who were sent the newsletter, the number of people who were delivered, opened, clicked, unsubscribed, bounced. And it will also include an email link performance report, which will show you how many links within your email were clicked, how many clicks to each of your links, so unique clicks and total clicks. So moving on to the webinar example, your people would be the people that you want to invite to your webinar. Your campaigns are going to be quite a few campaigns if you think about all the different interactions you might have with a person throughout webinar experience from start to finish. So you’ll have campaigns to invite people to the webinar. You’ll have campaigns to send reminders to people, to ask them to register. You’ll have campaigns to process registrations. You’ll have campaigns to send follow-up emails following the event. Your assets, you’ll have a combination of assets in this case. You’ll have your emails, which could be invitations, reminders, follow-up emails, confirmation emails. You’ll have your landing pages, which will be a registration page, a confirmation page, perhaps an on-demand page. Your statuses will correspond with the, will be the statuses that you’ve outlined in your channel. So you’ll have your invited, your registered, your attended, your attended on demand, your no-show. And then your reports could be your email performance report to look at the performance of all those various emails that are part of your program. And you might add in a landing page performance report to show you how many people visited your registration page and how many people filled out the form and converted on that page. You might also throw in a program performance report. And so that would show you at a very quick glance, how many people are sitting in each of those various statuses. You might be thinking, this seems like a lot of things to remember when you’re building out your program. And how do you ensure that all of these components are included when you build your Marketo Engaged programs? Now this is where foundation programs come into play. So next we’ll move to talk through what a foundation program is and why we use them. So let’s discuss the concept of foundation programs now. Foundation programs are built utilizing Marketo best practices, and then layering in any of your business requirements that you would like to account for. We recommend that you build foundation programs for all of your commonly used channels. So some common foundation programs that I see are foundation programs for emails, for newsletters, for webinars, live events, trade shows perhaps, any of those commonly used channels that you’ll be building many programs for. So one of the key benefits of utilizing a foundation program is the speed in which a marketer can create Marketo Engaged programs. And so rather than having to build a program from scratch each and every time, they can simply go to their foundation program, clone, and make a few adjustments based on that particular program’s need. And then they’re able to execute that extremely quick. Not only does it help with the speed of program creation, but it also promotes consistency of the program build across your Marketo Engaged instance. So everyone’s programs follow the same structure, the same naming, structure and convention. And that really helps keep things nice and clean in your Marketo Engaged instance and also easy to find things. So it really helps with that consistency. It also ensures that all of those necessary components that we just looked at are included in your Marketo Engaged program. So some of those really key components are things like making sure that all of your program statuses are updated and that there’s a campaign to update program success. You’re also capturing things like acquisition program. Those are really key pieces that will enable you to have complete, accurate reporting. If your programs do not have those pieces in place, it’s going to be very difficult to easily report on the success of your programs. So let’s talk through our two examples and what those foundation programs would look like. So the first example is our newsletter foundation program, which you can see along the left hand side. And you’ll see the program follows a consistent folder structure. So we have our folders for assets, for campaigns and reports. And the only asset in this particular foundation program would be the email asset, your newsletter. You have a campaign for listening for people to engage with your newsletter. And so the function of that campaign would be to update the program status to the program success status. And then you have your reports. So your email performance report and your email link performance report, which we talked about earlier. We talked about the different components. By cloning from this foundation program for all of your newsletters, it’ll ensure that all of your newsletter programs follow that same consistent format, that same folder structure, the same naming convention for your assets, your campaigns. And it also encourages your marketers to follow your program naming convention. So we recommend that you include your program naming convention in your foundation program. So when your marketer is cloning, they can easily see all those various components of your naming convention. Think of the foundation program as a blueprint for your marketers. It really takes away the guesswork of what all they need to include in their newsletter program. So moving on to our next example, we have our webinar foundation program. And so you’ll see in this foundation program, there’s many more assets, many more campaigns. And that’s simply because a webinar typically has many more touch points than a newsletter. And so you’ll see it follows that same consistent folder structure of your assets, your campaigns, and your reports. And then we have some sub-foldering. And so we have your emails and your landing pages. And so you’ll see there’s a lot of emails in there. You’ll have your invitations, your reminders, your follow-up emails, your confirmation emails. And then you have your landing pages. So you have your registration landing page, your confirmation page, your thank you page, your on-demand page. And if we move on to campaigns, you have campaigns to support all of those various program statuses. We also have a campaign to listen for newly created leads from that program to capture the acquisition program. We have campaigns to process the registrations. We have campaigns to send out your various emails and update your various program statuses. And then lastly, we have your reports. We have your email performance report, your landing page performance report, and your program performance report. So these follow Marketo best practices, capturing all of those components that will help you lead towards reporting success. You can also layer in any of your custom business requirements. So for example, let’s say you have a custom field that you want to update every time a person achieves program success. You can layer in that field and flow steps in any of your campaigns in your foundation program to ensure that your marketers are always updating that field whenever they have a new program. And so like I mentioned, it really provides that blueprint for the marketer and really takes away that guesswork. Again, it promotes consistency. It really ensures that all those necessary pieces of the program are there. So let’s bring all the concepts that we just reviewed together. So in order to set up your Marketo engage instance for success, you first want to customize or add channels within your Marketo engage instance within the admin section. So you’ll want to make sure that the channel statuses associated to your channels are in line with how your leads would be interacting with that particular