Personalizing the Customer Experience

Transcript

Thank you for joining today. This is Personalizing the Customer Experience and Skill Exchange for Commerce Specifically. My name’s Corey Gelato. I’m a senior commerce strategy consultant here at Adobe. I want to talk a little bit about myself first and just kind of what my experience is, my background here. So I’ve been with Adobe now for a little over 5 and 1 2 years, mainly in the same role as a strategist, consultant, and a business advisor for commerce specifically. I have 18-plus years in commerce now at this point, mainly kind of as a strategist, a consultant. But I’ve also been kind of in the way of an SI side, too, so the agency side. I did about 12 years of my experience has been on the agency side. And there I ran operations, but I also led our strategy teams as well. I’ve worked with Adobe Commerce and Magento since the inception, since 2008. But just based on the agency side, I’ve worked with other platforms as well. And I’ve always specialized, again, in commerce specifically. So today with personalizing the customer experience, really, I want to kind of take a step back. Really, in today’s market, right, mastering content management and personalization is pivotal. It really does mean the most. As you are delivering a personalized experience for commerce, you really do think about who your customers are beyond AI capabilities. What else are you going to be doing? So today, the takeaways that I want to look at here, I want to talk about content management. I want to talk a little bit about best practices when it comes to customer segmentation, as well as widgets as well. So to start, content. I want to first highlight this. This is the CMS tool in Adobe Commerce, Page Builder. Page Builder in Adobe Commerce simplifies the creation of content-rich pages with custom layouts, enhancing visual storytelling, boost customer engagement, and loyalty. Some of the features I’d like to highlight with Page Builder and that I will briefly walk through shortly are designed really to improve quality while reducing the time and cost of creating custom pages. Advanced content tool, full page layout for CMS, for products, for categories, real-time editing from workspace, drag-and-drop page design, rich assortment of content types, and custom product attributes. One of the key pieces to creating personalized experience is through customer segments. Within Adobe Commerce, customer segments allow you to dynamically personalize experience based on the customer’s previous and current on-site behavior. This could include viewing products, ordering products, adding products to wish lists, viewing categories, pages, customer data, and more. These segments are what I usually like to call as a human brain behind the personalization. Now that I highlighted Page Builder and customer segmentation, I want to touch on Dynamic Blocks. Dynamic Blocks is the actual content that is displayed based on the segmentation, the targeted promotion, or the story view content, and even more. Dynamic Blocks can be specific content element on a page or even utilized as a full page as well. So as you’re thinking about my sales, my promotions, how can I target those specifically within those customer segments? That’s exactly what Dynamic Content can do. And lastly, I wanted to highlight widgets in Adobe Commerce. Widgets enable you to display a wide range of content at specific block references within your store. Many widgets showcase real-time dynamic data offering interactive opportunities for your customers. With the widget tool, you can easily integrate widgets into existing content, such as blocks with images, text, and interactive elements almost anywhere in your store. Some practical applications for widgets, create a landing page for marketing campaigns, display promotional content at specific store locations, add interactive elements and action blocks for external review systems, video chats, voting and subscription forms, provide navigational elements like tag clouds and image sliders. I’m going to walk you through a few of these setups in my demo just to illustrate these features specifically. So I first just want to set the stage with the demo. My fictitious business here, Luma, we’re a fitness company. We essentially sell different types of products such as weightlifting products, yoga products, cardio products, et cetera, all for fitness enthusiasts. So I want to deliver a very, very personalized experience based on what I know your fitness level is or what your fitness interest is more specifically. So in the case that you see here, this is the front end of my site. What I’m doing is I’ve customized the experience based on this person being specific towards weightlifting, right? So they are a weightlifter, they’re strength training. So I do a few different aspects of this that I’m really kind of trying to deliver a personalized experience. One is my top rotator. I rotate that through, letting them know, thank you for being alone with Luma customer, that they’re going to receive five reward points for their purchase today and they get customer appreciation essentially. That’s done through a widget and through dynamic