Espressos & Experience Manager: Content Hub vs. Brand Portal

Join us for an inside look at Content Hub, the next evolution of Brand Portal within Adobe Experience Manager (AEM). The AEM product team gathered customer feedback to build Content Hub and deliver a modern, streamlined experience for asset distribution—free to all Asset Cloud Service customers. Whether you’re currently using Brand Portal or exploring solutions for asset sharing, migrating to Content Hub is a clear win:

  • Faster time to value it’s out-of-the-box and can be deployed instantly
  • No additional cost included for all Asset Cloud Service customers
  • Built for scale supports teams that don’t need direct DAM access In this session, we break down key differences between Brand Portal and Content Hub, review how to quickly deploy Content Hub for your team, and demo a fully configured instance to show what’s possible when AEM Author connects with Content Hub.
Transcript

because we have a very full agenda for you today.

Welcome everyone to Espresso as an experience manager. Today, our amazing group of presenters will be going over everything you need to know about transitioning to Content Hub from Brand Portal. I’m here with Casey Witter and Rajan Kumar. We design our webinars to be interactive, so we encourage you to ask questions in the question box throughout the presentation. Type them in there because we’ve designated the last 10 minutes or so for Q&A. I also want to mention a couple of housekeeping items before we get started. First of all, we’re presenting in Adobe Connect today and we are live, but don’t worry, the session is being recorded and can be viewed on demand or shared with members of your team at a later time. You’ll get that recording from us in an email tomorrow afternoon. We will also be sharing a forum throughout today’s webinar where you can express interest in our support, working through complex blockers that are preventing you from turning over to Content Hub. This is the best way to explore personalized help directly from our engineering teams. Lastly, as we’re closing out the webinar, we do have a few survey questions that will be at the bottom of your screen. If you could just take a minute or so to answer those questions, we’d really appreciate it. And with that, I’d love to introduce myself. My name is Jeff Umeguano. I’ve been a digital engagement strategist at Adobe for a little over two years now. I support the production of our webinar series for all of our Experience Cloud products. And prior to my time at Adobe, I’ve been working for a few years or so working in advertising for several global agencies in New York.

If you have any questions or comments about today’s event or about your experience with Adobe Connect overall, please feel free to reach out. And with that, I’d love to hand it over to Casey to introduce herself.

Thanks, Jeff. And hi, everyone, Casey Witter here. I’m a senior AEM business advisor. So what that means is I help support your account managers with more product specific questions related to AEM strategy and adoption. I’ve been working with AEM for over seven years now. And I started over in the implementation consulting space with BCS before transitioning to more of a post implementation role, which I’m in today. And I’ll pass it off to Rajen. Thanks, Casey. Hello, everyone. My name is Rajen Kumar. I’m a senior technical advisor. So I have been working with Adobe product more than Descartes. So I have worked as a developer, lead consultant, and then as architect.

I have worked with more than 200 customer and for the solution led organizations. And I led them in technical consultations from onboarding to implementations, Colab and the post implementation.

Perfect. Thank you both. With that, let’s jump right into the content.

Awesome.

All right. So welcome everyone. Today, we’ll be covering the aspects that make up a good dam. And we’ll specifically be talking about Content Hub and exploring Content Hub in relation to some of our other distribution portal options. So today we’ll also have a demo of Content Hub and kind of finish up by touching on the comparative advantages for you and your teams.

Before we dive into content distribution, let’s spend a moment to discuss what makes up a good dam. So now we’ve all put in significant investment into our content management software and ensuring that the software is set up for success and scalability.

So first, when we’re talking about a good dam, it is truly centralized. We don’t need to refer to multiple systems for assets or their metadata. There’s no duplicates in your source of truth and each part of your software stack is doing what it does best. A good dam is also powered by AI. I’m sure a lot of us damn librarians know that data entry is such a struggle. So being on the edge of AI innovation will ensure that your dam is up to date and efficient for your team.

Next, a good dam is scalable. Think about your content. There are hardly ever any situations where the amount of content your team needs will ever decrease over time. We wanna make sure that your content is available to scale for search and delivery.

