DocumentationMarketo and Mochas

Marketo and Mochas - Marketo Measure Attribution

Last update: Fri Nov 22 2024 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • Intermediate
  • Experienced
  • Admin
  • Leader
  • User

This session of Marketo & Mochas features Marketing Automation Business Advisors, Elizabeth Lundberg and Kate Colbert. In this session Liz and Kate dive into Attribution within Marketo Measure (fka Bizible). They discuss what attribution is and why it’s useful, the different attribution stock models in Marketo Measure as well as best practices for choosing the right one(s) for your business. The presentation is accompanied by Q&A where Liz and Kate answer questions live from registrants and attendees.

video poster

https://video.tv.adobe.com/v/3413506/?quality=12&learn=on

recommendation-more-help
63a0c54b-90f6-4dc6-8c15-7472208d9351