content as well as that customer segmentation. The other thing that I’m doing is I deliver a different banner, different hero image here, as well as CTAs for this customer specifically. I do the same thing with the featured equipment here with Unlock Your Potential. All of these products are geared towards more of that strength training. And then everything else on my page is static. So it’s not dynamic content, not delivered through customer segmentation or anything like that. Now, the way that I’ve started doing that is through that customer segmentation and having a specific page, my home page here, for instance, and delivering dynamic blocks or dynamic content through those specific pieces. Now, if I were to take you through just one other experience of that, what I’m showing you here is Kate Smith. So Kate Smith, she is a yoga enthusiast. It’s the exact same page, the exact same site, but I am changing content pieces here based on knowing that Kate has shopped previously for yoga equipment. As well as when she registered, she told me that she loves yoga equipment. As you can see here, the products that are now highlighted for her are specific towards yoga. So I want to take one step back. With the step back that I want to do here is looking at the Raise the Bar, looking at that featured equipment, Unlock Your Potential, looking at the widget that’s at the top here, I want to take the step back of just looking at our customer segmentation specifically. So on the admin side of Adobe Commerce, if you go into your customer section and underneath segments specifically, so you’ll see here customers and segments. When you’re here, you essentially will be able to see anything that you have that’s available as a customer segment. The two that I want to highlight is the ones that we just looked at. So the weightlifting customer as well as the yoga customer. Now, just as one little nugget there, you can also track this based on visitor. We don’t need a registered customer. So segments also work with visitors as well. I’ll show that in just a second. For the weightlifting customer, what I’m doing here, and this is actually a very good example of that apply to, but you’ll see my segment name, what website I have it assigned to. So if I had multiple websites, you’d see that here. I also have this as a status of active. And I’m applying it to both visitors and registered customers. Again, you have that option. You can either do both or one or the other. For the condition wise, what I am doing here is I’m basically stating that if a customer’s interest is weightlifting or if they viewed a product that was in a specific category, which is my weightlifting categories, or if a product was ordered in any of those categories, same thing, weightlifting categories, I essentially am segmenting them into this. Because this is visitors as well, what I am doing is that if they start viewing products, if they add a product to cart, if they look at a product, if they order a product or anything like that but have not registered, I will still change the home page banner to that weightlifting one specifically. And anybody that has matched, you can see that here as well. So any customer that has actually matched this that is a registered customer will also show in this list. Now I’m going to take one step back here. I’m just going to show you the yoga one. It’s the exact same setup. I’m doing this for visitors and registered customers. In this side of it, my conditions, so my customer interest is yoga. So my interest or customer interest specifically, fitness interest, what I’ve done through that design is through customer attributes, I’ve noted one in there for registration purposes. It’s not a required field, but as a customer is registering, I’m asking them, hey, do you like yoga? Do you like weightlifting? Are you just a fitness enthusiast? And I kind of take that backstage and I say, what exactly does that look like? And then I bring them into that experience. Now the same thing with preferred activities, it’s a customer attribute that I utilize, and I have that for available on the front end for registration, but I’m also doing it based on actions and behaviors on site. So previously, as well as current on-site behavior. If a product was viewed in this category, if a product was added from that category to their cart or ordered, essentially I will also put them in this segmentation. Similar to the weightlifting one, we can see here, I have two. So Kate Smith, who we just were logged in as and that I showed you before, just that front end page, that hero banner specifically, that yoga block, and then Veronica Smith here. So now that we actually have this, remember, I referenced this before as kind of the human brain behind the personalization aspect. How does this all kind of come together? So I do want to highlight, more specifically, the home page. So that’s exactly kind of what we looked at before too. Underneath content, you’ll see pages here. Also dynamic blocks and widgets are here. I’m going to highlight those in just a second. But with pages specifically, I want to take a look at the home page that I created. My home page showcasing those personalized