Show your Impact on the Customer Journey: Leverage Marketo Engage’s Lifecycle Management and Analytics
By tracking your customer journey in Marketo Engage, Marketing teams can gain actionable insights spanning — how quickly prospects convert, if MQLs are being engaged by Sales, and your win rate — thus increasing influence on lead generation and pipeline. Join us live as we teach you how to define customer journey stages, set up a lifecycle management program, and how to use native functionalities to pull insights that answer key reporting questions.
In this session, you will learn:
- How to define a customer journey: from awareness through decision, identifying how you capture leads at the top of the funnel and moving them to the bottom of the funnel
- Tracking best practices including: Lifecycle Management Program set up, Smart Campaigns to move records between stages, and creating Custom Fields to track stages and dates
- Reporting tips using native functionalities such as: People Performance Reports with Opportunity Columns to help you answer questions on the role marketing qualification plays in generating pipeline revenue
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