Ask Me Anything

Transcript

So hello everyone and welcome to Commerce and Coffee. Today we’re gonna be having just kind of an old fashioned ask me anything session with Cori Gelato.

So we know this is a very busy time for businesses preparing for peak season or even in the thick of peak season, so we wanted to let you all come today with your questions that might have popped up or something that you might have been wanting to ask, Cori. So today is the day for that.

So we are going to jump into some housekeeping. So this is an ongoing webinar series hosted by myself and Cori Gelato and it’s designed to be interactive and Cori is gonna be jumping back and forth between questions and demo today. So we encourage you to ask those questions in the question box in the GoToWebinar control panel throughout the session and we’re gonna do our best to answer as many of them as we can today. To mention a couple of housekeeping items before we get started, we will be recording this webinar to be viewed on demand and shared with other members of your team that might not be able to attend today. And then I’d like to also draw everyone’s attention to the control panel where you should see a handout in the handout section. We’ve put together a bunch of resources for you to download and use as needed. So check that out, it’s in the control panel. If for some reason you have issues finding it, let us know and we’ll be sure to get that over to you. And then again, feel free to start asking questions throughout the session and if your question’s not answered, please follow up with your success account manager for more information. And then at the end of the webinar, please complete a short survey that’s gonna pop up on your screen, that helps us to make sure that we’re meeting your expectations at these events. So with that, let’s walk through today’s very brief agenda. So first we’re gonna introduce ourselves and then Corey’s gonna walk us through today’s ask me anything and as I mentioned, they’ll be jumping back and forth in and out of the product. So that should be a really informative session and then we’re just gonna wrap it up. So with that, I’d like to introduce myself.

My name is Alana Cohen and I’m on the digital events manager on our customer strategy team here at Adobe. I’ve been with Adobe for a little over five years now and spent the last three years organizing and hosting these events for our customers and then prior to my time on this team, I spent about two years working with Adobe’s advertising cloud customers. And before coming to Adobe, I spent many years of different advertising and media agencies around New York, but I’m excited to be here now hosting events like this for you, our customers. So if you have any questions about today’s event or any of our customer exclusive events, please don’t hesitate to reach out. And with that, I’d like to introduce Corey, our local commerce celebrity. Corey Gelato is our senior commerce strategy consultant who I’m sure and I hope many of you know. Corey brings tons of experience to us and Adobe. He has over 16 years of experience in e-commerce, advising merchants across a variety of industries. Almost all of his time has been with Adobe Commerce or formerly Magento, so he’s definitely the one that we all wanna hear from at these sessions. Corey also strategizes directly with customers to ensure that they’re maximizing what Adobe Commerce has to offer. So if this is something you’d be interested in, definitely reach out to your success account manager for more information on setting that up. And we’re very lucky to have Corey and his expertise here as a mainstay of commerce and coffee. So with that, I’m gonna hand it over to him to kick off today’s session.

Fantastic, thanks Alana and welcome everybody. So I’m really excited about today’s session and I wanna first start out just thanking you all for submitting questions prior to kinda hopping on today and during registration, so that’ll help drive us. We have about 12 or so questions that are teed up already, but definitely wanna leave some room for some questions today that you guys might have. Anything that might even come up from some of the questions that I’m answering. So really this session, typically in the past, we’ve designed it a little bit differently and we knew where we had some content to share first, but this time I wanted to jump right into the questions that you guys had. I didn’t wanna really go through anything too much in detail. So if something comes up throughout this, whether it be you’re thinking about 2024 and what that looks like for you. If you’re thinking about your peak season right now and where to pivot, how to pivot, when to pivot, et cetera, any of those things, I mean, we’re coming up to what, Cyber 5, Cyber Monday, Cyber Friday, et cetera. So those are coming up really fast. So if you have questions around that, happy to answer that too. So feel free to drop questions in the control panel, but I will start out and like Alana mentioned, I’m gonna kind of go back and forth between sharing my screen, sharing different types of things and whatnot. So this is a very informal, but hopefully informative session today. So I’m gonna stop my camera for now.