Another key pillar to any good dam is governance. So keeping the right people in and out of the dam. Your business is composed of many different teams and organizations that all require different access and permissions. And so just being able to govern all of those permissions is super important. And lastly, a good dam is connected to other systems. A key part of a centralized repository is connecting it via APIs to allow for a streamlined content supply chain.

So when we think of content distribution specifically, we want to focus on these two pillars of digital asset management, scaling and acceptable usage and access to all. So scaling content can look like accounting for new user search trends, organizing assets and collections, delivering assets in different renditions, essentially just setting up your foundation to allow for changes in your business. And then accessing content should be easy. In today’s digital world, being able to access assets should not be a bottleneck. However, as we all know, oftentimes it is. So today we’re gonna discuss Adobe’s options for scalable asset repositories with access to your user groups.

So the goal here is to empower your users without losing control of your assets. The dam allows for your power users to have control over your assets, but it isn’t always feasible or optimal to give each of these users authoring access to the dam, even from a licensing standpoint, that would get very expensive. So that is where we need a broader access portal to come into play.

Admin actions like creating, applying metadata schemas, approving or editing work in progress assets, running workflows and creating and applying a centralized dam strategy should stay in AEM author with those power users who need control. Whereas searching, downloading, saving collections of approved assets should be able to reach many other users.

So there are many different user groups and teams that all require different access. Some of them, for example, are listed on this slide, but beginning to think about all of these different users’ use cases is a good first step when exploring content portal options. So what I like to recommend to my customers whenever they’re in this more discovery phase of their projects is to really survey your organization with questions like which groups need access to our content today or in the future? Which searching behaviors will they be using? And what keywords or filters are important to them? And so those types of answers and surveys will help you understand how to best get set up in AEM to distribute your assets.

All right, so distribution across the content supply chain. Some of the challenges that we see when distributing assets across your content supply chain include inability to find and reuse assets. So we need a portal solution that is a search first aspect. We also see a lack of governance due to content silos. We see a lack of personalization in some of this distribution chain. We see a longer time to activate content and we see limits on insights and performance ROI. So I’m sure all of us have maybe encountered one of these aspects of some of the challenges that we see. And so Adobe designed Content Hub to address these challenges. The key approaches to Content Hub are listed down here. So finding assets, managing these assets in AEM author, ability to remix these assets if you also have Adobe Express licenses. When we say remix, that really means being able to edit them creatively in Adobe Express, activating these assets quickly via AEM author and providing basic insights about your users.

So before we move on to the next slide, I think we have a quick poll.

Awesome, thanks Jeff. Take a moment to let us know if you’ve enabled some sort of brand portal within AEM or other solutions.

Great, looks like everyone split kind of evenly between some of the Adobe offered solutions today.

All right, so now we’ll get into more of the specifics about these distribution portals. Jeff, if you wanna switch back.

All right, so it seems like some of us are on Content Hub and obviously we’ve all heard of it maybe, but what is Content Hub? The main aspects of the tool are seen here. So being able to find and share all brand approved assets available in an intuitive portal. So AEM assets serves as our single source of truth and all approved assets are automatically available on Content Hub in a flat hierarchy to improve your search experience. That hierarchy is a little bit different than what we’ve seen in our brand portal solution.

Content Hub is also a configurable user interface. So the most common properties within Content Hub, such as filters for search or fields available while adding or importing assets. We also see asset properties, banner content for branding, and all of this is configurable for your, as an administrator. And you can configure this in the user interface based off of your specific requirements. So all of the aspects that you might want to see on a webpage of the asset details of filtering, of different aspects of the site are configurable for your admins. And so we really just want to empower more of the non creatives to edit and remix content while also staying within your brand guidelines. So Content Hub will allow you to create new content within Adobe Express if you have those entitlements and you can edit existing content with easy to use tools, produce variations of your branding templates and elements, and of course, access latest Gen AI capabilities with Firefly.

