Experience Makers Spotlight: Enhancing Content Supply Chain: Content Velocity & Integrations

Transcript

Thank you for coming in to Skill Exchange, integrating Adobe Express Brand Portal and AM assets for improved content velocity. A little bit about me. I’m Lisa Brown. I’m a specialist master at Deloitte Digital. I am coming up on my ten year anniversary. It’s like an anniversary, but for M I started with I am in 2014 at Zebra Technologies. A little bit of trivia for you. Zebra is the birthplace of Brand Portal, which we’ll be talking about today. The first brand portal ever started at Zebra in 2017. It was on Ecorse Commons for a few years before Adobe bought it. In house is a SKU for those of you who like me, see Adobe as their hometown, I invite you to join our user group community. I’m one of the co-founders of Women in Tech and I really hope to see you all at our next event this fall. Let’s get started. So starting user journey, for those of you who know me, I do love user journeys. I also have an architecture diagram and then I have a user journey and an architecture diagram put together in many, many slides with lots of text on them because I love to cram information into slides. And so bear with me because I’m going to walk you through the user journey step by step and try to tell you as much as I can in the time that I have. How to do each step from a build perspective. So meet the hero in our story. Her name is Taylor. She is a global social media manager at a large Fortune 500 company in the financial services industry, and she is killing it at her job. When she started, she started a little social selling program and she’s just change of campaigns, web and email content. Right? Well, it took off because she was killing it. Her conversion rates were killing her cold, calling competitors 100%. Taylor was not only the heroine of our story, she is the heroine of her organization. Good for her, but with success comes some complexity because now she has so many assets that she has to create with Adobe Express, right? She’s creating images and translating the images and then using Jenny AI to create captions for her social media posts. And oh, by the way, she’s now got to create an infographic to write and videos. Don’t forget about videos. And did you caption your videos? This is a lot for anyone to handle. Taylor’s got it. There is one detail that I want to call out for you, right? And that is that Taylor’s sales team are all regional and essentially non captive because they have high turnover. Right. This is really important for the next side. When you all look at the architecture diagram and you say to me, Hayley, so where is Content Hub in this architecture diagram? And I say, Oh my gosh, great question. No, I did not forget about Content Hub. Who could. Right. But what’s really important here is that it’s a non captive sales team and that says to me, role based access controls. The really important thing here is that is a non captive sales team, which is really important from a security perspective and from a role based access control perspective in this kind of situation. You want to create all these environment and that means brand portal, right? Brand Portal is really good for regional distribution content, Hub is for global asset management. You can have both. It doesn’t have to be either or. In fact, if you collect them all, you start to unlock these little Easter eggs along each user journey that are really, really fantastic. And I hope to help you find some today. So on the start of our user journey, Taylor is director is going to enter her creative and brief and work front and we all know what that means, right? It means you’re going to have a wall text on the other end. So if there were a best of experience league forum, this comment that I’ve linked to on the bottom would 100% the audit because it’s all about creating tab dashboards simple functional improvement that creates such incredible velocity for other creative teams on the ground. Right. Create a tab dashboard. Name each one after the team that will be using it and include all the details that team needs. So simple and it really helps people be efficient and not have to read and search through everything each time. So Taylor is now going to get an email notification from work front and it’s going to tell her that a work item has been assigned to her. And this is her indication that her asset is now an AM assets. The work from A has pushed this through. So this is kind of important. You note that it pushes it to assets and not to express right there isn’t a work for an express integration is where front assets I think Adobe may have explored like a work from to Express Connector. I saw an experience like Forum. I don’t think they move forward with it at this time. So it’s work from two and assets. And the other thing I want you to notice about this is Taylor is going to continue to log her work and work front. So your project management is still running in parallel in work, but the work is being done in a and an express. Now within an asset is a native integration into Adobe Express. So you’re going to add your Creative Cloud org idea. That’s a one time global setting for all users. And this is really important because it’s so easy from an authoring perspective to say like there’s a blue button, you’re going to click Open with Adobe Express and it’s going to take you from an assets to express to do your work there, and then it’s going to bring you back into an asset that’s so fluid. It’s a wonderful experience. Now, brown kids are a little Easter egg that I’m really excited to tell you about, and I’ve linked to an article at the bottom that’s in the Adobe Express Creative Cloud environment. So please click through and read it. Brown Kids, they allow you to enforce brand guidelines in Adobe Express, and because they live in creative Cloud, you can find them in wherever Creative Cloud is, which is kind of amazing. And so you’re going to go to your brands are going to create brand and then you’re