Commerce and Coffee - Personalization

Transcript

Hello, everyone. Thank you so much for joining us today. We’re going to give everyone a moment to log in and we’ll get started in just a minute. Hi, everyone, and welcome to Commerce and Coffee Personalization. I see that we do have a lot of people on the line and more are joining us as we speak. But we’re going to go ahead and get started. We have a lot to get to today. So let’s jump right in. So again, welcome to Commerce and Coffee Personalization. If this is your first time joining us at Commerce and Coffee, this is an ongoing webinar series hosted by myself and Cori Gelato. So this session is designed to be interactive. So we encourage you to ask questions in the questions box in the GoToWebinar control panel throughout the presentation. You just type them in there and we’re going to do our best to answer as many of them as we can today. I want to quickly go through a few housekeeping items before we get started. So we will be recording this webinar so it can be viewed on demand and shared with other members of your team that might not be able to have attended today. Audio is routed through your computer, so please ensure that your speakers are not muted. And if you can hear me, then we are good to go. If we are going to leave a few minutes at the end to answer questions. So as I mentioned, feel free to start asking those throughout the presentation. And if your question is not answered, please do follow up with your customer success manager for additional information. And at the end of the webinar, please complete a short survey that’s going to pop up on your screen so we can continue to deliver some relevant and the best information that we can to you guys, our customers at these types of events. So let’s dive into today’s agenda. First, I’ll formally introduce myself and Cori Gelato, who will take us through today’s presentation of some of the many ways that you can personalize your site. Cori will then run through roughly a 20 to 30 minute demonstration of the many features, including customer segments, dynamic blocks, sales pages, and a little bit on product recommendations as well. After the demo, Cori will spend a few minutes going through some important information regarding 2.4.4 upgrades and key dates in the coming months. And we’re going to end with a few minutes of Q&A. So please, as I said, ask questions throughout the presentation. And if your question is not answered, please do follow up with your customer success manager for additional information. So to introduce myself, my name is Alana Cohen and I’m on the customer success strategy team here at Adobe. I’ve been with Adobe for over three years and I’ve spent roughly the last two years working with Adobe Commerce customers organizing and hosting our customer exclusive events. So prior to my time on this team, I spent two years working with Adobe’s advertising cloud customers, creating data driven campaigns to help customers implement and execute their advertising strategies. Before coming to Adobe, I spent a little over 10 years in different advertising agencies around New York working with brands to help them launch their advertising campaigns. So if you’d like to connect with me on LinkedIn, feel free to do so. And if you have any other questions or comments about today’s event or any of our customer exclusive events, please feel free to reach out. So next, I’d like to introduce our senior commerce strategy consultant, Corey Gelato, who I’m sure many of you know. Corey brings tons of experience to us and Adobe today. He has over 15 years of experience in e-commerce, advising merchants across a variety of different industries. Almost all of Corey’s time has been with Adobe Commerce or formerly Magento specifically. So he brings a really deep knowledge of the product and the features and how to use it best. Corey strategizes directly with merchants to ensure that they’re maximizing what Adobe Commerce has to offer. So we are very lucky to have Corey here as a mainstay at our webinars to help guide and answer all of our questions. So with that, I’m going to hand the presentation over to Corey for today’s session. Corey. Awesome. Thanks, Alana. Welcome, everybody. Appreciate you joining today. We’re going to talk about personalization. Right. Hot topic. And I know our previous session, we were talking about e-commerce trends, but this really is the big one. We’re talking about how to personalize, where to personalize, when to personalize. Now, let’s kind of jump into it. Let’s let’s really get personal here. So why should you personalize? Right. Consumers are continuing to be more demanding when it comes to really becoming a brand ambassador, really to connect with brands. So surveys are out there and they’re out in the plenty. Right. There’s tons of different companies doing these researches right now around how are consumers really interacting when it comes to shopping? And how are they connecting with brands? When are they getting sticky with brands? Right. So, you know, when you start thinking about this, think about yourself. So the stats are here. I’m showing them on the slide, but you really start thinking about this. Think about it from your own point of view as your own. You’re a consumer. Do you like it when you’re connecting with a brand and they are providing really kind of this the stickiness to them and their understanding of who you are and what you shop for. So, you know, consumers expect companies to deliver personalized interactions and it does lead absolutely to higher conversions. It’s it’s happier customers and you increase that brand loyalty. And, you know, those consumers that feel that you’re connecting with them, guess what? They’re going to become repeat buyers. So what can you personalize? Right. Unpacking a little bit. We’re thinking about