So when you are considering Content Hub versus other options, these aspects are the ones that stand out the most when we’re talking about Content Hub. First is that Content Hub users use AM assets as your single source of truth. Like I mentioned, we’ll probably say it multiple times and any changes are synced automatically to Content Hub. So there’s no having to push a published workflow like you had in brand portal, maybe seeing in your replication queue if things were amiss. Really having your content published in Content Hub is a simple metadata field that we’re calling asset status that you could also automate that status if you needed those assets to populate more automatically.

Next, the architecture is set up to be a fast. When you’re searching and downloading and filtering experiences, they will be quick in Content Hub.

Content Hub is also self-deployable and can be configured quickly. So being able to stand up this portal and configure it to your metadata fields and assets is something that you can set up quick and will definitely please your boss if you’re looking for that fast ROI.

And on that note, we’ll believe that you see a faster time to value of your AM solution alongside the low cost to own this. So deployment configurations changes are all able to be done in minutes and it’s one of the few times you will hear Rajan and I say specifically need an implementation team to set this up.

So let’s take a glance at Content Hub versus other Adobe options. Content Hub was created for cloud service deployment. If you do not currently have a distribution portal, this is the solution we will recommend. And it’s a solution that our product team will be rolling out any product enhancements going forward.

So Content Hub is a search first experience and its UI is more asset centric. So the AM cloud services license come free with Content Hub users. And so if you have assets ultimate, that’s 250 users, 50 users for assets prime, and you can expand from there. So your teams can really start and begin exploring and launching your users in Content Hub as quickly as today if you are interested in that.

Now, some of you may be on brand portal. This was designed on AM 6.5 and currently our product team is not rolling out new changes to this solution. If you’re familiar with brand portal, their UI mimics your AM folder structure. And so it’s the content structure experience opposed to more of a search first experience.

Lastly, on this screen, we see asset share. Asset share commons is an open source solution that allows your team to fully customize your distribution portal.

So with some of the open source code providing some templates and components for you all to leverage. So it is easier to start up because some of that code is available online. But if you know your team has many customer requirements, this asset share might be the best option for you. I’ve personally seen many successful implementations of asset share and the possibilities are endless for what you can do. That being said, it does require a full implementation and development team to stand up. And so therefore it is not free. So if you know you have a lot of complex requirements, that might be the option for you.

All right, diving in a bit deeper, we can really compare Brand Portal and Content Hub. You’ll see here that while both solutions focus is asset distribution, the key difference is Adobe’s engineering team’s focus on adding innovation to Content Hub. So all the features of Brand Portal like speeds activation, scalable foundations, performance and search, you will also find in Content Hub, but with newer innovations.

Content Hub was designed to be faster than Brand Portal. I mentioned this earlier, but Brand Portal is based off of your folder structure. As you can see here, that is because Brand Portal’s operational approach is asset path based, whereas Content Hub is a search first experience and its operational approach is asset ID based, which also in turn reduces the maintenance.

It also provides AI enabled search with most of the AI functionality rolling out this November.

And in Content Hub, we’re brand, so that’s available in Content Hub and it’s also just based off of full text or filtered search.

Content Hub also has an insights page to view basic stats on your assets. And ultimately, I believe you’ll find the UI of Content Hub a bit more friendly for your end users and their searching behaviors. I think that was one of the biggest pieces of feedback I received from a lot of our customers was that the UI didn’t feel professional enough for asset downloading. And I think you’ll find that that was an address that was definitely addressed in Content Hub.

So here we can see a bird’s eye view at some of the feature comparisons between Brand Portal and Content Hub. I won’t get too in the weeds here, but you can see that from the main features of searching and filtering and uploading assets, downloading asset renditions, et cetera, Content Hub has all Brand Portal has to offer and more.

So perhaps the single biggest win over Brand Portal is that AEM author is that single source of truth, which means that any other integration you have with AEM author can also reflect that. Like say you have metadata that’s added in Workfront, you have the integration between Workfront and AEM, so the metadata is automatically synced to AEM. And then therefore, Content Hub looks to AEM and it’s appearing in Content Hub, just for example.