going to upload logos and other assets. Colors can be swatches, palette palettes are custom, and this is really important to set up the beginning because you can just access it. Each time you go into Adobe Express, it’s going to allow you to create that like find two nuance that’s required when you have these regional stakeholders, but also really maintain that governance and that brand, those brand guidelines at the global level as you do it. So Taylor previews the social posts, and I love this I love this feature in Adobe Express because it allows you to open the post in each application that you’ll be sending it to. And then because she’s in a regulated environment, she’s going to send the assets through a customer review workflow in a assets itself, workflows are pretty easy to set up and AM assets. So when I say custom, it’s it’s pretty out of the box with some some additional fine tuning. And then that folder, the reason is customers, because when the workflow resolves, it’ll publish the folder and brand portal and this is why you want to do it this way is because when the folder publishes in Brand Portal, it automatically emails the stakeholders that their assets are ready. If you just publish the asset and brand portal, they don’t receive the notification unless you set it up that way. Custom. And so your stakeholders are going to receive that email that the assets are available and they’re going to go into brand Portal and they’re going to download them from their now you’re going to set up a contribution folder and inbound portal and that allows users to upload things back into Brand Portal. Why would you do this? Right? So I think one interesting feature I found in Adobe Express is that it has this capability to use DNA AI to auto generate captions for social media. I love this aspect of Adobe Express, but the translations capabilities and express don’t extend to this caption capability. So let’s say that some of your regional stakeholders are going to transit the captions for her. She still needs the full record of what was distributed, so those people who translated their captions are going to upload their records back into the system so that Taylor has a full view of what was distributed. And then five takeaways guardrails like brand kits and role based access controls and least privilege environments. They help you move with extreme velocity well with confidence. So especially in our regulated industries, life sciences, health care, financial services, we want to stay within the guardrails so that we can we can move quickly and be confident that we’re staying on path automation integrity for you from the drudgery of repetitive tasks. This is so important, right? Because like everyone in the Adobe community, we’re all kind of we’re all like minded, right? And there’s no reason for drudgery. So when there’s so much creativity and engagement and fun to be had by just let’s just integrate everything and along that same line of thinking is a helper, not a doer. So use it to focus on what truly adds value, right? And it’s use it so that you’re adding value, that you’re having fun, that you’re doing the creative work that makes Adobe Shine and makes it unique. And then this fourth one, Scalable Solutions resemble fractals. I’m like personalization at scale, right? It’s really about a geometric increase in content and the focus is on geometric. So in your content strategy can be have that geometric quality to it. It’s going to allow you to scale it against the problem. And number five, the momentum from childhood always says Melissa, no problem is special. Everything’s been solved before under the sun. So go find a good solution and improve it and further readings. I love to read. I hope you do too. I found a couple of books at the top, a couple articles at the bottom, and then note Excel is neither a bug nor an article, but it’s an Excel plug in that allows you to visualize your social network. So if you are a salesperson watching this, you’ll notice all the visualize your network at beginning of the social selling program and then a year later, download your sales network again. It allows you to show the delta of how much you’ve diversified and grown your network for the social selling program, and one that I look forward to. Your questions by Alyssa. That was incredible. I love that you started with Taylor’s problem and walked us through that entire journey. We’re going to keep it rolling and into our next experience maker Spotlight with our AM champion, Autumn Earl, Welcome, Autumn and please bring us home. Hello and welcome to Enhancing Content supply chain and integration processes to close out the experience makers portion of these skill exchange presentations. My name is Autumn Earl and I’m a senior product owner at Merkle and Dentsu. My career and Adobe Experience manager began as a developer working on version 5.6 over ten years ago. A little bit about me. I lead the Analytics and Experience manager Carolinas User Group, which is also online and serve on the Leadership Committee of the Adobe Champions Program for AM. You can find me on LinkedIn to see the latest in innovation and technology. A little fun fact about me is that I’ve traveled all over the world, but my favorite country is Malta for their rich history, culture and beautiful outdoors. Today, we will review a few common business challenges in the content supply chain and explore how companies can overcome these issues by shifting their mindset and adopting foundational approaches, as well as key integrations for a more efficient way of working. From here, I will demo a simple creative scenario and provide some best practices for getting started. Content Supply chain addresses be business problem of disconnected workflows, technology, and teams that hinder an organization’s ability to effectively deliver and scale content. The end goal of how this content will be used, whether to power marketing campaigns, media streaming, interactive experiences, or even to improve employee experiences will