Same. And I am going to jump right in. So one of the first questions that we did have was around our live search functionality within Adobe Commerce. So hopefully everybody is aware, I’m gonna give a quick synopsis of, or summary of what live search is. But the question that we heard, what we had was, we heard that live search now has category merchandise feature. Can you please provide some details and potentially showcase that? So yes, the answer is I will showcase that. So I’m going to demo that today right now. But to just kind of take one step back around what live search is, I just want to make sure everybody on here today is aware of what live search is. So live search is the new onsite search capability. It was released in June of 21 for Adobe Commerce. It is a native feature. It is driven through our artificial intelligence software, Adobe Sensei. So essentially it is behavioral basis. It is a much more augmentation of data and different types of traffic behaviors and products and so forth, so on. So I’ll kind of walk through it today. Instead of it being much more static, so what you have with Elasticsearch or OpenSearch, this is much more behavioral basis. So I’m gonna kind of walk through it. And there’s actually an additional question around live search. So I’ll get a little bit more deeper into what this is just in a bit. But let me start with, yeah, I should be able to see Luma right now. So I’m gonna go between a few different tabs throughout this, so don’t mind me. But I will go and start with first and foremost around the live search capability. So the question was, just to kind of reiterate, live search now has a category merchandising feature. Can you please provide some details on it? So this is a fantastic feature. This is also something that you as merchants have asked for in the past. So it is something that we just recently released last month around this merchandising aspect. So essentially, think of this as the sorting of products when you get to a PLP or a category page. So within the live search capabilities underneath, again, marketing, you go into live search, you have your performance tab, faceting, synonyms, search merchandising, which essentially is like rules and so forth, so on. And now you have the ability to do category merchandising. So it’s a little confusing because typically in the past, what did you usually do? You went into the category side. So if I were to just for one second, I’m going to go into a different tab, typically in the past where you’re managing your categories and specifically where products show up, the position of them. You’d go into the category. And in that category, you’d actually then choose. So if I went to these bestsellers, for instance, right, it’s a pretty robust category. But if I went into here and said, OK, I want to manage this and I want to do something specific here where I’m moving these products around, it’s basically a drag and drop. You can also do things like sorting by automatic, moving low stock to the top, et cetera. What the new feature is doing is essentially augmenting this through artificial intelligence, AI. Essentially, you have the ability to choose what types of intelligent ranking you want to have happen within that specific category. So if I go in here and let’s say I pick, I will pick tops here, for instance. We can see right now the intelligent ranking for this is recommended for you. But if I go into this and say I want to edit this, you could see here is the different types of rankings I have. I could do recommended for you, most viewed, most purchased, most added to cart, trending, or essentially none, and do what I have already in that kind of positioning. So if I move products around, essentially. You also have the ability to do two subcategories. So if I wanted to add this and apply this to the subcategories that are underneath this specific category. So remember, we’re in the tops category right now. We could see that drawn out here. But if we wanted anything that’s subsequent underneath this, any subcategories or sub-subcategories, we can also apply that here. You also have the ability to do some manual ranking here. So just as I was showing before in the best sellers here, and I have the ability to drag and drop, we have the same concept here with manual ranking. So if I went into this and said, hey, you know what I want to do is the product that I have, let’s see, I’ll grab, we’ll just use this one for now. Let’s say the Sprite Foam Roller. I want to just pin this. You could pin it obviously through the visual merchandiser here. Or what we could do is we can also just kind of move this around as we want to. We could say, instead of just pinning it to where it is, or let’s say I want to move it to position two, you can kind of move that around as you need to. Or let’s say I wanted to just simply boost the product, boost that Sprite Foam Roller. I could do that as well. In this case, again, we are doing recommended for you. So the products that are showing here is just an example. It is going to be a one-to-one experience. The other options that you have through this is doing most viewed, for instance, for the last seven days. We could change that to most purchased for the last seven days. We could say most added to cart. We also could do trending. And the trending could be based on a specific time period. So for the three days, 14 days, 30 days, et cetera. So it’s a really, really amazing feature that does give you that ability of what typically a shopper is looking for. They want to get to a category page, and they want the product ranking to be more potentially specific to them. Obviously, giving them the options to sort too. So to give a little bit of commerce strategy in this essence, what I would also think about here is we still want them to have the ability, is when they’re on the front end of the site, they have the ability to sort those options. So again, it gives you that ability to do that. So it’s a really good question. I love to see this. We actually had a few questions that were around this. So I kind of incorporated a few there at once. But this was a really good one. So let me get to this next one. So next one that we have. So what’s your favorite underused feature of Adobe Commerce? All right, so putting me on the spot. And I thought about this one. So I really like this question, and I can’t choose one thing here. Obviously, you guys might say, well, you’re biased because you’re part of Adobe. But honestly, there are a few features that I really, really, truly love and that I do feel are underused at the same time. So one of them, to kind of call it out very directly, is the one we just went through. So I think Live Search, as well as our other AI, so another Adobe Sensei-driven type product is our product recommendations. So both of those product recommendations and Live Search powered through Adobe Sensei, I would say that those are probably one of my favorite. I think anything that you could do with automation, anything that you could do with artificial intelligence and delivering a more personalized experience, I think is extremely important. I also truly believe that that does set your business apart from others when you have something like that. So if I were to say, that is probably one of the most underused and one of my favorite features, too, within the Adobe Commerce platform. The same time, I know that there’s somewhat newer AI has kind of been the new kind of buzzwords that you’re hearing a lot. So you’re hearing a lot of Gen AI, predictive AI, et cetera. Hearing a lot of that right now. So that is a lot of focus. And I realize I might just sound like part of those buzzwords right now, but I do truly am a huge fan of any AI type capabilities. I also think it’s important for when you have smaller teams, too, right? This is a huge benefit to smaller type teams. I think any time that I’m speaking to e-commerce businesses, I always hear kind of the same thing. It’s always our business, our entities a little bit smaller. Our department’s a little bit smaller. We wear a lot of hats. So I do think that this does help drive that effort forward and give you that more personalized and one-to-one experiences with consumers or buyers, et cetera. And I do think that’s just to call it out. For B2B side, it’s also extremely important. Buyers are consumers, too. They’re looking for experiences to be similar when they’re talking about digitizing a B2B type of situation. So it’s extremely important, I think, for both sides, either which way that you look at it. If you’re direct to consumer or if you’re B2B delivering these types of experience, so that AI feature. I know that that sounded like I was incorporating two there. I want to take one additional thing that I think is an underused feature. And I actually will show that right now, too. So this obviously, again, we were walking through live search capabilities. So I think live search, I think product recommendations are definitely two of those features that I would call out. The other one that I call out, and anybody that’s joined the Commerce and Coffee series in the past, this should not be anything that’s new to you. If anything, I hope at this point, you’re just like, you know, this is crazy that you keep showing this. But at the same time, I still think of the adoption. It’s an underused feature. I think it’s because it seems a little bit daunting. And I tried to simplify it. But it’s the personalization that is delivered directly out of the platform. So beyond live search and product recommendations, the customer segmentation and dynamic content aspects, I think, are a huge feature that is underused, absolutely. So those types of things. And I’ll show it from an experience inside, so front inside. So it’s like the thank you for being a Loyola Luma customer versus, and I’ll do this in real time. You guys are seeing everything in real time. I’m going to pull this up incognito. I got to add my little password here just for my sniff here. But basically, what you could kind of see is, I have a different experience depending on if you are a registered customer versus if you’re not a registered customer. So again, you could see it in this scenario here, where my rotator at the top changes. It says thank you for being a Loyola Luma customer now. If I just pull this down, you’ll see that rotator go through. You’ll see that this one is showcasing something slightly different. So it’s basically giving you that ability to create a differentiated experience. I have the same thing with my banners too. So my banner here is different than what you see here. So again, it’s just showing you two different experiences. And the same thing even with my category permissions. You have a VIP sale here versus somebody that doesn’t. And if you keep scrolling down, there’s other parts of