Adobe Commerce Opening Keynote

Transcript

Hello, I’m excited to welcome you to the Skill Exchange. My name is Shannon Hain and I lead product marketing for commerce. We have an incredible lineup of speakers today who will really help you to elevate your approach to digital commerce. I’m going to kick things off by sharing our vision, recent innovations that you can implement now and then new features that are on the roadmap. Let’s get started with our vision. We have a strong belief that experiences matter and that exceptional experiences are needed to drive success in digital commerce. This is a message that we’ve heard from thousands of buyers and it’s been proven in the market with experienced leaders seeing 2x higher business growth and 20 to 30% higher satisfaction and engagement from their customers. But the big question is how do you become exceptional? Well, you need to start with experience. You need to put that at the core of your strategy and then have a solution that provides the data, tools, and technology to make it a reality. To support this, we’ve developed Adobe Commerce to be experience led. We’re focused on delivering fast, personalized, and immersive experiences that drive results as our number one goal. And we provide these capabilities out of the box so that you can get started fast without having to develop a lot of services on your own. Adobe Commerce is also data powered. You can easily capture, share, and activate commerce data in real time to personalize experiences without a lot of development. And we’re tech enabled, meaning you can innovate faster with a simplified approach to compose a development that’s highly flexible but also much easier to maintain. And we’ve been making transformative investments over the last year to continue to build strength across these themes by enhancing our enterprise scale and performance, API first architecture and extensibility model, and our experience led commerce, personalization, and data sharing capabilities. Let’s review some of the highlights. Starting with scale and performance. First, we now have a SaaS catalog service that pushes your catalog data to the edge to maximize both scalability and performance. Over 95% of catalog response times are less than 200 milliseconds. And we’re adding more capabilities. You can now ingest third party catalogs directly into our catalog service. And we’re making enhancements to better support merchants with multi-brand, multi-geography, and multi-channel requirements. We also made many scale and performance improvements in our annual core application update that happened in April. This includes a new GraphQL server that enables 30% faster GraphQL API response times. We’ve increased the number of coupon based cart price rules supported from 250,000 to a million. And we’ve also increased the number of non-coupon price rules from 1,000 to 100,000 with no performance degradation. And there’s much more. So you can see there are lots of reasons to upgrade to 247. Another important area of investment is around platform extensibility. Over the last 18 months, we’ve been on a journey to completely modernize our approach to extensibility to give your developers greater speed and agility. We’ve released a developer platform called App Builder that is a cloud native API first approach to extending commerce capabilities. And this is the important part without modifying the core code so that ongoing maintenance and updates are so much easier. It includes tools to orchestrate API calls across applications, extend native commerce processes like your checkout experience. You can customize the admin UI and you can build custom web applications and integrations with third party systems leveraging over 700 pre-configured events. Our latest release in this area is a new integration starter kit that simplifies integrating with back office systems like ERPs, PIMs, and CRMs. The starter kit supports data synchronization for five commonly used objects and provides developers with the flexibility to tailor integrations to unique business needs. Using the starter kit can cut development time by up to 50%. So there’s some real benefit from using this starter kit. Additionally, we’re also releasing pre-built integration accelerators based on the starter kit for two common ERP systems. We have Microsoft Dynamics F&O, which is available now, and SAP S4 HANA, which is coming soon. Also partners are building out accelerators on their own for other back office solutions like Epicor. Customers using the new extensibility tooling are seeing some great benefits that include reducing API integration time by 52% and reducing development time to build a custom OMS kit capability from three months to three weeks. An example of a customer using App Builder is EasyHair Pro. They’re a manufacturer of hair extensions sold under nine different brands, and they leveraged App Builder to integrate with their NetSuite ERP in less than two weeks. And Nestle Purina is using API Mesh to expose certain Adobe Commerce API to other services in their tech stack and to combine APIs together from multiple solutions to support their Petivity app. The final area of investment is around experience-led commerce, and there’s a lot happening here. A key element of creating an exceptional experience is personalization, and we’ve developed multiple ways to personalize your commerce experience. This includes new merchandising services that deliver AI-powered search, product recommendations, and product category optimization. Customers are seeing strong results with these services. An example is Coca-Cola. They’ve seen a 36% increase in revenue from one-to-one product recommendations on their homepage and a 19% conversion rate increase from live search. We’ve also been focused on helping you to unlock your data to personalize