vary depending on your organization and business model. And this leads us to business challenges. Consider the current challenges your organization is facing. Adobe CMO Survey data reveals key insights such as how it takes 12 days to bring a single piece of content to market, and marketers are creating ten times the number of assets needed to support channels. This survey shows how often marketers struggle with longer than necessary timelines, duplicated efforts and siloed channels. These challenges are amplified when focusing on personalization as users now expect unique content tailored to their individual preferences. To quote Bill Gates, the advance of technology is based on making it fit in so that you don’t really even notice it. So it’s a part of everyday life. In today’s fast paced digital landscape. Your organization needs to leverage better marketing technology to not only meet the growing demand for personalized content, but to do so efficiently maximizing your resources and budget to seamlessly integrate into your customers everyday lives. Unfortunately, many brands are stuck in a cycle of traditional planning, manual processes and siloed systems to break free. Marketers need to lead by example and adopt a more agile, automated and collaborative approach to content creation and delivery. You must adopt these methodologies to enable successful change management. Before we can shift to this mindset, we need to start with planning. Here are a few foundational approaches you can integrate into your core business model. Let’s start by planning for consistency using foundations such as structure and taxonomy, metadata and naming conventions. Your company can benefit by being consistent and organized. You can see from this hierarchy funnel how companies can implement better taxonomy across assets, starting with a folder in which an asset lives to the different campaigns across channels, segments. And so on. Your company can also use automation for efficiency by automating a workflow such as an assets description to be used across multiple channels. Your company can benefit from a streamlined process and again, ensure consistency. Once your company embraces these foundational approaches, it’s time to optimize your workflow. Let’s look at three Adobe products your organization is likely already using. The first is Creative Cloud. In the demo you will see my instance of Photoshop work, Front End Adobe Experience Manager. Each tool serves a different function and is used by different professionals. However, the traditional workflow often involves time consuming manual hand-offs and approvals that hinder efficiency by streamlining the creative workflow. Marketers can achieve more with the same resources. Now, for the fun part, I’m going to demonstrate use case for my made up 3D printing company who want to create a new campaign around glass printing. You will see two integrations that showcase how project manager and a designer streamlined the creative process from inception to an authored state, including approvals starting and work front. We see I’ve already created a glass printing campaign project. A handful of tasks have already been completed. The design layout task I have assigned myself as the designer and I’ve uploaded an asset and we will pretend it was already approved by the client to make things faster for this demo. Going into the share file asset file deliver task, we’re going to assign it to myself and put on the hat of a designer. Before we can start in Photoshop. We want to go over to the Creative Cloud. I just want to showcase if you go into the Creative Cloud and go into stocks and marketplace and the plugins tab, you can see and type in work front, you can see the different plug ins that are available for work front. XD and Photoshop were the first software to get this integration, but it is now available for the entire Creative Cloud. Since my demo is specific to Photoshop, we installed it for Photoshop specifically going into Photoshop. We can select the Adobe Work front tab in the top right hand panel and see that I have an assignment do. If I select the assignment, we can see that the asset I previously uploaded and task number four was approved. So now is up to me to upload the new final asset. We go over to the second tab called Documents Select New file. We do not need to create a proof since this was already approved in the previous task and approved. We can select the asset type, but since this is going on, the website will continue a JPEG and we want to make sure that the asset naming convention aligns with your business. From here we will select upload. This task should only take a few seconds. But please note that if you are working with larger files or videos that this could take a significantly longer time. Now that we see that the upload is complete, we’ll go back in to work front as we refresh our screen. We see that the asset has been uploaded by myself as the designer. Once we select the asset, we can select the AM Cloud dev instance and select the folder in which we want this project to be added to. I’ve already created the glass folder. Glass can paint folder and we will select this. We see in the top right hand corner that it’s sending our content to Experience Manager and we’ve got the latest success message. Another way to note that this asset is an AMP is we have this little icon that will tell you exactly what instance you or rather your environment that the asset has been uploaded to. Another way to check is by going over to AM. Or we can see I’ve got my glass campaign within assets and here we see the asset has been uploaded. It is processing, which means it has been approved and published. Lastly, I want to show the integration for AM in work front. If we go over to setup, go down to document and select the experienced manager assets. We can start a new integration by adding this plus symbol. But for these demo purposes we’re just going to edit the one I already have available. You want to make sure you give it a name so we