the marketing side of it. So think about that from a newsletter side. Think of that from an eblast. Think of it from social. Think about it from retargeting ads, too. Right. That’s important. Think about it from onsite, too. Come on. That’s big. That’s the biggest point is thinking about it when somebody is on the site. If you’re not personal there, then you’re going to lose them. That’s that’s the bread and butter when it comes down to it is your content side. When you start thinking about your promotions, too, how can you connect on a personal level on a promotional side with your consumers? You know, who’s buying what? When are they buying specifically? You know, maybe your promotions are actually targeted seasonality based on when consumer trends are swinging. And then thinking about it from a merchandising side. So when you take a step back, look at how you’re merchandising things. Today, we’re going to go through something called category permissions. It’s a native capability in Adobe Commerce. So we’re going to kind of unpack how that’s done and what we’re doing exactly. So marketing promotions, I want to kind of jump into this and thinking of the different areas of which you are actually doing marketing and promotion. So I started touching on it a little bit before. But if you’re thinking about retargeting ads, if you’re thinking about e-blasts, if you’re thinking about even tailor made messages on site that are kind of that retargeting aspect. So, you know, if you’re you’re looking at your most viewed or you’re recently viewed as a person personality, a one to one kind of interaction. But consumers want personally addressed communications. They want tailored messages to themselves. They want to be offered targeted promotions. Right. So we’re seeing these stats here and they’re huge. And then we start thinking about those that, you know, those of you merchants that are really focused on the Gen Z. Think of social media. And I know we’re targeting Gen Z here. We’re saying Gen Z specifically. But, you know, one thing to take a step back and look at is that social media is really a huge market play now. So I kind of call this out and something I’ve said in the past before. But this is that new word of mouth. Social media has continued to keep evolving into that new word of mouth. So people listen to each other on social media and they really are thinking of that as their biggest influence when it comes to their actual purchasing behavior. So as we kind of take that step into the journey now. So as we brought somebody to the site, now we’re really kind of thinking about content side and merchandising. How are we going to exactly do this and what does that exactly look like? So, you know, I look at it kind of in a few different areas. So, you know, landing pages, which we’re going to walk through today and the sales landing page, and that can increase conversion. So, you know, research is again, one of the ones that we found was 400 percent. It can increase by 400 percent. That’s just a huge stat. So if you have that personalized landing page where you’re making someone feel like, wow, this brand really knows me. Right. This differentiates you from your competitors and even more so through marketplaces as well. So we all shop on the Amazons of the world. But how do you continue to keep somebody coming back to you? It is this personalized type of content. So sales landing pages, personalized call to action. So we’re going to we’re going to look at that today. We’re going to look at buttons. We’re going to look at different banners. And, you know, how can we actually grab somebody’s attention? And we could see that that is absolutely something that’s going to help convert better. And then we’re thinking of from kind of that omni channel shopper experience. So no matter what device you’re on, anything like that, you’re sharing that cart experience or you’re sharing that account experience. So, you know, really, it does come down to that as well, because being able to kind of really kind of deliver that experience, no matter where somebody is from a digital perspective. And as we kind of start thinking about, you know, that that site experience. Right. So how are we continuing to keep doing that? So we’re going to hit on customer segments today. And, you know, those that are kind of thinking of this from, you know, from your business model and what you’re trying to do and what you’re trying to accomplish. Think of things in bite size to start and then continue to keep evolving those segments. So we’re going to talk about it. I’m going to go through a demonstration on customer segments specifically. But really think about it, how it pertains to your business. So as I’m doing the demo today, think about that. Where do customers really lie in different segments? Is it those that purchase certain specific products in your catalog? Is it those that are just registered versus those that are not registered? Is it those that like different types of marketing initiatives? Maybe they like when you market to them through SMS or maybe they like it when you do an email blast or anything like that. And then really, let’s start thinking about the experience on site beyond the content. Right. So beyond landing pages, we also have to think about how are consumers really interacting with your brand? And specifically just around how they’re searching. So we know on site search. We’ve seen it. And if you look at your analytics, I’m sure you’ll even see it today that you’re converting much higher for those that are finding search results. So, you know, one of the things that’s with Adobe Commerce is live search powered through Adobe Sensei. So if you’re not using it, you got it, because this is what’s going to deliver that experience. That’s going to be exceptional and something that’s going to influence