experiences. Here is Page Builder as well. So we’re going to touch on that just quickly here. Page Builder, again, gives you that ability to do drag and drop functionality with all these different types of elements. So here is the kind of full CMS capability as well as the tools that are available to you. You could see for that top row, so when I went to the home page, and I’ll switch back to that just for a second here, what you could see with that home page is that first page, this bar that’s here, the hero image, the CTA, as well as this featured equipment, this is that dynamic area that I was showcasing. So kind of the same thing, again, if I went back to also Kate’s. So Kate has this aspect. You could see she has the Live the Yoga Life, the CTA, as well as those products that are there. So I’m showcasing a few different things or a few different dynamic pieces to this puzzle as we’re kind of walking through that. So if I were to come back and just kind of showcase that home page specifically, what I’m doing from that admin side and through page builder is that dynamic block rotator. So the way I did this is I simply brought over a text block just like this. And what I did with this text box specifically is I actually utilized what is called the insert widget. So I’m going to just highlight the one that I have here specifically right now. So the widget that I’m doing is a dynamic block rotator. And I’ve specified which dynamic blocks I want to use. So that dynamic box is based on, as we were kind of talking through those slides before, it is specific towards a customer segmentation in my case here. So if I just uncheck this so you could see just all of them that are available, you could see here’s those three that we’ve actually selected. It’s the hero banner for yoga, the hero banner for weightlifting, the hero banner for visitors. So I’m actually targeting a few different customer segments for specifically that banner as well as that product carousel that’s there. What I’m doing here is selecting those three specifically. That’s what’s going to show. And that’s what’s going to bring that content in. So that’s essentially what I’m doing through page builder here. Again, you could do content staging through this. You could do different types of things. You could see the rest of that page is very much so static. There’s no additional things that I’m doing from a dynamic side besides that top element aspect. So now those dynamic blocks that we’re actually bringing in, how does that come to life? So as I showed, they’re on that page, the home page specifically. So those three blocks that we had. And you could see here underneath, again, if I’m just going to highlight this again. So the content side, I’m in dynamic blocks right now. When you’re here, this is the three that I have, the hero banner for visitor, hero banner for weightlifting, and the one for yoga as well. I’m just going to go into the weightlifting one, go back, and I’ll show you the yoga one as well. But essentially what I’m doing is I’ve titled it however I wanted to title it. In this case, it’s home page hero banner weightlifting. And my segment for this specifically is the weightlifting customer. You can see I can choose any of those segments that I had available. In the case here, I know that this customer has ordered and has been part of that weightlifting group. So that’s how I’m bringing that content into that piece or being able to showcase it based on that segment that’s there. Because I’ve designed that and defined that as saying, this is the segment that we’re touching. Same thing here. So dynamic blocks work with page builder. You can see I have the raise the bar here. And I can actually edit this content at this point in time. The same thing with my product carousel for unlock your potential. I have that through here as well. Now I’ll take one more step back. I just want to quickly show the yoga one. Then I’ll show you the widget one. Remember, so widgets, what I was doing with that is that home page rotator that’s at the top there. I have another one on the PDP2 for my shipping expectations. I’ll show both of those. But if I go back here just to quickly show that home page yoga one, here you can see the customer segmentation I’m using in this case is just yoga customers. If I scroll down here, you’ll see this is that page that you saw for Kate Smith, who is that yoga enthusiast. We have lived the yoga life. We have our CTAs here, everything that we kind of go through, as well as that product carousel. Now, as mentioned, I wanted to quickly go through widgets. So on the widget side, remember, this is something that you can utilize throughout the customer experience too. You can use it in a multitude of areas. You could also use it in different parts of your layout and parts of your theme as well. So this is something that is a native capability within Adobe Commerce. So if I were just quickly, I’m going to go back to that front end for a second so you guys could see that. Here you’ll see again the free shipping, that rotator that’s at the top there. If I go into one of my products as well, so let’s say I go into this foam roller here, for instance. You can see this