this that are not static and they are more delivered through that customer segmentation and the dynamic content. And you can create little page components that do that. You can also do a full page that’s around dynamic content. You could create different types of promotions and so forth and so on and make it a really kind of, I don’t want to say a true always one to one. So you don’t have to do one to one. I think that’s the daunting type of operation side. So if you’re thinking about the business side, you think about we have to do create one to one experiences every time. Businesses have different types of categories, different types of targets, different types of audiences that you’re trying to really capture and try to get to push into conversions. So that’s a really good opportunity where you could do what I would like to call a one to a group, one to a many type of thing. So not one to all, but a one to many that does deliver differentiated experiences based on that. So you have the ability to do that with customer segmentation. Again, show it really quick. You have that here. I’m doing this here. If I go into, and again, this is something you guys have probably seen in the past. Hopefully you’ve seen, well, my summer sales event, right? I know it’s getting into the winter time for us here in the US, but essentially you could see for my summer sales event, I differentiate this. You saw, I put the same exact URL in, but for somebody that’s registered, I have behavioral data on them. I have shopper behavior, visitor behavior, et cetera. I am differentiating this experience, right? So you don’t have to be. Just to add context here, for the demo purposes, I’m showing you this as being registered versus not registered. With customer segmentation, it also can do this based on behavior. So based on a visitor that’s come to the site and looked through something, maybe they purchase something based on their cookie and their session data. You can also create a segmentation around that. So here I’m doing that based on that summer sales event. If I go in and I just show you the same exact page, same URL, but now you can see I’m just a guest customer. I’ve never been to the site. I have no actual true behavior on the site yet. You can see I’m throwing kind of everything at the gamut to them. So I’m every part of my business instead of kind of keeping it a little bit more curated towards who I know that they are, which is this person for weightlifting essentially. So again, this is just showcasing it in a way where you can really see that this is a differentiated experience. And again, I want to call this out. And I know this is a long-gated answer, but I think it’s super important that I don’t need a developer to do this for me. I can do this based on my merchandising aspect and my marketing aspect and via directly through the admin. So if I were to kind of just, again, take a small quick step back and just show you how I’m doing it, I create segmentations. This is native in every single one of your platforms right now and every single kind of, again, if you’re B2B, B2C, it’s in there. You can see the ones that I’ve created. I have non-registered guests. I have registered guests. I have customers over 1,000 points for kind of my loyalty aspect. I have those that have ordered equipment. I have those that are enthusiasts towards yoga, et cetera. You can kind of see all that I’m doing here. So I’ll show you just one really quick. I’ll show you the one that’s ordered weightlifting gear. The thing that’s really cool about this is I’ve applied this both to my visitors and my registered customers. So I can also differentiate my segments based on that. So as you’re thinking about this for your business, what makes sense for your business? You know your business best. What makes sense for your target audiences? So for mine, I’m saying visitors and registered customers. My conditions, super straightforward. I’m just saying if anybody’s ordered with any of these matching conditions. So category is this. And again, I’ll blow this up just so you could see what it looks like, just fitness, equipment, or weightlifting gear. And then also for my data set, my product attributes specifically. So on my products, I have an attribute that is fitness type and fitness focus. If either product is found that somebody has viewed or ordered and it has an attribute or product fitness type and it’s weightlifting or they have fitness focus and it’s strength training, that will also kind of put them into this matched type of segment too. And this drives basically for content, so dynamic content. And again, I know I’m kind of getting a little bit too much into the weeds, but show it really quick. So my dynamic box, my dynamic content. I’ll show it to you from that summer sale page. And I’ll just show you the weightlifting sale page for now. This one, super straightforward. You can see my fitness is weightlifting. And that’s how I’m targeting that. That’s how I’m bringing this to life from a front end component. It hits this specific segment. And once I know that about somebody, that they’ve either viewed a product, ordered a product that is part of my weightlifting type of product data set or categories, that’s how I kind of be able to show this to them. So that is kind of my true where I feel like favorite types of features within the platform. There’s a lot, right? There’s a ton. But for me, I love to be able to deliver these types of experiences and differentiate them. I think that it’s extremely important. I think when you’re talking about a marketplace-saturated world, to differentiate yourself as a retailer, as a brand, et cetera, direct to consumer side, the ways to do that is really kind of delivering these ways to give personalized experiences. And I don’t mean to say it as just a buzz aspect. It is extremely important. It does lift conversion rates, et cetera. All right, let me get into the next one. So it’s funny because this one kind of goes right onto it. So I tried to list these out so it kind of stays on course. But the question was, how much effort should be spent on developing personalization techniques compared to other CRO strategies, so conversion rate optimization strategies? So this is a fantastic question. And I think we touched on it a lot with the last question. I made sure I kind of answered the last one a little bit elongated because I wanted to hit some of this. But it really does depend. Ultimately, at the end of the day, it depends on the business. It depends on the different targets that you have. If you have one segment of business, you can still create differentiations. You can still do different types of experiences. But ultimately, at the end of the day, you might not need to create 50 different segments. You might not need to create different content pieces, even from a marketability side. Maybe you don’t need to create too many different types of emails, whether it be a banning card, whether it be product rec side of it, et cetera. So those types of things, it really does depend on your business. So there’s no one true answer to it. I would say that from developing personalization techniques, it’s really looking at your audience. Who is your audience? What are they doing? What’s their interaction with your business? Regardless if it’s on site or through different types of channels, what does that look like? And then from there, it’s thinking about different types of conversion rate opportunities. It could be something like different types of promotions. And even to that point of it, you can obviously personalize that too. So it’s tough to say that there’s you don’t have to spend much time on it. But I would say it absolutely should be something that is part of your business plan and your objectives and your KPIs. But how to do it, where to do it, that is where you think about how much time are you spending here and there. But ultimately, I think for personalization, think about yourself as a consumer. We are all consumers at the same time. Think about yourself. Would you prefer to see something that is much more categorical basis for when you’re doing your shopping? Or do you want to see something that is more driven towards what you’ve seen in the past? Obviously, there’s a point of that where you don’t want to completely alter someone’s experience. So it’s only directly what you want them to see. But obviously, giving them, again, a little bit more simplicity around it. So ultimately, answer for this is really kind of like, it really just depends on the business model. It depends on your audience. Depends on your different targets that you have, essentially. Hey, Corey. Yeah. I just want to jump in because we had a question that is actually kind of specific to this page that you’re on and talking about what you are talking about. We had a question about a page for visitors only. So just to confirm, would you set a guest segment on this page if you want to show just visitors only? So it’s a fantastic question. Thank you. And Alana, feel free to jump in. We are making this a very fluid conversation. So anytime that anything comes up for questions, feel free to bum me. So for that sale page, so to kind of go back. So it’s a really good question. How would I create that? What would I do? Would I create a segment around it? Answer is simple, yes. I do have that right now. So just to showcase it again, this is the summer sales page that I have that’s for my registered customer that has behavior. So again, remember that segment that I created? It could be registered or a visitor. In this case, I’m just registering so that you guys can obviously see it. Obviously, I’m on one browser. It would be tough for me to showcase this in different ways. But this is essentially how I’m doing that. Now, for the guest customer, so I’m just pulling up my incognito window. This is their page. So I did create, and I’ll allow cookies here. But basically, I did create a visitor page for this. And this is for visitors specifically. Or let me just put one caveat to that. So this is for my visitors that I have no information on or for folks that have come to my site, but they don’t have any specific behavior just yet. So they might have done some perusing, but not anything substantial yet for me. So I’m going to show you quickly how I’ve done it. Dynamic blockwise. Again, I’m using dynamic block. So let’s just say we remove block here and just say dynamic content. Because I am creating full pages here. I’m not just creating a block of content for this. So in this case, what I’ve done is, so you saw the weightlifting one I was just showing before. The segment was directly for that. For my summer sale page visitor, you’ll actually see that my customer segment for this is non-registered to guest customer. So with that segment, and I’ll just pop open another tab here.