conversions and product recommendations, too. So, you know, really, when you start unpacking the the interactions that consumers are having and how they want to see specific products, when they start seeing things that are more relevant to them, that’s going to help drive that conversion. It’s going to help really kind of those average order values. It’s going to help increase those as well. So that’s important to kind of call on. Look through here when we try to round this out. Right. So thinking about how do we get personal? Really? What’s these tactics look like? It’s it’s it’s kind of this whole circle. It’s and it continues. It’s a repetitive. It’s not something that just is stagnant. It is something where you continue to keep evolving. You continue to keep looking at what you’re doing today. How do you kind of push the envelope? How do you deliver more? Consumer experience is changing on an ongoing basis. So you need to be able to change and you need to be able to be prepared for that. So, you know, thinking of that embracing omni channel or the Omni shopper experience, the consumer based segments, based on that behavior. Right. So it’s a really good benefit to the Adobe commerce platform is that based on behavioral, you’re able to create these types of segments. And then it is the two products that are powered through the Adobe Sensei proprietary software, which is product recommendations and live search. So those are, again, are going to deliver more of those one to one, one to many experiences, you know, and you kind of again, we kind of take that step and we say for our sales events or even just in general, how do we kind of create these different customer specific promotions? Promotions doesn’t always have to mean you’re given a percentage off. Promotions could just be a landing page that just gives different types of content that’s really kind of delivering that differentiated experience and giving somebody where they feel like you are really connecting with them from a brand side. So I’d love to jump in here. Let’s go through the demo because I think this is kind of the meat of it. And this is really where I love to kind of start focusing on. So you guys have seen my branding before. Hopefully if you joined this in the past, but Luma is a fictitious brand that I manage. And essentially what we focus on is we focus on multiple areas of fitness. So we focus on weightlifting. We focus on yoga and we focus on runners. So, you know, really we kind of hit these few different silo types of fitnesses. And here you can see I’m actually logged in. I’m a registered customer. And what I usually focus on for my quote unquote consumer here is I focus on weightlifting. So immediately when I’m brought to this page, I already feel like the brand is connecting with me. So Luma, like I said, there’s multiple areas that we focus on from fitness side. But as a consumer now, I feel like the brand really knows me. I get to this page. I see that they’re thanking me for being a loyal Luma customer here at the top rotator. It’s giving me reward points. I also see within the navigation, I got a weightlifting VIP cell category. That’s super cool, right? I love being able to be a very important person to a brand. So I already feel like the brand really values me at this point. And then I keep coming down here and I kind of see that the raise the bar. I got this nice banner that’s here. So even from the content side, so right, we were talking about it before, but even copy itself is a call to action. We’re enticing somebody here. We’re saying raise the bar to what you currently are today. As again, this segment of customers, which are these weightlifters, and we kind of see these call to action, the buttons that are here, the shop benches, shop weights, shop cables, et cetera. So it really does focus in on this consumer that is, again, geared towards that fitness type. And it is towards that weightlifting. Now, I’m going to show a few different flavors of this, because I think it’s important for you to really see and get the breadth of how this looks from a front end experience side. So the next page I’m going to pull up here, I’m going to build the same exact home page, right? And you’ll even see the URLs at the top. They’re going to be exactly the same. But here I’m going to actually show you this as Veronica. So Veronica is a yoga enthusiast. She loves yoga. So for her page, you can see the top banner is the same. It’s saying thanking her for being a loyal customer here at the top here. We get those reward points for orders. The weightlifting VIP cell has now changed to yoga VIP cell. So we’re focusing right on what Veronica is interested in. She’s interested in the yoga side of it. And we’re kind of, again, we’re saying, hey, we value, we love you, we want you to keep coming back here. And then we could see even from the banner, the main home page banner, that hero banner, now we have a new CTA that’s here, we have new buttons, and it’s again focused towards the yoga equipment side. So we’re creating a differentiated experience based on what consumers behavior is. Again, the URL is exactly the same here. Now, third flavor of this quick, I’m going to show you just one more. Now, this is a customer, never has come to the site before. It’s their first time. You could see they don’t have that VIP category here anymore. So again, we’re enticing people to register. You can see at the top to sign up for an account today, receive those 20 reward points. So vice versa, the other way that we had it before where it was given reward points based on orders. Now, the other point here is that the banner has changed again. Now we’re seeing a third segment of this where, you know, it’s kind of a general statement. It’s talking about moving. It’s talking about, you know, again, fitness and thinking of it that way. And