know one instance an environment. This was in my specific environment shows the dev instance. But at this point I could select stage or production or any other environment that your company uses. Two pieces that I wanted to showcase in this integration is the ability to sync objects synonymously or the ability to sync object metadata by choice. This automatically will happen based off of work front end knowledge. However, I did want to showcase that you can manually select one metadata piece to another metadata piece. This example here shows how the assets description that’s uploaded into work front will make sure it’s sync with the assets description within it. Lastly, as I mentioned in the AM instance that the asset was processing. This is because I have automatically turned on published assets. This is vitally important for authors who will need to add an image from their page without having to manually go into the assets and publish it themselves. As you see in the Experience Manager Assets Documents tab, we can either add an integration, but for these demo purposes we’re going to edit my current integration. We have a name. I want to make sure that you have the repository instance name in here since we have dev stage and prod are typical APM environments and you can select any of these repositories for your company’s purposes. Two pieces to this integration that are pretty important are the metadata and mapping these metadata thinking. The object metadata will automatically transition any information that has submitted that has metadata on the asset to AMS metadata as well. If we do not believe that these fields are working as intended or we want to use something different than what is predetermined by Adobe, I gave an example here of how you can select the document a.k.a the assets description, which can be used. It can be can come as a description that can come from Photoshop or any other Creative Cloud suite software. And make sure that the description links to a theme. Lastly, I want to note that publishing assets automatically toggle should be turned on as much as possible. This allows authors to automatically move an asset from on to a page without having to manually publish every asset as demonstrated. Integrating these tools and automating repetitive tasks can significantly enhance productivity. Authors can now seamlessly deliver content across channels, whether as experienced fragments, web pages, or even content fragments for out of home messaging or designers continue to create in the Creative Cloud Suite, Centralizing content and enabling cross-functional collaboration streamlines the entire process from planning to execution. I can further optimize this process for different audiences with minimal effort. To conclude, here are some best practices to guide you. Configure your systems Transition to the cloud for seamless integration. Create foundations, Establish a solid framework for scaling content and personalization across channels. Improve your workflows. Automate repetitive tasks while maintaining governance, and lastly, enhance collaboration, break down silos to reduce duplication of effort and foster a more efficient, collaborative approach to content creation and delivery. Thank you for your time. You’ll be able to find steps for each integration and the deck. After the session has ended. I hope you’ve enjoyed the skill exchange. Are there any questions for Lisa or me? Thank you so much. Autumn and Lisa. Both insightful presentations on the content supply chain. I loved both of your takeaways. If the audience has any questions for Spotlight speakers, please add them to the chat now. We’re so excited to start and kick off this Q&A. Our first question is for Lisa. The first question in this example, how might that users and paid social media add units from a directly to platform so you wouldn’t because paid socialists managed by social media managers directly on the native app integrations for each major social media platform? Technically, it is feasible to build a service, but that’s not advisable because you’d be managing releases against the major software providers like Facebook, LinkedIn, etc. It’s just better to continue to manage them through the native apps. Awesome. Thank you. All right. Next question for Autumn. If an asset is used on an amp page or fragment, and then the client decides there is an issue with that asset and wants it removed and that be done from work front, and if so, what happens inside a great question. The answer is kind of so you can isolate the asset within an in work front. However, it does not delete the asset itself from a team. To do that, you do have the option to move into an asset tile within work front that would open up your A.T.M. down within here. You could delete the asset and you’re not technically in a team. However, it is still needs to be completed in the AMP side of things. Wonderful. Thank you for answering. All right. Next question for Lisa. Does asset metadata and file name extensions flows smoothly from work A to a m, or does file the file get converted to some other format? So the question the answer is it depends. Right. So because work front has a certain list of supported file types and activities you can do with those file types within work front. M Assets also has a list of file types I would need to go through and drain them and to make it even more complicated on prem am assets, M’s AM assets and cloud AM assets all have different capabilities that get unlock depending on what file type you’re trying to publish to that instance. And to make it even more granular, cloud content hub and brand portal also have additional complexity. So just as I created a user journey for you today to solve the problem statement of going through a social selling program, you’d really want to work with a partner to develop the same kind of path that would allow you to analyze what kind of metadata, what kind of file types are you trying to pull through and why, so that you can develop kind of the best integration