There’s a few items in beta or on the future roadmap here in Content Hub. So I wanted to call out, if you have any questions on these items, do not hesitate to call them out. We have a form that we’re providing and distributing at the end of this webinar. And so any questions you have on things rolling out, please let us know via that form.

But again, to close the loop, here’s an overview about the features for link sharing, collections, permissions, dashboards and reporting, et cetera. We can distribute the slides after the webinar as well. But now I wanted to maybe quickly pivot to another poll question before I hand it over to Rajan for our demo.

Yep, our second poll of the day is what feature of Content Hub is most important to your team? So let us know what your team currently values the most. I see a really popular one is automatic updates from AEM assets, of course, followed by it being easily configurable, deployed within days.

New and improved UI, of course, with better view of assets.

A lot of these we go over in the resources that you’ll be able to download during Q&A, as well as our wrap-up. So be sure to stick around with us so you can download that on your way out as well.

I’ll head back into the content and I’ll pass it back to you, Casey and Rajan.

Great.

All right, I can take it over from here. So yeah, before we get into the demo, I just really want to touch base on the types of the user in the Content Hub because that play a key role to define each user’s what roles they will have. So Content Hub user is basically who can access the brand approved asset, who can just download it, and then they will not have access to upload any asset to the Content Hub. Then another user is Content Hub user who can also add assets. So content have also provided capability to add assets directly on the Content Hub, although AEM asset is the source of the truth, but it also give you the capability. So to make that, you have to just provide the access to the AEM profiles as well. Then another one, Content Hub user who can remix the asset. So it does also provide you the capability to modify the asset, having a Adobe Express license, then you can add user to the respective profile, then user directly will be able to make changes to the asset and save it to the Content Hub. And then the last is Content Hub administrator. So administrator will have all the privilege who can just play around with the configurations, like whether you want to get it downloaded, assets or not, or whether you want to showcase the expired asset or not, or like public sharing links. So those all features will have administrator to control over that. So we’re gonna quickly just jump into the demo to showcase this, how it’s gonna work. So, Jeff, if you can just allow me to share the screen.

All right, so I’m gonna share my screen and then…

Let me know if everyone see my screen.

Not just yet.

I’m not able to share that somehow.

Some of the screen sharing is not working. Can you just give me again? Access.

Okay, let me try one more time.

Yep, it’s loading now. Okay, cool.

Jeff, can you confirm if the screen is loaded? Yep, it’s good to go. Okay, all right, thanks. All right, so before we get into that, like we saw the poll questions also, like still not a lot of customers has been enable content hub. So I’m gonna just walk you through how you’re gonna enable content hub. And as K.C. also mentioned, right? So with the IEM as a cloud asset license, you get content hub with the 250 users. So you have already with you. So how are you gonna enable it, right? So if you go to your programs and then you will have the options for the edit programs, and then you can navigate to the solutions add on, then you will have assets over there. Then you have to select the content hub since this is already enabled for my sandbox. So it is just selected. Once you select that, you just click on the update.

And then it is going to be available to the your prod instance. So if you go to the view details over there, you will see the button to activate content hub over here. So once you click on the activate, it will take a couple of minutes and then your content hub will be activated and it’s just ready to use. And that’s it in terms of the content hub, how you can configure it, right? So it is enabled. Then after enabling this one, what you wanna do, you have to add user to the content hub. So once you enable that, you will go to the admin console and you will see there will be a one product profile created with the prod delivery. So you will go inside that there will be a profile like AEM asset, limited users delivery, and then your program number will be there. So you will go ahead and add the users over here. So, and adding the users over here will have only access to the content hub. They will not have access to the upload asset to the content hub. So for that, you have to again add to the user to the product profile of the AEM instance. So once you add a user to this profile, basically, then when you go to the experience.adobe.com, you will see the icon, click link access to the experience manager content hub. So if you want to go ahead in there, so you will just click it and then it will take you to the content hub.

