Skill Exchange Event Aug 2023 - Grow Track - Analyzing Anti-Conversion Factors to Improve Your Customer Experience

In any industry, it is important to be continuously improving your on-site experience. The purpose of anti-conversion is to look at factors that are negatively impacting your customers on-site experience with the aim of resolving them. There are many metrics that you can look at to improve your experience.

In this session we will focus on,

  • How to use error rates to drive insights
  • Identifying areas of customer confusion to improve customer journeys
  • Tips to implement anti-conversion in your organization