With this segment, you’ll actually see, here’s that non-registered or guest. Super straightforward. The only thing I care about in this case is if they are a visitor. So you could see my apply to is just visitors. And remember for the weightlifting one, it was applying to visitors and registered customers. Other than that, I had no additional conditions. There’s no shopping behavior, nothing like that. I just care if you are a visitor or not. And that’s basically how I’m applying that to that summer sale page. Because you’re not seeing both of those, right? Summer sales event page, you’re not seeing both of those content pieces. You’re not seeing the visitor one here. You’re only seeing the weightlifting one. Vice versa on top of that. For this one, that’s incognito summer sales page. We could see they’re just seeing the visitor one that I had just pulled up. So fantastic question. Thank you for bumping that. No problem. All right. So let me just take a look here. So this is a great question. So the question that I have here is, what is the number one tool or extension that Adobe has recently released that will be a game changer during peak season? So this, again, it’s tough to answer this in just one direct way. Because it depends on the business, right? Again, it depends on what you’re doing. It depends on if like, ultimately at the end of the day, think of yourself as a consumer. Think of your targets. At the same time as you, during a, and I’ll say it as like a holiday season shopping, you’re typically buying gifts for other folks. But at the same time, you are looking for yourself. And you are buying for yourself. So I think this, again, for personalization aspect is critical. So the things that we went through before with live search, with product recommendations, those types of things, anything with segmentation, this is a really good opportunity for that as well. Those are recently released, I would say quote unquote. I know you can’t see me right now, but I am doing air quotes. It’s quote unquote recently released. So I do think that those are game changers. Anything that you can start capturing behavioral basis. Because ultimately also with live search, right? Let’s think about it this way. What I was showing before, and you know what, let me bring it back up. What I was showing before with the category merchandising, for instance, let’s say we wanted to change this to where this specifically, we wanted to actually showcase what’s the most purchased. What most purchase might be our top trending gifts for the season. You could also do that based on trending too. We could say the last 14 days, because we know that the shopper, the holiday, quote unquote, holiday season might be a two week shopping aspect. Or it could be a three week. It could be a 30 day too. We know it started earlier this year. We’re already in the middle of it. So those types of things, you can absolutely do these things. So I think that these could be a game changer for your conversion rate lifts for this holiday season. And the really good thing about it too is it’s a native capability. So ultimately at the end of the day, you’re not looking for development to happen here. You don’t need a full development cycle around this. You just need to enable certain aspects. If you have product recommendations already in place, I would be pivoting right now. I would do things like, and I’ll show it on my side. I would go into my product recommendations and I would say, okay, right now what I have and what’s in place is I have different recs for different types of things right now. Maybe for my homepage, for instance, what I wanna do right now is I wanna edit this guy and I wanna change this. Or I wanna move it around and I wanna pivot certain products. I wanna move certain products around. Or maybe entirely what I wanna do is I wanna create a new recommendation. And I want this on my homepage, but I want this to be based on popularity. What’s most purchased right now? What’s going on with trending? Can I start bumping those types of things up? So I do think that these could be game changers for the peak season strategy. And I know it sounds like I’m marketing it and pushing this for you guys because it’s kind of around all these questions so far. But I do think it absolutely helps because you don’t have to go into this either. Your point on this during your peak season, regardless if it’s now, so I’ll say this more categorical basis for each one of the businesses that are on this today. It doesn’t mean that you have to do this just because it’s holiday season. If you have a peak season, let the AI tool do recommendations. Maybe you have our picks on your homepage. Maybe you have bestsellers, those types of things. Let the AI tool augment that for you based on what actual consumers are doing and focus your strategies elsewhere. Think about different marketing aspects you have. Maybe you have different campaigns going on with PPC. Maybe there are different types of things. Maybe social media. You could start looking at that. Maybe you should, even preparing for your next peak season while your current peak season’s going on. So there’s a lot of different ways that you could start thinking about that. And I think that that’s why I would say is a game changer for during peak season or this peak season or your peak season essentially. So it’s a great question.