So this is where you will see the content hub where you will have all the filter options and this is also customizable, like what you want to showcase the, what are the filter. So this can be also customized and you will see all the assets over there. And then at the top, if you’ll see the collections and then insights, basically, which will give you the report kind of like, okay, how many assets, how many collections and then what different types of the assets you have available. And you see at the top, right, like these links, these links are also customizable, like so as a administrator, right? So I’m quickly gonna jump to the administrator, what all they can do it. So as administrator, we’ll have access to the configurations over there. So once you go to the configurations, then there is the options to customize all these all configurations. So import, right? So basically these import are the, all the schema, all the metadata field, whatever you want to showcase while you uploading the asset, right? So when you go and upload the asset, so let me go back to there. So you see, since I have administrator, I have access to the ad assets. So once you click on the ad assets, you will see the options to browse it here and then all different set of the fields. So this fields, you can customize as per your business use cases. So only those fields should be allowed to update it. Then as you sign the future completion also, so asset upload options, we have it as of now is from your local file system, but it also have in a future roadmap from the drop box or the drive also. So in case if you have any such requirement, if you really want to get it enabled early, just reach out to your account manager and provide your organizations. They can work with engineering team to get it enabled. So, but yeah, as of now, what you can do, so if you want to upload any assets, you can just select that assets. So let me see, I’m going to just upload that one of the assets over here. So then you can give the, give any name.

So then all the fields, whatever you customize it over here. So I’m just going to quickly upload it.

So once you upload it, right, so, this is going to be available to the content hub immediately as long as you have enabled the configuration. So if you look at the configurations of the, this one, so there is a one configurations auto approval. So if you have already enabled uploaded asset will be immediately available. And if it is not enabled this auto approval, then what is going to be once you upload the asset, it is going to be available into the, your AEM author instance, where there will be a folder, hydrated assets over there. So asset will be come over to this folder. And then from here, what you have to do, you have to approve your assets. So you will go to the assets, and then you will select that, and then you have to update that status as approved. Since it was already configurations enabled as auto approval, so it is uploaded as approved only. If it is not, you have to come over here, then approve it. Then this asset is going to showcase into the, your content hub.

So going back to again, configurations part. So this is what for the while importing the asset, then another features like a filter. So these all the filters, which you can customize, what are the filter you want to showcase in the left side. So one of the cool feature of the filter, it has also like if you see the filter options, bulk search. So if any of the metadata, if you want to enable the bulk search options, you can just click on that. If you don’t see, as of now in your instance, the bulk search options is soon going to be of leveling couple of week, which is going to be GA for every customer. So what does it mean? So if you enable the bulk search, you can search asset with the pipe delimiter. So I can showcase this one. So I have already enabled the bulk search for the SKU. And if you want to add any additional filter, you can just add it. So let’s check the bulk search option. So I see all these filters, whatever I have added to the metal filter skin. So I’m going to search with the SKU and with the pipe separated.

So this is going to search with the two product who’s having the SKU. So you can see this search is performing with the bulk also if you want to add additional, it will just search with the three products. So you can search with the three products.

So this is another cool feature. So you can just enable the bulk search options. And then again, if you want to filter with the different criteria, like what are different field level, you can just search it from this filter level also. Then you can also share assets. So again, share assets is also configurable.

So administrator can just enable the share options. So if you can see the, again, I will go back to the configurations again, and then.

So these are the different configurations also, like in terms of like, okay, what kind of the asset you want to visible, right? So like whether you want to allow the user to show the expired assets or not, or allow the user to download expired assets, then from the delivery allow user to view the approved assets only.

Then from here, the collections and sharing tab, so you will have options to enable the public link. If you disable the share link options will be not enabled, then you can enable it and then switch off if you have like enable the public sharing link, and then few of the configurations related to the collections, like who can view the collections, create the collections, right? So let’s go to the public link sharing, which has been recently added these features. So you can just share with, pick another image and then just click on the share. Just give it any name.