every step of the shopper journey. With our Data Connection extension, you can automatically collect and share your high-intent commerce data with other Adobe Experience Cloud solutions to build out customer profiles and segments. You can power campaigns, personalize your commerce experience, and surface new insights for your business. To support this, we’ve been expanding the type of first-party data that you can share from Adobe Commerce. We now share behavioral or storefront events. These include clicks or actions that shoppers take when they are on your ecommerce site or app. We have back-office events. This is the rich and detailed information surrounding each order, including up to five years of order history and custom order attributes. In beta right now, we can share commerce customer profile information and updates. This really provides you with an incredibly powerful set of data to drive your personalization efforts across every customer interaction. You can also use real-time CDP audiences to personalize your Adobe Commerce experience. Last year, we launched the ability to personalize content blocks and promotions, and now we have expanded that so that you can personalize content and offers on your mobile commerce applications and you can personalize related product rules that power upsell and cross-sell promotions on your site. Coca-Cola is also using our data sharing capabilities in addition to the merchandising services that we just talked about, and they’re using them to power their campaigns in Adobe Journey Optimizer. They’re running an abandoned cart and browse campaigns. They’re sending replenishment reminders and they’re sending in-app notifications to their customers. These re-engagement campaigns in particular have had incredible results. A 36% increase in email open rates and an 8.5% increase in conversion rates. Hanes Brands is also using data sharing to help build out millions of customer profiles and power re-engagement campaigns. They’ve seen their conversion rate for their Bonds brand increase 41% and they’re engaging a thousand new shoppers each week. We’ve also launched a new storefront architecture, Edge Delivery Services in Adobe Commerce. It’s built with vanilla JavaScript and CSS that serve from the edge for lightning-fast performance, high core web vital metrics, and higher page ranking. It also comes with easy content creation using document-based authoring and familiar tools like Microsoft Word and Google Docs. You can use AI to generate content variations, both text and image, to run A-B tests directly within Edge Delivery Services. We’re also providing a Commerce Edge Delivery Service boilerplate, which is kind of like a foundational template, as well as drop-in components for key commerce functionality to speed storefront development. The boilerplate and first set of drop-ins are available now, and those include the product detail page, product listing page, and product search and recommendations. We have other drop-ins in beta that you can see on this slide, and they will be going GA over the next few months. We also have an SDK, so partners and customers like you can create your own components. It’s also important to note that you don’t have to adopt Edge Delivery Services all at once. Many customers have gone live with top-of-the-funnel pages on Edge Delivery and checkout and post-sales pages on Luma. This focuses your development efforts on the areas that most benefit from improved speed and page ranking until you’re ready to fully transition. Hanes Brands is already taking advantage of Edge Delivery Service with their Made in Form site. They’ve seen incredible results. Their Lighthouse scores are greater than 95, one of the fastest e-commerce sites in the world. And they’ve seen a 4x page load speed improvement, and their organic traffic has grown 2x since launching on Edge Delivery. We’re also integrating Adobe Commerce with Adobe Experience Manager assets to enable you to easily manage all of your product images and videos in one place. AM Assets automatically syncs with your product catalog, so all of those assets are available as you merchandise your site. What’s cool is that you can also tap into Gen AI-powered content creation tools like Adobe Firefly and Adobe Express to create the millions of asset variations that you need for personalization. And finally, we’re providing new tools to enhance your B2B customer experience. We will soon support parent-child account structures so that your customers can set up different subsidiaries or regional operating companies under one parent account. And for each child account, you can create specific catalogs and pricing, or inherit catalog and pricing from the parent. And the real game changer for many customers will be the ability for an individual buyer to belong to multiple companies and easily switch from one account to another once you’ve established this hierarchy. We also continue to build out our quoting capabilities to give your customers more control. They can duplicate a previously negotiated quote to create a new request, they can split quotes, and they can move items to a requisition list to function as a template for future quotes or purchases. If you would like to learn more about our recent innovations and roadmap, visit the What Is Adobe Commerce page on Experience League. And if you’d like to help us beta test upcoming releases, please check out our beta release page for opportunities. URLs for both of those locations are on the slide. Thank you for joining the Skill Exchange today. Up next are some great sessions covering SEO best practices, personalization strategies, extending the commerce platform, and boosting performance. You absolutely don’t want to miss them. Thank you so much for your attention today and for your support of Adobe Commerce.