Okay, so this one’s around PWA. So this is a great question too. So how is the adoption or adoption of PWA going? And the subsequent question to this is will Luma be sunsetting in the near future in favor of it? So I’m gonna say this, and I know we’re on a webinar and it’s being recorded. I’m gonna say this from my take for the first part, so PWA. So I’ve seen the PWA aspect, the adoption itself, done well. I’ll say it as more of our platform, our software, so Adobe Commerce. From that side, we’re constantly evolving it. We’re constantly looking at what are the new technologies, what are the new types of things that are coming out, trending and so forth, so on. So from PWA side, we are always focused on that and we’re always looking at ways that we can obviously drive more efficiencies with PWA and PWA Studio. I would say if I’m looking at this from more of a digital landscape side, so different technologies. So let’s say that you are using a third party solution for probably not gonna be ERP, but let’s say it’s some sort of front end facing tool. Maybe it’s customer loyalty. Maybe you’re using a third party software that’s for customer loyalty. Maybe it’s review based, et cetera. If that technology is not PWA ready, that could potentially hinder that aspect. So the adoption of it from that side, I think that merchants are pulling back a little bit because other technologies are not ready. While Adobe Commerce might be ready and the different types of things that are within the Adobe folder ready for PWA, that doesn’t mean that every technology is. So I usually say, and I know this isn’t truly the question, but if you are thinking about PWA, look at your stack right now. Look at the different things that you guys are utilizing from your digital storefront. Again, third party, think of it, as I mentioned, the example I used was a loyalty program, a loyalty software, essentially. If that is not PWA available, then I would say, kind of relook at it. Is that something that you do need? Is it something that is on the horizon for that? And I would also say, look at your business goals for the next six months, next year, two years, three years, because it is an investment going to PWA. And for, sorry, I didn’t say what PWA is. So it’s progressive web app, essentially is the front end side of a site. It’s using React, it’s using GraphQL, et cetera, for front end facing versus using the traditional like responsive framework. So on the flip side of this question for Luma, I’ll answer it very straightforward. So Luma is not sunsetting. It’s not sunsetting in the near future. Every single thing that we are doing right now from the Adobe commerce side and from the Adobe side, we are developing for cross pollination. So between both PWA studio, PWA, Vennia theme, and the Luma theme too. So just to kind of answer that.