marketing activity. And don’t forget to indicate which status or statuses are due to program success. As I mentioned, program success is key for reporting. Next you want to make sure that all of your tags are set up. Again, you’ll be doing that within the admin section of Marketo. And remember, if a tag is critical for reporting, you’ll want to make sure that tag is required. And then you’ll want to move on to building your foundation programs for all of your commonly used channels. You’ll want to make sure that your foundation programs encompass all of Marketo’s best practices, as well as any of your unique business requirements. When we talk about Marketo best practices, again, we’re talking about capturing acquisition program, updating program statuses, and updating program success. And then it also again encourages your marketers to follow a consistent folder and naming structure. Once all these pieces are in place, you’re ready to begin building your programs within Marketo Engage. We strongly recommend that you train anyone who will be building programs within your Marketo Engage instance on how to utilize those programs. Not only will it help them in the speed of creating programs, but it really ensures that they’re following that consistent structure and that all of those really key components are captured in your programs. So now let’s move on to the Q&A. Thank you so much, Molly, for that really awesome overview of programs, channels, and tags. We are going to go to a live Q&A now with Molly. So if you haven’t already, keep putting your questions in the chat and Molly will answer those. Thanks, Hilary. The first question that we have is what is the best engagement program for marketing automation outside of a nurture program with a set stream? For example, if someone clicks something, they get one email and if they click, if they don’t click, they get a different email. So that’s probably a great use case for using a default program type that you would name something along the lines of the channel itself would be a nurture, but it would give you that flexibility of delivering content, not in that set stream cadence. The second question is, can my programs have multiple channels? So each program can only have one channel. The third question is, what’s the best way to tie multiple programs together from a reporting standpoint? This is a great use case for tags. So sometimes I see customers, if they have a large initiative that would include multiple different tactics, they’ll create a tag specifically for that large campaign. And then they’ll tag each of those programs that are driving towards that campaign as such. Next question is, how do I access the email link performance report? So when I create my programs and create a report, I get the email performance report, but would like the link one as well. So that would be created in the same fashion that you created your email performance report. You would right click and say new local asset report, and then email link performance will be one of the options available. Next question is, how granular should I make my channels? So that’s a great question. And that’s really going to come down to your specific business needs. But I like to say, you want to make your channels as granular as you need for reporting purposes. So an example I’d like to give is if you have perhaps a channel for online advertising, maybe you’d like to have a tag to have online advertising type to give you that granularity, or if it’s more important from a reporting standpoint to have those channels broken out for let’s say PPC and display, then you could make individual channels for those. It really comes down to what you need for reporting purposes. Let’s see. What is a good way to manage memberships with multiple nurture campaigns? For example, having a welcome nurture, but pulling a member out when they join a hot lead nurture. So that is a great use case for pausing your records. And so you can listen for when a person should join the new nurture program and then have a campaign to pause those people from the current program that they’re in. Another question is, how would one best build out a nurture series to consider for global time zones? So there is a feature within the streams within an engagement program type that allows you to select global settings. And so that way a person will receive if you have the cast set to go out at 10 a.m., it’ll be 10 a.m. based on that person’s time zone. That’s a nice built-in feature within the streams. Let’s see. Another question. Who should have access to create tags and channels within my organization? And this should really be limited to the admins that are governing your instance. Tags and channels are applicable to all programs within your instance. So you want to make sure that you have some governance around that to make sure that you don’t have too many tags or channels that it might only be applicable for one use case. It looks like we’re getting a few more questions in. So let’s give it a minute for a few more. Another question. Can I edit my tag after it is created? And yes, absolutely. You can edit both the actual tag, the tag type, as well as the tag values. You can edit those. You can delete some. You can add some additional values. It’s all quite flexible. Another question. Can I create a custom program type? You’re not able to create a custom program type. You are able to create custom channels that utilize those four program types. What is progression state in Marketo? So my assumption is what the question is asking is how can you progress people from one status to another within your program? And you would do that utilizing flow steps that would change a person’s program status. So your smart list in your campaign would listen for whatever that action would need to occur for someone to progress to the next status. And then in the flow step of your smart campaign, you would use a change program status flow step. Another common question I get from customers is what do I do if I need to move my site a record to a previous program status? And so if you recall from the presentation, there’s the step numbers that a person can only progress forward in your particular program. However, if you need to have someone move backwards, your best option to do that would be to actually remove them from the program and then add them back at that lower status. Another question, are you able to access reporting data through Domo for additional custom reporting and integration? So we have a vast ecosystem of launch point partners for various needs reporting being one of them that have some both combinations of pre-built integrations that have pretty detailed instructions on how to set those up. So my first spot for that would be to go to the launch point and see if Domo is a launch point partner and if they have an integration for you to leverage. All right, well, it looks like we are at the end of our questions. So we will take a few more minutes and then we’ll take a quick break if no questions come in. Okay, another question. Is there a way to quickly add a tag to all past programs? Let’s say all of my programs either have brand A or brand B in the name. Can I have all programs with brand A get brand A tag? Unfortunately, this is a manual process and so you’ll want to go into each of those programs after you’ve created your tag and tag each of those programs accordingly. There is no default tag value option. Okay, so thanks everyone for your time today. It looks like we actually have one more question. If a person unsubscribed, how do I subscribe them again? So you’ll want to honor their unsubscribed settings. So unless a person resubscribes, which would be done via a form such as a preference center form or an opt-in form, we recommend that you honor those unsubscribed settings for those records.