Unleash the Power of Multi-Stream Journeys: Advanced Applications of Engagement Programs
Explore how to transform your approach to lead generation and sales pipeline with multi-stream Engagement Programs in Marketo Engage. Join this session to gain inspiration from real-world Engagement Program use cases across various business models. Learn how to define customer journey stages based on your business model, create lifecycle programs using Streams, and meet your common lifecycle reporting needs with out-of-the-box reporting functionality. In this session, you will learn:
- Define customer journey stages with examples from different business models.
- Translate the customer journey blueprint into multi-stream Engagement Programs.
- Leverage native reporting functionality for analyzing your Engagement Programs across customer lifecycles.
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