So in favor of it, at the end of the day, kind of going back to what I said, and I’m not saying that this is directly from our product team, but in my opinion, because other technologies are not PWA ready yet, that’s why I don’t think we’re gonna sunset it anytime soon. So we’ll continue to keep developing for it. So really good question though. I love kind of thinking about that new strategy, what’s going on and PWA isn’t too new anymore, but it’s still is somewhat. I mean, when responsive framework came out, responsive design, there was some slow adoption around that too versus like that decoupled desktop mobile. So, but great question.

Okay, so for next question. Oh, this is a really good one. So we have heard that headless is a great option for e-commerce businesses. Can you provide a few reasons of why businesses should go headless? So headless is obviously a lot of what you’re probably hearing a lot of right now. I don’t have anything that’s a demo aspect of this, but I’ll kind of talk through it. My opinions on this. So I think when I really think of it, I think of it in three different areas and they’re gonna kind of sound similar, but I think if you have a significant brand styling, right, you need that type of content management solution. So I think obviously headless doesn’t always mean that you’re getting a CMS around it. I mean, to some extent you should be obviously, but I think that that could be a potential area that is misunderstood. It doesn’t always mean that it’s a CMS if it’s a headless component. It could just mean that you are doing different types of theming and so forth, so on. Also one thing that I just wanna kind of eliminate from a myth side is just because you’re going headless doesn’t mean that you’re also going PWA. You could go headless and be a traditional responsive design. You can go headless and be PWA, et cetera. So just wanted to kind of call those out quickly. But I think if I were to think about this from reasons of why a business should go, I think that one of the primary reasons of choosing headless approach is the flexibility that it does offer. With that headless architecture at the front end, essentially the presentation layer is decoupled from back end, data and logic. It does allow merchants to customize both independently. This flexibility does enable you guys to create like unique tailored customer experiences. We just kind of walked through how you could do that with a platform and using the Luma framework, but I do think of it that way. I also think about it this side. So multi-channel commerce. Headless e-commerce does make it easier to deliver consistent shopping experience across various channels, websites, mobile ads, apps, voice assistance, et cetera. I think again, if you take that step back, you think about how today’s omni-channel retail landscape is it is crucial to ensure that you’re able to do that, but you might have different ways that you’re deploying content and it could be much more fluid and it could be more multi-channel basis anyways, but I do see a lot of headless components do, that is a big goal and that does achieve that if you have a headless component. And then I think a content management solution. Page builder within Adobe Commerce is great, but Adobe Commerce is a commerce platform. If you’re looking to some extent, I’ll say to some extent, there’s obviously ways that you can evolve this even more, but if you’re looking to educate consumers and buyers with articles and blogs and so forth, so on, if content is super important in the way that it’s laid out and you don’t want it to be HTML driven, CSS styles and so forth, so on, then a content management solution could make sense. But I’ll also mention page builder can be modified. You can do different types of extensions on top of a page builder. You can do customizations. You’re still on an open source platform, so it’s possible, but some of these content management solutions do give you that ability out of the box. You also have the ability to do things like, if I’m thinking of our content management solutions within the Adobe fold, AEM, et cetera, you do have the ability to do different types of desktop, mobile experience and so forth, so on. So that could be another reason. So hopefully that answers it, but those are kind of the three areas that I typically look at, flexibility and customization, multi-channel commerce and essentially content management.

So this is going back to, this next question was going back to what we were talking about before. And I do, and I kind of showcase this on the front end too, so this is good, I’ll be able to demo this a little bit. But essentially it’s why should we use live search versus open search, elastic search? I’m sorry that I did a little chuckle there. So for me, it’s just my own kind of passion to this. So I’ve always worked with elastic search. As Alana mentioned, my background, I’ve been in the Adobe, in the Magento Adobe Commerce fold for since the inception of the platform. So I’m very well versed on different types of search solutions and so forth, so on. So with elastic search and open search, it still is a very powerful tool where I see that that kind of handcuffs, I don’t want to say handcuffs, but essentially gives you more that you need to do is that it is a very manual aspect, right? It delivers what you need it to do, but you have to touch every single component of it. You have to create keywords, you have to do different types of synonyms, you have to do different types of things with redirects and so forth, so on, and search term redirects. What live search is able to do is it does everything through artificial intelligence. It’s behavioral basis. It’s truly what consumers are doing. We all know consumers change what they’re looking for sometimes, right? You need to be able to pivot that. With elastic search, that you have to go into, you have to manually touch it. And it might not be something that is gonna be for an extended period of time, so then you have to go back and you have to change something. With live search, you have that ability to let the machine learning tools, the augmentation happen on its own. So I’ll show it from a front end side, right? And I’ll show a really quick, just as a little teaser on this, so the beginning of next year, we are going to have a full webinar on AI and automation through that artificial intelligence. So I’ll be showcasing a lot of this in much more detail, but a very, very quick aspect of it. I’ll go back to my homepage here just so we’re starting fresh new. But essentially, that’s everything that has to do with the search that you have here. So the search box itself, and what I’m using on this side of it is I am using live search here. And I do have another one of these, so let me actually pull up a few of these. I will show my front end of this too. So I’ll show you this in a few different ways. I always like to show it in two different ways, and if you guys have heard me before, I do it just because of styling too. So for live search, one of the things that I really do truly like about live search, besides using a different onsite search solution, is the ability to have styling that’s going to mimic what you currently have with your style sheet. So you don’t need a third party software to essentially recreate and mimic that. So I always usually show two of these for that very reason. But this essentially is live search. It’s taking over basically all of your search results page. It’s very fast. You can see even the search window itself basically is gonna augment based on what you’re putting in here. So if we put bag in here, so forth, so on, you can see all of that kind of populated in there. In my Brent Mill side, I’m pretty sure that I still have Elasticsearch in here, so I will do, try to type in tool. I’m not even sure what my catalog is here. Okay, so this is basically that. And again, you’ll see there’s no true like auto-complete here looks very similar. But the types of things that are differentiated here, you can kind of see it again, it’s different types of things with intelligent fastening. Instead of showing everything all together, this essentially is any filter that I have, filterable attributes have that ability to showcase there. So those different types of things. I think the other aspects of like doing rules, so your search merchandising rules, to be able to boost certain things, to be able to move different types of things around, I think are also really extremely important. So there’s a lot of different reasons why to use it. Honestly, for me, I have not run across many merchants, and I can’t even give you a good example of those that are using Elastic and where I would say you should stay with Elastic. I don’t even know of those, but I’ve heard of a few and it’s just, they have a lot that’s involved in it to move over to live search. But there’s no true reason not to. So live search, the only requirement around it, just to kind of hit one point on it, you have to be on 2.4 and above. Other than that, live search is a native feature and function for Adobe Commerce customers or merchants.

Okay, so this one’s around B2B. So then, yeah, go ahead, please. I just wanted to jump in. We did have a question actually about this exactly. If a customer wanted to manually organize their category pages, can live search do that? So I’m trying, let me, yeah. So I think two different ways that you can do category page merchandising. So you have it where you could do it through live search. So through live search gives you the ability. So these are all my categories that are available. This is kind of what I was showing in the beginning. You have the ability to essentially merchandise this through intelligent ranking or sort the products essentially based on like recommended for somebody that’s one-to-one experience, most viewed, most purchased, again, one-to-many aspect. And then you also have the ability to do it through, and sorry, I know I have a bunch of tabs open, but you also have the ability to do it through the category directly. So you can do it through not live search and you can do it directly through the category itself. There is an automated type of sorting in this too. So I do wanna call it out, but let’s say the product’s in a category I wanted to manually move them around. I could do that through there. I could also do it in the essence of like, let me see, I’m gonna go to best sellers again, because I think I do have an automatic sort here. You also can do it automatic sorting through this too. So you have the ability to do it this way, or again, you can do like a drag and drop functionality and kind of move products around just by dragging them and moving them in different positions. So two different ways to do it. So great question. Awesome, thank you.