path for you. Wonderful. Thank you so much, Lisa. Next question for Autumn. What other integrations can follow this model for the content supply chain? Yeah, that’s a great question. So as you can see within the documents tab, there’s a whole handful of integrations that you can complete right off the bat that take just a few seconds, including SharePoint and cloud providers such as Dropbox, Google Drive, Microsoft, OneDrive, and they can use any customized integration across pretty much any system within your team. Another great software that you can use that is an Adobe product is fusion. Fusion comes with over 50 plus integrations outside the box, including all Adobe products, Salesforce APIs that are open source and authentication capabilities. And there’s even the new capability of integrating with Openai, which is GPG and Ali. Great. Thank you so much, Autumn. Also moving on to the next question. Audience. Keep it coming. We know content supply chain is a very hot topic right now and we love these questions. All right, Lisa, can we dynamically create custom asset metadata schema from work front and apply it to a assets folder at the folder level? It depends. I would think like what type of folder level. Can you give me a little more information about this question? If the audience wants to drop in a follow up, please let us know. But I would say you can do it through a fusion scenario, but we don’t necessarily add information within within work front to APM at this time on a folder level. But you can within Fusion. Great. Thank you so much. Autumn Next question for you, Otto. Can you name a few types of users that need to be involved in this type of project integration and how to best prepare to present this work to the teams? Yeah. So really, it’s anyone within your system of your business that can be authors, creators, project managers. You might have legal brand managers and any type of marketer. They’re all going to be key to this project that’s going to dynamically see all of these assets and even content. This is not just based on on assets alone, but can specifically be for that demo that I did. I would definitely recommend using a mirror board or some similar software to create a flow and know what’s dynamic versus a manual task and then set up a test campaign, see what it’s like when you do user acceptance testing, and then better ways that you can optimize your flow based on metrics and reporting, reporting out on this information. Great. Thank you for sharing. Next question. I would love for you both to kind of chime in here. Do you have any experience or use case for using the integrations like Firefly or the Assistant? Yes. Do you wanna go first, Adam? No, you go ahead. You’re much more the expert here on this one. So the Firefly Firefly integrates with Adobe Express as well, as well as InDesign Illustrator, Photoshop. It’s across Creative Cloud, across the board. And I do recommend you go to Adobe Max this year to learn more about all the fabulous Firefly integrations. Additionally, there is the extensibility team at Adobe, which is the Firefly API team, so you can do really interesting things with that where you’re pulling the API into work front or into the AM assets dam to really get to get those images into the dam and get them on brand and, and right there. So it’s yeah, there’s tons of interesting things coming out from Adobe. I don’t want to take all the time they’ll go ahead. Yeah no really just what you said if you’re trying to do any API integrations as I mentioned previously with the few fusion scenarios that you can create using Chat, GPT and Dali, I really think that we could more integrate in within work front eventually moving into Atrium. The assistant is super interesting because then depending on the platform it can give you use cases right in the platform, which is fabulous. I’m really excited about this feature. Wonderful. I love how passionate you both are about this topic. Awesome. Moving on again, open ended question for either of you to take. Do we have any documentation to develop work, front extensions or other tools? What would you recommend in terms of getting started? I don’t personally know of any extensions per say. You definitely can do the integrations on the setup side of things that can work with any custom and integration that you’re looking for documentation wise. Definitely tons out there on experience. Feel free to message myself or Lisa on LinkedIn. We’re happy to share any of those links out to you. Awesome. Okay. Next question is for Autumn. If you want to share assets to third parties, do assets have to go to an assets first or can they go directly to the brand portal? What is the best practice in this case? Yeah, so the short answer is no. You do not have to use APM assets first. That being said, note that if you’re not going to go to AM assets first is back quick integration that we have already preset and ready to go. If you’re on the cloud using a third party, we would just use a custom. Integration would definitely be the best practice. If it is a brand portal using AM, I would highly recommend just going into and first, I know I definitely have a few clients that manage that aspect themselves. However, it is going to be more of a customized integration. It would take a few months to fully implement. Awesome. Great. Anything else to add? All right, Lisa, next question is for you. What is the average conversion rate of social selling versus cold calling techniques? So cold calling as a standalone tactic is like a 1 to 2% conversion rate. Social selling organizations that combine social selling with a little bit of tactics typically see like 30 to 40%, sometimes even more conversion rate than organizations that do not. So social selling isn’t really a standalone tactic. Cold calling is, but when you see them kind of side by side, you see like how impactful social selling is in a full suite versus just cold. Calling us as the only tactic you may want your sales team to do. Awesome. Perfect. Thank you. Next