And then you have options to share like whom you want to share. So as of now you get it like 250 users, right? So if they are authenticated, you can just share with authenticated user. And there also it recently enabled this feature, you can share with the anyone with the link. So user will not have to log into the content tab and they have expirations time, like they have currently like a max one week. So once you select that, like I’m gonna select it for the one week and then get the link.

So link has been copied. So I’m going to open to the new tab incognito. These assets will be shared. So these assets can be available to the users who have been not authenticated also, they should be able to check it that this one, it also say like, okay, shared by home and then when it’s going to be expired.

Then going back to another features of the, so you have also options like an assets card details, different metadata fields can be shown, like you can see the author and the format, right? So this can be also configurable. So if I go back to the gain configurations, if you go to the asset card, so you have the options to add up to six metadata. So you can add different metadata, which you want to showcase on the asset card details, which you can easily define like, okay, who has created or format or any other metadata. And these all metadata get populated as case you all said, so all the field you have created into, either into the work front or the, you created the custom metadata field into the AEM, all those metadata gets synced over here, and then you can just select it as per your needs, like what you want to showcase. So then go back to the, again, so another thing is if you go to any of the assets, so let’s go to the one of the assets over here, then you can also share it from asset details as well over here, this will bring you to the same link over there. So I’m going to go to the different feature, download asset, and let me get the different asset, which has the static renditions as well.

okay, so here you have also options to download the asset, like static renditions, in case if you have any custom renditions created in your AEM asset side, and you have applied to the folder, all those assets going to be populated over there. And again, this configuration is also configurable, whether you want to showcase or not. So you can just enable and disable. Then if you are using the dynamic media, any of the renditions, which also has options to showcase, like if you want to download any of the dynamic renditions, you can just download it. So downloading assets give you the capability for the original, then static renditions, if any, or if you have any renditions as well. So you can just download the assets over here.

Moving to the collections, right? So collections, you can just create a new collections by coming to the here and click on the create collections, and then collections have also, the collections private, or like anyone can view or anyone can edit. So based upon your need, you can create a collections over there, and then you can perform a search also in the collections as well. So if you go to any of the collections, so if you see the AEM inside the collections, it does also give you the filtering mechanisms where you can just filter within the collection. So you can just search with the colors and all. So these all get automated.

This fields get automated based upon the image and also.

Then another feature is basically, if you have a license for Adobe Express, you will have access to edit it. So let me go back to the different org where I have a license for the Adobe Express. So yeah, here you go. If you have a license for the Adobe Express and you have been added to the Adobe Express profile, you have the options to directly edit asset into the Adobe Express. So once you click over here, then it’s gonna open into your Adobe Express. You have options to just modify the changes and then make all the required changes as per your need, and then you can save it. Just save it, it will just ask you whether you want to save as a new or where you want to give it. So all the metadata field will come again. So whatever you have configured it, so you can just save it.

But yeah, so for this also, you have to get your Adobe Express license and then a user has to be added to the Adobe Express license. So looking at all the searching mechanisms also, right, it’s fast as compared to the brand portal. If you see all, it’s a flat hierarchy, so the searching is quite efficient. So this can be kind of powerful. And also another features as well, you want to customize your brand, like you want to customize your text over there, background and all, so these options also have level into the configuration. So if you, let me go back to again the configuration. So if you go to the branding tab over there, where you have options like you can change your text, you can just banner change. So let me go and make these changes. And then again, you can just customize the color of the buttons and all, then banner image or logo. So I’m just going to change only the just text, but yeah, you can just customize then save it. It’s going to be change the text value. So if you see the text has been changed already, so as per your business brand need, you can just customize your logo, the text over there, so you can just modify it. So again, this all configurations is going to be only available to the administrator, not all the users who will have. Administrator will come and just set up all the required things as per their need, whether you want to make the changes into the import filter or asset details or asset card, anything, right? Or also in the search, like what are the metal fields you want to get it search, right? So you can just customize it over there.

So yeah, that’s it for, I have to showcase for the demo.

All right, and then do you want to take this slide as well, Rajan? Or I can take this too.