No worries.

All right, so for B2B, so, and I’m saying B2B, I’m assuming it, but it does sound like it. So our buyers are looking for a way to do quick orders. Is this possible in Adobe Commerce? So yeah, absolutely. And let me see here. I think I have, so I do have this open. So this is my Brentnell aspect. This is my quote unquote B2B scenario. This might be B2B instance here. Remember I was saying before, so I don’t think there’s too much of a differentiation and all the research I’m doing right now, and I just recently did a SCX research around this too, is the differentiation experiences between B2B to B2C, those types of buyers, consumers, et cetera, they’re all looking for the same experience when it comes to online shopping. So even though there are different, there are different types of scenarios, but ultimately that experience should be one and kind of the same. So for quick order wise, this is a native feature within the B2B capabilities. Again, little teaser, this is a native function. It is not a thing that you pay additional for. This is just native within the box of Adobe Commerce. So this aspect, there’s a few different ways to do quick order. So first you can enter it by SKUs. I don’t have a SKU off the top of my head. I could grab one. Let me see here. I will grab a product. Any product is fine. So you could do it based off of the SKU itself. So I’ll just grab this guy.

We’ll go in here. You could type this in here. This will basically bring in that product. So you could do it that way. You could also, so what I usually get from B2B aspects, whenever I do strategy sessions with a B2B merchant, I get the same thing. And those of you that are on this, that I’ve spoken to one-on-one that are B2B, you’ve probably heard me say this before, but I get the questions. We have sellers getting text messages of a picture of a post-it note with SKUs with quantities written on it. How can we kind of streamline that? So this is a way that can be done is doing an enter SKU by this way, adding quantities this way. You can also do it based on multiple SKUs. You can add a bunch to this list, add it here. So you can do a common delimited with a quantity. The other way to do it is through basically an Excel spreadsheet or a spreadsheet or a CSV. So I have one that’s on my desktop right now. I knew obviously this question was coming in. So you do have the ability to do it this way. So that quick order, you can also download this just to add that quick note there. You can download a sample file here. I did download it before. That’s why I have this now. You can essentially do that. This is basically, and I know you can’t really see it too much, but it’s basically SKU and quantity. I’ll open it up and I can show it to you. But basically that’s all it is. And then it will add in every single one of these based on the SKU and the quantity that you’ve added into there. So if I had ones that had five, 10, et cetera, you would see that here. And adding them to the cart is super simple. So we have a list of what, 30 I think, 30 or so here. You can add them to the cart directly through that quick order aspect. You also could do reorders too. So I want to make sure I’m calling that out because that could be part of like a quick order aspect. Or again, you can do it the way that I kind of just showcased it where it’s used in the quick order sheet itself. And there’s also requisition lists. So try not to get too much into the weeds. But requisition lists, I sometimes hear B2B merchants think of requisition lists as quick orders too. This is possible. So requisition lists, it never removes it. It’s almost acting as like a wish list. But you can also add this. So I think of this as like one of the most recent merchants I worked with was a designer. They do different types of rooms that they focus on with designers. And they essentially have requisition lists around that to be able to do quick reorders. So this is a good kind of way to do that. All right. So next one, this is still B2B. Are sellers able to initiate quotes? So really great. Yes, 2.4.6. This feature, the newest version of the B2B module, does include seller initiated quotes. So a seller could go in. I’ll show it from an admin side super quick. But essentially, you can go in, go to quotes, and you could create this quote as a sales rep. So I’m a super admin, and I see everything in here. But if I was a sales rep, I might only have access to just sales and then to my customers. I might not have any other access points. But essentially, I could say create a new quote here. I could find somebody specific. So if I was like, hey, let’s grab something from Michael Scott here. Michael Scott, I’m going to place this order for him. I’m going to put this product together. I could add products into this and essentially create a SKU. So maybe he’s called me, et cetera, whatever that might look like. And then I could create a quote around it, and it will basically fire it off to Michael Scott. So this is a way that you can create that quote through that way. And you can obviously put different types of percentage, discounts, and so forth and so on. One of the things that was also part of that release, too, is the line item discounts. So before, it was cart totality. So it was like the total of the cart, you could do it based on percentage. You could obviously do flat pricing, too, for a cart or for a quote. Now you can actually do line items. So if it’s a cart or a quote with, say, five different items, you can actually discount each one of those items individually. Or again, you can do them total. So great questions, though. That’s what I had that was queued up, Alana. I don’t know if we’ve had anything else additional come in. I mean, I think we did. I’m sure we did. Can also take a quick peek. Sure. Take a quick peek. We got to a lot of them. But feel free to take a quick peek over at the Q&A box. Yeah, for sure. OK, I’m pulling that up right now. And if you guys have any additional questions, we have about eight minutes. So feel free to fire them along. Yeah, definitely do that. It’s just so informative. We covered so much, Corey. Yeah. Those are some good questions. Like I said, it was the registration. And like I said, I put a lot of them together. But there’s the registration. You guys did fantastic. So I appreciate the questions as you were coming into this. Yeah.