now we’re actually targeting each one of the different categories. So we’re saying shop, weightlifting, yoga and running. So our CTA’s have completely changed here based on that customer. Now, I’m going to stay here for one second because I do have another page. Right. So we have a summer sales event page. And this page is again, I’m focusing my efforts now. So this is again, we’re thinking about the deck before and the slides. This is a sales page that I have and I’ve created it. And I am again, hitting on all of my areas of fitness for this customer that is not registered, not logged in. But here’s that sales event page. So let’s say that I have a customer that’s never registered, never bought before, but they have signed up for a newsletter. And basically when I send out a newsletter, they’re coming to the site and this is the page that they’re coming to. So it’s focused and targeted towards seasonal. Right. So I have a summer sales event page that’s going on or summer sales event going on. And I have different areas of this page that basically are kind of every type of fitness person that I could kind of cater to at this point. Now at the bottom, definitely want to highlight this is this recommended for you is actually driven through product recommendations powered by Adobe Sensei. So I’m pointing that out because I’m going to show you that on a few different other experiences. But this on that summer sales side, in this page itself, you could see what this looks like. Now I’m going to go back here and I’m going to pull up our original. So again, myself registered here again, weightlifting VIP cell category. So we’re going to do that same thing, but I’m going to go summer sales event on this page. Scan URLs exactly the same. And we could see that this page has again changed to what my experience is. So if we’re thinking and we take one step back home page, what did I change there on the home page? I changed one banner and I changed the buttons in the CTA there. And I also have in the navigation, which follows throughout the journey where the weightlifting VIP cell categories in there are the yoga one or nothing’s actually noted in there until you are a registered customer. Now in dynamic content, in dynamic box and customer segments, you can do just simple blocks like a rotator, like a main banner or anything like that, like the home page or you could do a full page. So here we’re doing that with the summer sales page. And I’m going to show you this on the admin side. But the way I’m doing it here is I’m basically changing dynamic content based on blocks within here. So you can see this page looks completely different than what it looked like for that visitor. It has different banners, it has different images, it has different content, has different product rotator here. And then at the bottom, we have that recommended for you again, which again is delivered through that product recommendation tool through Adobe Sensei. Now again, definitely want to show the third flavor of this. So we’ll go back to Veronica, who is that yoga enthusiast. So here we’re on that home page. What we’ll do is we’ll do that same thing. We’ll go to the summer sales event page. So same exact URL as what I showed for the other two. But now what we’re going to see here is it’s completely geared and differentiated for Veronica, for the yoga enthusiast, essentially. So somebody that has purchased yoga equipment from me before. Now what I’m doing here is I’m creating an experience that is for her specifically. So as I kind of go through this experience, you’ll see everything is focused towards yoga. So the banners, the content, we’re talking about the different types of promotions that we have that are going on right now. And then at the bottom, once again, we have that recommended for you. So if you notice throughout that journey to each different time, there was different products that were showing for the recommended for you because this was a personalized product recommendation type. So we’re going to talk about that in just a few minutes, but I wanted to make sure we kind of called that out. But as you can see, that experience is completely different per each person or per each type of customer that we have or fitness enthusiast, essentially. So how are we doing this? And I want to take a step back and I want to talk about the simplicity and the simple start. Because when you’re looking at this, you’re saying, well, geez, Cora, how did you do? It’s going to take me forever to do every single one of those. So one of them that I called out in the past before during other webinars is the rotator at the top. Super simple. And the way that I did it was I simply just did a customer segment based on a registered customer versus someone that’s not a registered customer. So that is one thing that is super simple to do. And the last point that I wanted to kind of highlight, and we’ll talk about both these on the admin in just a second, is the weightlifting VIP sale category. So we have this category here for, again, the person that’s registered has bought weightlifting equipment in the past before. Then if we go to Veronica’s, we can see hers is that yoga VIP sale category. So we can see kind of that different experience. Now, I’m going to show that first and then we’ll talk about that rotator and how I’m doing that at the top. So on the admin side, in the category side, you have the ability to do category permissions. So within category permissions or within each category, you could see which ones are active and which ones are inactive and so forth, so on. So these categories are enabled and I have included them in the menu, right? Because I do want those to show for this specific customer segment. Now, if I go into category permissions, you’ll actually see how this is built out. So what I’m doing is all customer