Sorry, I was just on mute. All good. Okay, yeah, so a lot of questions coming from the customer, like I have a brand portal and then how do I start with the content hub, right? So, and what the process is going to be look like, whether I can have both the things in the parallel and slowly and then my completely switch to the content hub. So, magazines are pretty much simple. So you have to have the assessment and readiness, which means you are ensuring like you have configured or enabled the content hub, you have provided all the required users access, adding them into the right product profiles in admin console. Then once you just are ready, how do you execute, right? So education is pretty much simple. Only the thing is asset status has to be changed as you approved. And either you can select each assets individually to make it available, or you can automate it like having a folder level processing profile and change the status of the assets. It will automatically change the status for all the asset inside the folder. Or you can have it a different mechanism import metadata field mechanisms where then you can update this asset status. So it’s the way how you want to make it available. If you have a bulk, you can just apply into the folder. If you have few of the couple of the asset you want to try it all, you can just select those assets and change the status of the assets. So which will bring those assets to be available into the content hub, right? So once the status has been changed, then it will be showcasing into the content hub where you can just search assets, share assets, or like user having permission, right permission, they should be able to add asset as well. Then administrator of the content hub, right? They can just play around with all the configurations, change the brand logo, or like any metadata field you want to just change it or make it available for the filter. So this is the migration approach is pretty much simple. You can just enable it quickly. So with that, I’m gonna pass it to the KCS to talk about the like what’s new and the recap of the why content hub is.

Over to you Kashi. Awesome, thanks Rajan.

So thanks for that demo and the understanding of migrating content to content hub. Just before we start wrapping up again, we wanted to display this slide here so you have the full view of what your options are. If you’re between an option that is low time to value, then you’re looking at either brand portal or content hub. There were some questions in the chat about if you could leverage both and technically yes, but we are encouraging our customers to migrate to content hub if you have those use, if you don’t have use cases that are only specific to brand portal. And as we’ve mentioned before, content hub has all of the main capabilities like the brand more. So that’s really why we would encourage you to do so. But then of course, if you need a more customized solution, that will take time to implement all of those requirements, asset share comments is the way to go.

All right, so let’s talk about some key content hub enhancements and AEM assets that were more recently rolled out. So first we’ve added attribute based access control, which means that you can now govern your access to brand approved assets based off of your user attributes. So it’s like group membership and asset metadata. This is how you can enable permissions in content hub. So this gives you much more control and precision when it comes to permissions. It’s currently set up by Adobe engineering. And so all you have to do is define all the different groups that you need in content hub and all of the different metadata fields that would map each asset to those groups. So let’s say, you know, brands, and then you would map that brand field and all of those different attributes in brand to a group. And then those users in each of those brand groups will only see brand assets that are tagged with their specific brand.

Yeah, like I said, this is currently set up by Adobe engineering. So you really just fill out a spreadsheet, send it out to our engineering team via support ticket and they will set this up for you. We’ve also made improvements to dynamic media renditions. You should be able to see those. I don’t know if today we had any specific dynamic renditions that we could have showcased to you today, but if you activate those dynamic renditions in AEM author, you should be able to see them in content hub if those assets are approved. And you can preview and download those different aspects right from the hub.

Your team can also now share links of assets from content hub for temporary access to these links of collections or folders or multiple assets. Very similar to the link share capability in AEM author, you can designate an email address and an expiration date and those users can see and view those assets that you send.

There’s also a bit more ability to customize your own company branding within the portal.

And finally, to stay up to date on the latest content hub, but also AEM asset innovations, be sure to select the what’s new link when you’re in the content hub interface. And so here you can find demos of new features, release dates of new features, summaries of what our product team has been doing.

Really just all of the questions about when things are being rolled out and what they are and how to use them will be found here. And I’ve said this before, but if there is anything that you noticed today maybe isn’t completely available right now in content hub, please use that form that we are going to send out to reach out to our product team or contact your account manager, just telling them that, hey, I need this feature. It might be a blocker to go live and we will try to help alleviate this blocker or provide a workaround so that you can go live on content hub.