usually ships within one to two business days. I have that on every single one of my PDPs. And it’s not because I’ve defined it and I’ve content created that on every single one of my PDPs, but I’ve done it through way of widget. So I’ll go back here to the widget side. And in this case, what I’ll first start with is just that customer loyalty and promo one. So that was the rotator, the slider that’s at the top of the page of every single page throughout my customer experience. What I’ve done is I created that customer loyalty and promo header. And what this widget actually is designed as is, so in this case, you could see I have multiple store views, but in the one that I want to show here, I have multiple stores for my US English store specifically. What I’ve done is on all pages at the page top container is I want a dynamic block template. And that template, again, is showcasing different content pieces based on if you’re a registered customer or a visitor customer. Widget options here, again, same thing that you saw with the home page, but slightly different. All I’m doing here is I have registered customers as well as guest customer for loyalty and free shipping. So that’s how I’m bringing that into there. Now, for a one widget that is not doing some dynamic content aspect, so the one I want to show through this one is that PDP shipping widget. So in this case, the difference that I have is the type is CMS static block. So it’s a static block. This does not change. I also have this on all store views. So it’s not just a specific store view like my US English store. And in this case, what I’m doing is I’m doing this on all product types. So it doesn’t matter if it’s a configurable product, if it is a virtual product, if it is a simple product, anything like that of any custom product type that’s in there. I’m saying all products I want this to show. Really cool thing with doing something like this is you can define that. You can say instead of all products, I want it to be on simple products. I want it to be on gift cards. I want it to be on group products. So for instance, you might not want this to be on all products because gift cards is going to be instant. You’re not going to get something typically if you offer virtual ones, of course. But gift cards aren’t going to be something that you’re waiting two to three business days for it to actually ship out. Any other thing else you might, if it’s a downloadable product, same thing. That might be something where you would want to highlight and say that shipping expectation to be within the next few minutes, within five minutes on that PDP. It’s important to obviously have and showcase something like that. You want your customers to be aware. You want your customers to know what that expectation is going to be. So that way you’re not getting those customer support calls or anything like that. In my case here, I’m doing it across all my products, even though I do offer some virtual in my fictitious business. But still at the same time, I want something to be in there. And in this case, I’m doing it against all product types. My container-wise, I’m doing it in the product auxiliary info. That was the area where the SKU was, where my price is. So your layout could be slightly different. But if you’re using the base theme, the Luma theme itself, this is what would actually be utilized through this. So you’d see the product auxiliary info, and that’s where that content piece would be brought in. The next piece of that is just that widget option. So remember before when we were doing it through the dynamic block aspect, all we did is we kind of chose which ones we wanted. In this case, we’re choosing one specific because it is a static block. That content does not change. And in this case, what I’ll do is I’m just going to highlight in my ID here. I have the shipping expectation one here. I’m going to click on this one. That’s that shipping expectation. All that is is a static block that just simply has that content piece to it. So if I just went back to the front end for a second here, what you’ll see is that usually ships within one to two business days. Now, if I go into, let’s, I’m just going to go to any product page, go to a different one that I have here, go to this Fusion Backpack one. Again, you’ll see the same thing. Usually ships within one to two business days. I don’t have to create that on every single PDP anymore because that widget is bringing that content piece into it. So that kind of rounds that out. That’s the widget aspect. You’re kind of creating a personalized experience, very simplistically, without too much, without too much of what you might be looking at is we have to do so much customization around it. These are all native capabilities. All of these things take minutes to set up. Having type things like the dynamic content that’s being brought in through widgets, through those pages themselves, you can also do full pages as well, as I mentioned. So you can really kind of go across the board through that personalized experience. And with that, I’m happy to answer some of your questions today. Wow, stellar session, Corey. I really enjoyed how you brought those features