DocumentationThe Skill Exchange

Skill Exchange Event Aug 2023 - Grow Track - Analyzing Anti-Conversion Factors to Improve Your Customer Experience

Last update: Fri Jan 26 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Intermediate
  • Experienced
  • User

In any industry, it is important to be continuously improving your on-site experience. The purpose of anti-conversion is to look at factors that are negatively impacting your customers on-site experience with the aim of resolving them. There are many metrics that you can look at to improve your experience.

In this session we will focus on,

  • How to use error rates to drive insights
  • Identifying areas of customer confusion to improve customer journeys
  • Tips to implement anti-conversion in your organization

https://video.tv.adobe.com/v/3425991/?learn=on

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