Marketo & Mochas: Harnessing GenAI in Adobe Marketo Engage
Generative AI is redefining what’s possible for B2B marketers—turning time-intensive tasks into moments of impact. In this webinar, you’ll discover how Adobe Marketo Engage’s GenAI capabilities help you build campaigns faster and personalize at scale. Empower your teams to focus on strategy and creativity, not repetitive production tasks. You’ll learn how to: - Use the AI Assistant Content Accelerator in the new Email Designer to generate copy, images, and subject lines in seconds. - Create and adapt on-brand visuals directly in Marketo Engage with Adobe Express, streamlining content production. -Engage audiences across more channels including email, webinars, and AI-based chat directly from Marketo Engage.
Gen AI in Marketo Engage
- AI Assistant for Content Generation Instantly create brand-compliant email copy, images, and subject lines using prompts and templates. Upload assets (e.g., PDFs) to tailor messaging.
- Adobe Express Integration Edit images directly within the email designer using Firefly, Adobe Stock, and quick actions like cropping and background removal.
- No Extra Fees Gen AI features are now unlimited and included for all users—no usage limits or additional costs.
- Personalization at Scale Build precise segments, generate fresh content, and experiment rapidly, all while maintaining data privacy and brand safety.
These features empower marketers to work smarter, boost productivity, and deliver more impactful campaigns.
Transforming B2B Marketing with AI
AI is rapidly reshaping B2B marketing, driving a shift toward smarter, more efficient, and highly personalized customer experiences.
- Urgency for Change Marketers face pressure to deliver more campaigns, faster, with greater personalization and efficiency.
- Evolution of Technology The industry is moving from CRM digitization (B2B 1.0) and lead automation (B2B 2.0) to full lifecycle digitization and AI-driven orchestration (B2B 3.0).
- Responsible AI Adobe emphasizes ethical AI use, with transparency, accountability, and a dedicated review board.
- Agentic AI New agentic capabilities in Adobe Experience Platform and Marketo Engage automate tasks, remove bottlenecks, and enable real-time, intent-driven interactions.
Understanding these trends helps organizations stay competitive and unlock the full potential of AI in marketing.