to life by connecting strategy to execution and showing how it translates to the customer experience. Thank you so much again. If you have any questions for Corey, please drop them below. It looks like we already have some questions. Our first question for Corey is, can you use content blocks on specific pages, or would it apply to all the pages once turned on? Yeah, so it’s a really good question. And I did see an answer come through, so I want to piggyback on that a little bit. So you really can use the dynamic blocks or static blocks across any of the pages. So the really cool thing about dynamic blocks and content blocks or static blocks is that you can either use it for one page, you can use it for two pages, three pages, or you can use it on a PDP, you can use it on a PLP, and kind of use it across the customer experience. It’s really the big benefit about using dynamic blocks or content blocks. That’s a great question. Thank you. Awesome, thank you, Corey. Our next question coming in here has to do with customer segments. So what if a customer falls into multiple segments? Yeah, so hopefully they do. If you offer different types of product lines, different types of criteria that customers could fit into, honestly, hopefully they do. I mean, we all know customer experience evolves. So ultimately, the way that Adobe Commerce works is you can fall into different segments. Two of the things that I will kind of answer with this. So one way that I would highly recommend doing a dynamic block is through a dynamic block rotator, letting that customer segment be able to rotate through. Because at the end of the day, you don’t know what customer is going to shop for when they get there. So they might be, in using the example that I have, so let’s say they are a yoga enthusiast, but they’re also weightlifting enthusiasts. If they’re both of those, right, that specific day, you’re not sure. Are they shopping for yoga? Are they shopping for weightlifting? So one of the things that I think is the biggest benefit is doing a cycle through of those. So doing a random series, essentially, for a dynamic content. You’re still personalizing the experience, but you’re doing it in a way that you can hit both segments. The other opportunity or option, I’ll say, for it is you can create a segment that caters to both of them, right? So if somebody using that same example is a yoga and a weightlifting enthusiast, create a dynamic piece, a dynamic content, a banner, a hero, anything like that, that really can hit both of that target at the same time. So I would say, to answer the question in a very long way, yes, they can absolutely be part of two segments, and they should be if it’s possible. And then the other thing that I would say is that there’s a few different routes that you can go about it. The flexibility is there, and it’s nimble to do whatever kind of your business requirements are, mostly, I would say, probably what your customer experience demands are. Got it. Super interesting. And that, and you, I think you also sort of answered our next question, but you can expand on this if you want, if you feel like you need to add more. But someone had a question around, what if a visitor marks both yoga and weightlifting as their hobby? What hero banner would be shown? And so I think you were just sort of speaking to that around customer segments and dynamic content. Yeah, yeah. So it is. It’s kind of either which one of those directions. So you do have the opportunity to do both. You can have where you create a segment that’s based on both of those, and you can create a segment that is for either or into a random series or a random shuffle, essentially. So yeah. Got it. Thank you so much. So the next question here is around, what happens if a customer views both product categories? Can we set a priority, or what category that person last visit, or visited last? So you can’t set a priority in the essence of saying, like, this is priority 0 or 1. This is priority 2 or anything like that. But you can set different time frames. So within segmentation, and I didn’t showcase this in the demo, but in segmentations, you actually can create a segment based on a specific date range or based on the most recent, essentially. So you can do some sort of a priority. It’s just not setting it as a priority number specifically. So best kind of answer to it is there’s not a priority, but you can somewhat mimic a priority. Kind of that same thing again. If you have it where they’re viewing both, I would do it in a time frame. That’s just more of kind of a strategy recommendation. I would do it in a time frame, and I would kind of try to pinpoint those to display something specific. And again, do the random series. Ultimately, you’re still doing a personalized experience. Got it. Thank you, Corey. This next question, shift into widgets. So can we show the shipping widget based on a product attribute? Yeah, great question. So yeah, you absolutely can. So widgets are one of the more powerful aspects of that content creation and personalizing experiences without manipulating and massaging layouts and so forth, so on. So you can absolutely have a widget created where it’s based