question. No unspecified bids for Autumn or Lisa, but here it is. Do you have any recommendations for technology flow for how to use A and Adobe Tools for distributing paid display ads in an Adobe ecosystem? What would happen through Adobe advertising ads? So performance marketing is super interesting right now and I think paid display ads in general. Honestly, I am not sure that it’s a best practice to do that at the enterprise level and integrate through that because you’re putting payment information into it, right? It’s a media bias situation. I also think with the opportunity to integrate AI into your paid and your social ads campaigns, you always want to run them through a review server. Google’s got a really great audit tool on GitHub that can also kind of flag any ads that may cause compliance issues with you. And Google, for example, if you’re landing pages and perfectly aligned to your display ad, Google may flag it. So there’s those kinds of things that you want to watch out for. And I just don’t think developing like a perfectly integrated flow gives you the opportunity to introduce those guardrails that we talked about. My presentation. Right. Guardrails allowed you to navigate the path at full speed with confidence. And if you’ve got this full integration, that’s just this pipeline that’s just piping out, you’re at your paid ads, you’re not really giving yourself a chance to do those compliance checks along the way to make sure that you’re maximizing the investment of not only your paid opportunity, but also the time you’re investing and creating them in the first place. Awesome. Thank you so much, Lisa. Next question is for Adam. How do you push for successful change management if you’re management doesn’t see the need to invest in this type of work? Yeah. So this is a really, really hard question to answer. I’m sorry, One second. It’s a really hard question to answer because, you know, the ways you do go about this is showcasing a demo or proof of concept to your management team. See what’s out there from Adobe is a really start good starting point showing how you can save money or time by implementing some of these types of flows. This leadership can wants to know more. How do they save those time and money that we’re talking about? So start with the project plan and integrate with these key milestones that you’re looking for. Awesome. Great. And audience, again, just a reminder, feel free to keep dropping the questions in. Cool. So, Lisa, this question is for you. Why would I need to translate my captions for a social media post when second line does add on to items about the top ten as well? Please? Of course. I just read the most fabulous book called The Technology Fallacy, which is about how you can’t just do technology to people, right? People in process are an integral part of the journey and like, you need to make sure that you’re you’re getting in the trenches with people and you’re changing with them, that you’re not just changing them or changing their process or change that people are asking them to kind of close that gap themselves. And so change management is such a critical part of that value equation, that full value equation, unlocking what makes it really spectacular. Okay, thanks. Super. Yeah. The question was, can you remind me? And so, of course, I love that recommendation. You’ll have to send that book. I definitely want to read it. The question was why would I need to translate my captions for a social media post? Oh, so within the Adobe Express there’s this fantastic translations option. It’s a feature, but it’s only on the image, so you wouldn’t be able to translate the caption. That’s Jenny I generated within Adobe Express. You would have to auto translate that still and then you’d probably want to upload it back into the system so that you had the full record. Wonderful. And we do have time for one more question, and this is for both of you. Any tips on getting started on content supply chain? My organization and I are starting to think about it. We have sites, we have assets and work front. But it it’s it’s completely new for us. How should we be thinking about this? Adam, do you want to go first? No, go ahead. First of all, I do think I need to think about that for just a second. So for me, kind of supply team comes down to three things, right? Ortho, developer and user experience and really getting in that trend and like, really imagining each one and then kind of doing that user journey mapping, right where you’re like, okay, what problem is each person trying to solve? And being really empathetic with them? That’s really the key to unlocking how content supply chain maps across platforms holistically so that you’re not just creating a one off like let’s just add this. Like you really want to create this ambitious, like, big picture idea, right? Adobe saying that there’s going to be a5x increase in demand in content in the next year or so, right? So we want to make sure that we can’t that we’re meeting that not with all processes but with with new processes, new adoption as well as new kind of empathy. Right? We can’t just keep we can’t keep being more productive. We have to learn to do more with less. Yeah. And I’ll just add quickly on to that that I think that there is more to just the author and the partner, the creators at this at that stage. You know, you’ve got your users that are looking at the content that you’re looking at, but there are so many more people involved, especially when you think of e-commerce and brands that are out there. There’s so many cooks in the kitchen that you have to recognize are important and their opinions matter and they’re going to be a part of this no matter what the governance and flow says. Awesome. Well, thank you so much, Autumn and Lisa. That leads us to Q&A. But you guys both have ended the session on such a high note. And thank you again for speaking on the contents of blockchain. Thanks, Susan. Happy to be here and you guys all for joining this. This has been a fantastic day.