But with that, I think we’d like to open the floor to Q&A.

Yes, thank you, Casey and Raja. That was incredible. As promised, we will go over some of the questions you guys submitted for us today. Let me, let me queue us up. I was trying to answer a lot in the chat.

I know, I saw.

There’s a few we can get to here starting off with, can you explain how licenses work in content hub? Yes, and so essentially it’s gonna work just like any other licenses that you would use for Adobe products. You’re gonna go into the admin console and assign those users groups in there. Like we mentioned, each of your content hub or each of your AEM assets license comes with free content hub users. And so if you run out of those, just reach out to your account manager and they can try to get you more. But essentially it’s all managed through admin console.

Awesome, and the next question we had was, when we upload assets to content hub, does it upload to AEM assets? How do we control asset publishing? Yep, so when you are adding assets to the content hub interface, it will go back into this folder that I believe is called, it’s like in the dam called hydrated and you can manage that folder in AEM assets. And so if you wanted to make specific workflows to auto do things or auto publish things, you can do that with an AEM assets, but any assets that are added via content hub will appear in that folder in the dam and then your dam manager can deal with them as they will. Awesome, I see here, Anne pointed out, you showed a single asset download, but can you also bulk download selected assets? Is there an admin view or report where admins can see all of the downloads per user, date downloaded, et cetera? Yeah, so you have the options to select multiple asset and download it and for the report, right? Download report or you can just reach out or create a support ticket. So as of now engineering can provide you the download report who has downloaded report and the data and everything. Currently that is not available with the administrator access. So you can just raise a support ticket, engineering will just send you the offline.

Got it, okay. And when adding assets to content hub, I noticed that they are placed in AEM author into a folder called hydrated assets and they’re sorted by year, month and date. Is there a way to control the workflow that ingests these assets? Yep, so we kind of touched on this, but any auto approval or aspects that you want to run on that workflow can be handled in AEM assets. And so we would just encourage you to define the requirements that you’d have for that folder and then you can go ahead and make those changes there. Okay, and is there a direct migration for existing assets from brand portal to content hub? Yeah, so I just talk about the migration sites, it’s pretty straightforward, but also at the same time engineering support is there. If you have a really looking for the migrating, all the brand portal asset to the content hub, you can just read the support ticket engineering, will just work with you and then get everything migrated. They have a script to just migrate all the things to the content hub. Okay, perfect. We have time for one last question I see here. Is there any limit on the number of collections in content hub? Not specifically, I mean, it’s a SaaS product. So essentially, eventually it’ll support the amount of users and content that you have. If you have hundreds of thousands of collections, that might get pretty discombobulated in the system, but there’s not a specific limit to the amount of collections.

Okay, perfect. Thank you both for all of the insight. I’m happy to wrap us up for today. I hope this information was all helpful to everyone. I wanna quickly wrap us up on this screen. We have a few survey questions for you, as well as one last opportunity to request support working through complex blockers that are preventing you from transitioning over to content hub directly from our engineering team. You could see that as well as the handout on the top left and the bottom right. And as a reminder, you will receive the recording of today’s event and an email from us in 24 hours. So that is all for us today. Thank you all again for attending. Thank you, Casey and Rajan, and have a great rest of your day.

Thank you.

Unlocking Efficient Digital Asset Management

Digital asset management (DAM) is evolving, and Adobe’s Content Hub offers a streamlined approach for organizations seeking scalability, governance, and AI-powered efficiency.

  • Centralized & Scalable Content Hub provides a single source of truth for assets, eliminating duplicates and supporting growth.
  • AI-Powered & Connected Automated metadata, advanced search, and integration with other systems enhance productivity.
  • Governance & Access Flexible permissions ensure the right users have appropriate access, supporting diverse teams.
  • Migration Made Simple Transitioning from Brand Portal is straightforward, with engineering support and new features like attribute-based access control and improved sharing.

Understanding these capabilities empowers teams to optimize asset distribution and collaboration, paving the way for faster content activation and better ROI.

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