off of specific product attribute types, as well as product types and specific attributes that you’ve designed and that you’ve basically put as part of your product taxonomy. So great question. Yeah, absolutely. All righty, and next question, also related to widgets, but is there a way to view where the container is on a page for where widgets can go? Yeah, so great question. And I wish that I had a very direct answer for this one. It depends on your theme. It depends on your layout. If you’re using the base templates, the base layout, the base theme of Adobe Commerce, then yes. You’ll be able to kind of see and identify where those containers are. But if you are using a custom theme that is not built off of the blank theme, not built off of Luma, et cetera, then it just depends. But for the most part, product auxiliary is going to be where that Add to Cart button is, the shipping, what I kind of showed on that front end too. So it just depends on your theme, essentially. So I wish I could answer it so direct, but it should, but depend on how your theme has been created. Got it. Always multiple ways things can be done, which really speaks to the flexibility of Adobe Commerce, right? So next question, we’re shifting to page builder. And so does page builder performance improve when moving from 2.4.4 to 2.4.7? Also, does externally hosted sites versus Adobe Cloud hosted sites impact page builder performance? So I’ll answer the second part of that first. So no, ultimately, depending on your infrastructure size, right, so it’s tough to say that it won’t. But let’s say it’s apples to apples. Say that Adobe Commerce Cloud versus an on-prem solution, it’s the same exact infrastructure, same exact CPU, all those things. Then ultimately, no, you’re not going to see any sort of performance difference between the two. As long as it’s apples to apples, that’s inclusive to Fastly using caching services, et cetera. So it shouldn’t. Now from 2.4.4 to 2.4.7, for sure, because you have PHP updates, right? So you’re going to see an improvement on performance based on just simply that PHP is going to be updated from 2.4.4 to 2.4.7. So if you’re on 7.9 PHP or if you’re on 8.0 and you’re going to 8.2, you’re going to see a difference for sure. Awesome. Thank you. Definitely always benefits to being on our latest versions. And so with page builder, and we have a cross solution question coming here, so when would you suggest to use page builder and AEM? And what use case demands CMS usage? So that’s a fantastic question. I’ll answer it from my side. So AEM is very, very, very robust, right? So if you’re creating these extensive content pages, maybe it’s articles, maybe it’s how-to guides, and maybe it’s FAQ pages, maybe it’s product materials and so forth, so on. That’s when I would say using something like AEM or using AEM is really kind of that area. If you’re doing micro stores or micro sites, the same thing. Maybe using AEM is really kind of that key in that bucket area. If you’re doing more of these kind of catalog service pages, if you’re doing PDPs that the layout’s not too extensive, it’s not too many branding that’s around it, page builder is really going to be that key component for that. And it can do things very quickly. You could create templates and so forth, so on. But you can’t knock what AEM could do. So AEM could do it all. I would say page builder is really going to be more specific towards kind of that minor content creation. It’s also going to do things like being able to do PDPs. And then I would say for AEM, you’re able to do things with mobile versus desktop. There’s only certain limitations with page builder that you could do mobile, and then you could do desktop as differentiated. So a great question. Thank you. Super insightful. So this next question coming in. Do you suggest asking questions during registration to help with segments? We deal with professional and hobbyist customers that want different things. At a point in time like this, I wish I could say it off the record. But I can’t. So I’ll say it in the way that I have done a lot of site assessments and looked through different CX and research that I’ve done. You can, yes, and potentially. But I would say try to limit that to maybe one question, maybe two questions. Make it multiple choice, and don’t make it required. Because you’re already dealing with a customer base, no matter what your vertical is, no matter what your industry is, no matter who your target audience is, essentially you’re dealing with a customer base that already is, they’re a little bit reluctant to giving you specific information. So ultimately, you don’t want to make things like that required. If you don’t do it during registration, another opportunity for it is during their account section. If they’re editing their account, they can always make some changes through that as well. So really good question. I wish that I would say, here’s the silver bullet for it. What I’ll say is you definitely can. Don’t make things required. Or try to limit how many you’re actually asking for those types of questions. Awesome, thank you. And we got another question on segments. So is there a limit on the number of segments