Unlocking the Potential of Program Member Custom Fields

Program Member Customer Fields (PMCFs) are one of the most game-changing pieces of new functionality added to Marketo. But they’re just a new field type, right? WRONG. Join 3x Marketo Champion, Grace Brebner, as she explains why PMCFs will fundamentally change the way you think about capturing and reporting on critical data in your Marketo Engage instance, with numerous real-world scenarios PMCFs can be applied to, and practical steps you can take to start implementing them yourself.