If we pretty much covered most of it, we can always pop back into the deck super quick for some upcoming events. Yeah. So I’m looking at one thing here. And I just want to make sure. So I won’t say the asker just in case you don’t want your name. But I’m looking at one. So one more if possible. I understand many others get through. We have hundreds of store views for individual countries as a global company. Is it possible to set catalog price rules store view level? So price rules.

So let’s look at it. Let’s look at it in real time because I’m not sure I understand the question entirely. So the person that asked that, feel free to add some clarity into there. But let’s just take a look. I think I have a multi-store view set up here. So let me just see. So you can do this down to the website level. So catalog rules because essentially, catalog is managed at the store level, website level. It’s not managed at the store view level. So store views, I typically say it this way. And you might have heard different ways. The way that I typically describe what store views are for, store views to me are for language translation and currency conversions one to one. So if you are looking to do different types of pricing structures and so forth so on, that would be at the website level. So I think I might have, let me just see if I have, might have another admin that I’ll pull up quick because I do have a multi-store view on this one. So give me one second. This is in real time, everybody. So if anything doesn’t work, can’t blame me. So let’s see here. So if I do catalog price rule, and we create that. So I have a few different stores through this. So yeah, this is a good example. So this is website. It actually will tell you what it is for. So this is website version. You will be able to create catalog price rules at the website level. If you do need differentiated pricing for the person that asked that, or you have different discount levels, I would do it through customer groups. Or I’d even recommend taking a look at shared catalogs. You might not be a true B2B, but that doesn’t mean you can’t use the B2B features. You could do types of shared catalog aspects and tie that to a group as well. So hopefully that answers.

OK.

So let me just see here. So one that just came in, just show again the steps to set up. Send a quote to a customer. Yeah, absolutely. So really quick, I’ll just kind of go back to this. So let’s say you’re at the dashboard aspect. This is also, as one point, this is in our user guides too. So just because you’re seeing it, you also will receive the recording from this. But feel free to take a look at our user guides for it. You basically can search for a quote inside of our user guides and you’ll be able to get to this. But underneath the sales side, you have that operations side of it where it’s the quotes. That is something that is available. Like I mentioned before, you have to be on 246. You have to have the latest version of the B2B module. But underneath sales, go into quotes. Before 246, this would have just been, without create a new quote, you would just see all the quotes that are available here. So now you have the ability to do the create new quote at the top here. So once you click on that, basically, you choose the customer. Like I said before, I used Michael Scott. And then you can kind of create the quote. You add products by SKU, so forth, so on, update those prices. And then you basically can send it away to that person.

All right. Let me see if there’s anything else.

We are getting close to time. So I just want to keep an eye on the volume. We are. Yeah. Yeah, absolutely. So I will answer this one. So take on different types. I’ll say it has different, take on different types of themes.

So I’ll say it as one way. I think if you, the question really was around my thoughts on a specific theme or themes. I will make it much more kind of broad, just for obvious other merchants looking at different types of themes. What I will say is just make sure the theme is certified. So I don’t envision that we’re going to, at some point, we might have a new theme. So back in the Magenta 1 days, there was Madison Island. Before that, there was another version of themes. So the Luma theme has been out since Magenta 2 started. And obviously, we are incorporating different types of things. We are streamlining the theme quite a bit over the past few years, latest versions of 2.4. But ultimately, if you are looking at different types of themes, I would say just make sure you are looking at something that is certified. Take a look at our marketplace. There’s themes on our marketplace. And the reason why I call it out is because if you potentially get a theme that is not from the marketplace or not certified for Adobe Commerce, you essentially might not have commerce features. So live search, product recommendations, segmentation, dynamic content, different types of things that are commerce-only features will not be available then, essentially. So that’s something I would just call out as you should. And you definitely want to look at those types of things. So great question. And with that, I will turn this back over to you, Alana. And I will pop open the presentation. Thanks, everybody. Awesome. Thank you, Corey. And thank you to everybody for your great questions. As a reminder, this is being recorded, so you can watch all that back on demand at your own pace. So a couple things before we wrap up. As an attendee of today’s session, we want to thank you all for your commerce and coffee support. So please keep an eye out in your inbox for an email from us in the next couple of days. And that will include a link to treat yourself to a coffee or caffeinated beverage on us. So thank you again for your support. And then I want to quickly cover off on one upcoming event hosted by our product team. They’re going to be announcing product updates next week. So the link to register for that is in the handout from today. So be sure to check that out. And as a reminder, you can find all of our past commerce and coffee recordings on Experience League. I believe the link is also in our handout today. And then with that, I want to give one last big update that as we move into 2024, our next commerce and coffee event will not be hosted on GoToWebinar, GoToMeetings. This platform we are moving over to Adobe Connect. So stay tuned for what that looks like. We’re going to have some new ways of logging on and registering for our commerce and coffee and all of our customer exclusive events in 2024. So that is going to be a big change for us. And hopefully everyone will follow along. But stay tuned for more information on that. So with that, I’m going to wrap us up. If you have a question that was specific to your account or something we weren’t able to get to today, please do reach out to your Success Account Manager for more information. And as a reminder, you’re going to receive a recording of today’s event in about 24 hours. And then as you’re leaving the session today, you’re going to see a quick brief survey pop up. It should take you less than two minutes to complete. We, again, would really appreciate you taking a moment to fill that out. So with that, thank you everyone for attending, for your great questions. Thank you, Corey, for taking all the questions for the day. We really appreciate it. So hope everybody has a great day. And we look forward to seeing you in 2024 at one of our next upcoming events. Yeah, absolutely. Thanks everybody. Have a happy and healthy new year as well.

Thanks.