in which a customer can be eligible for at the same time? No. So really good question, no. I mean, ultimately, segments are the data. They’re the backbone to everything. But ultimately, if you don’t have anything that’s associated with that segment, so let’s say you’re not doing any sort of dynamic content. Let’s say you’re not doing any sort of catalog rule or anything like that. Then the segment is just that. It’s just a segment that you are reporting back against. But there’s nothing from a front-end experience that’s going to change to that. So ultimately, no. They could be part of hundreds if you wanted. Super interesting. This next one, touching on a little bit of a different topic, but still in your expertise. So is it SEO content authoring in AEM-only websites that get SEO benefits? I think, does that question make sense? Sorry, one more time. Yeah, so is it SEO content authoring in AEM-only websites get SEO benefits? No, so good question. So I think I understand how that’s asked. So it’s basically search engine friendly or optimized for search engines. So no, Page Builder absolutely is as well. I mean, Adobe Commerce is built on the preface of best practices with SEO. Things like sitemap generation as well as what you saw before, right, so meta and all those different types of things are part of it as well as anything that’s part of doing canonicalization and so forth, so on. So yes, AEM is going to be more robust. There’s going to be things that you could tag with imagery, different types of things that you could do from social blasting and hashtagging those types of things. You definitely have more benefits that are there. But it is built with SEO best practices as well. The platform itself is agnostic to that. So good question. Awesome, thank you. Very cool. We got lots of AEM questions coming in as well. But this next one, all around Page Builder and translating content, so how do you handle translating content within Page Builder content? So great question. So if it is truly just a translation, let’s say you’re going English to Spanish, so forth, so on, I would do a store view. And around that store view, I would do the language translation. You can install a pack that’s around it that will do that. If you are creating the experience where, obviously, languages aren’t always one to one, right, at the end of the day, you can create those different store views still. So you can have an English store view and a Spanish store view. And you can essentially just change the content pieces out based off of that. So it’s a really good question. There’s two different ways to do it. Obviously, again, store views are really kind of designed for language translation as well as currency conversions, but also gives you that ability to kind of change that content at that level as well. Great, thank you, Corey. We’ve got a couple of minutes left. So we got time for maybe a question or two more. What if a product falls within multiple categories? Can keywords be used to implement segments in that use case? Yeah, so good question. It is a really good question. Something that in past webinars I’ve done, it actually has not come up, and I’m surprised. So the answer is yes, absolutely. So within a segment that you would create, let’s say you do have a product, SKU is one, two, three, four, five, and it does. It hits two different categories. But you’re really trying to segment based on that specified category. You can also use product attributes. So product attributes can be set to be used in segmentation as well. So segments, again, the preface of Adobe Commerce is things are very, very flexible, very nimble on that aspect. So even within product attributes, customer attributes, things like that, you can make those as part of segmentation. You can inclusive that to segmentation. So ultimately, absolutely. So you would do, in this case, you’re saying, can keywords be used in to implement in segments? Absolutely. You can do it based on those segments, based on that product attribute specifically, that taxonomy that you have. So great question. Thank you, Corey. We got about a minute left, so probably time to maybe squeeze one more in, but maybe just minute answer here. So is it possible to create a personalized experience without being a registered customer? So really good question. Yeah. So segmentation works with visitors as well. So based on your browser behavior, based on your previous as well as your on-site behavior, yeah, you can absolutely segment folks into that. And that’s a really good opportunity to do it. So the segmentation works with product views, products ordered, et cetera. So if you’re doing types things like that, and say you want to land somebody back on a sale page from a UTM, from a Google ad, or anything that you have that’s out there, you essentially can absolutely bring them back to that page and segment that content. You can do dynamic content directly on there. So really good question. It does work with visitors and registered customers. So yeah. Awesome, thank you so much, Corey. I think that wraps up our Q&A session for your presentation. A huge thank you to Corey for his expertise and insight. That was great. Thank you.