Marketo & Mochas: Maturity Part 1 - Laying the Foundation

Join Adobe’s Business Advisors, Cynthia Chang and Carly Gaver, as they share invaluable insights on the Marketo Maturity Curve to guide your organization’s expansion of Marketo Engage usage. They dive into everything from optimizing your tech setup to implementing best practices for organizing a Marketo Engage instance. Effective documentation is as important as the instance implementation itself, so learn the importance of Marketo Engage platform governance and creating customized governing standards to maintain organization and efficiency. Carly provides a live demonstration of the program templates library which includes several starter programs that can be directly imported into your Marketo Engage instance to kickstart your program building.