Commerce & Coffee: Preparing for Peak Season
Join Sr. Commerce Strategy Consultant, Corey Gelato, and Business Advisor, Agbi Bajrushi, for a look at how to strengthen every layer of your commerce experience ahead of peak season. From scaling your infrastructure and streamlining checkout to optimizing inventory, fulfillment, and search, this session will show you how to improve both performance and personalization across the entire customer journey. This year’s session will also explore new capabilities across Adobe Commerce, including enhanced B2B support, scheduled content and promotions, and our growing SaaS solutions like Adobe Commerce Optimizer (ACO) and Commerce Cloud Service (CCS). You’ll walk away with actionable strategies to drive conversion, mitigate fraud, and get the most out of live search, recommendations, and post-peak analytics.
Unlocking Peak Season Success
Peak season is a critical opportunity for commerce businesses to drive growth and customer loyalty. Preparation and adaptability are key to thriving during high-traffic periods.
- Site Reliability Fast, stable sites prevent lost sales and keep customers engaged.
- Personalization Tailored experiences and dynamic content boost conversion rates and customer satisfaction.
- Checkout Flexibility Multiple payment and shipping options meet diverse customer needs and reduce cart abandonment.
- AI & Trends AI chatbots and mobile commerce are rapidly growing, shaping consumer expectations.
- Fraud Prevention Vigilance against carding and return fraud is essential during peak periods.
Applying these strategies can help businesses maximize revenue and deliver memorable customer experiences during peak season.
Personalization and Customer Experience
Delivering tailored experiences is a proven driver of revenue.
- Segmentation Use customer data to present relevant products and content. Dynamic blocks and content staging enable targeted promotions.
- Personalization Impact Studies show up to 40% revenue increase from personalized experiences.
- AI Chatbots Adoption surged 13,000% last year, but human touch remains important.
- Product Discovery Leverage live search and recommendations to help customers find what they want quickly.
- Iterative Improvement Monitor analytics and adjust strategies throughout the season for optimal results.
Personalization builds loyalty and increases sales by making shopping easier and more engaging.