groups, I am denying them access to be able to even see this category. So that’s why when we are on Veronica’s experience, you could not see the weightlifting VIP sale. If we are on a person that was not registered and has not logged in, that’s why they could not see this category either. But you can see here for the customer group weightlifting, we’re allowing them to browse the category, we’re allowing them to see the prices as well as add to cart here. And if at any point we wanted to change this and we wanted to add another customer group to it, you simply can by clicking add new permission and then choosing a specific customer group. So if we said, well, you know, we also want to include runners because we know that they do focus on weightlifting as well. We could say let’s also allow them to do this as well. They can see, you know, the product category and they can see the product prices and add to cart, etc. So I should just go to the yoga VIP sale here just so you could see how I set this one up. Very similar to what we have for weightlifting. But instead here, what we’re doing is all customer groups again, we’re denying across the board for being able to browse the category. But what we’re doing for the yoga group is we are allowing them to browse, we’re allowing them to see the product prices as well as add to cart. So as simple as that different customer groups, I’m basically doing that differentiated experience for more think about is the one to many, but as a personalized experience, or as a single shopper, I’m on there and I might be doing this and I feel like I’m really connecting with the brand because I see something different and kind of can entice maybe my friends to join in to purchase something and be like, yeah, I’m VIP because I purchased in the past before something like that. So I can almost a market for the business for Luma myself. So that’s kind of as simple as it is from a category permission side is kind of creating that experience. Now, I want to talk about just the customer segments, right? Because there’s so many different ways that you can do segments. And I see a lot of merchants kind of look at this as this huge mountain that they got to climb up, but it can be very simplistic. So I want to show it how I created the rotator at the top. So rotator at the top. And again, I’m going to bounce back and forth between the front end to the average. The front end to the admin side, but that’s this at the top here. So this is that rotator. You could see it’s different here. It’s thanking somebody for being a loyal Luma customer versus if I go back here into Safari, you can kind of see how this rotator is, which saying sign up for an account today and receive that 20 reward points. So it’s showcasing a different rotator based on the fact that I’m a registered customer versus a non-registered customer. So just looking at how this is set up with the customer segmentation, because we need the data first before we can actually build out that experience. My non-registered segment is really simple. So I’m saying this is a non-registered or guest customer of mine. This is applicable to my main website. I have this as status active, right? So I can create those experiences around it. And I’m applying this to visitors. The options that you do have to apply to when you’re creating a segment is you have apply to visitors, apply to customers or apply to both. So you can make segments applicable to both visitors and registered customers here. Again, because I’m creating this segment based on guest customers, I have this focus towards visitors. If I take a step back here, you could see the conditions wise, I have nothing because all I really care about here is I want to know if you’re just a registered customer or if you’re not. But you can create different conditions here. We’re going to see what that looks like for the weightlifting side in just a second. But just so you can really get a see and get a feel for this. This is kind of how that’s delivered for that side. I’m going to go back here and I want to show you just for the registered customer. So registered customer, it’s kind of going to be the same setup that we have as what you saw for the non-registered. But instead here, what we’re seeing is that again, we’re applying this to the main website. We’re setting this to active. But instead for apply to visitors here, we’re applying it to all registered customers. Conditions, no, there’s no conditions that I have here. All I care about again is this general property side is it applies to registered customers. And you could see all of them that are matching here. So any customers that I have, they’re going to match right through this as well. Now go back one more time here and I want to show another segment. And this is jumping a little ahead, but I want to show you a different one that just shows you one with the condition. So for fitness weightlifting, this is applying to registered customers. Again, it applies to the main website. I do have this as active and this is that experience that you see here. So it’s creating where the weightlifting VIP sale as well as what you see here for this main content. So again, that banner that’s raised the bar, it’s shopping mostly again, weightlifting types of products for the CTA’s or for the buttons here. The way I’m doing it is condition wise. All I’m saying is that my customer fitness interest is weightlifting. So for my branding, what I’m doing is at time of registration. So if I actually go to this and again, I told you I was going to bounce back and forth. But if I go back here and I sign up for an account today, right. So as I’m signing up for an account as a brand new customer, you could see that I have a fitness interest. So fitness interest, if I’m interested, say I’m interested in weightlifting. Maybe I’m interested in weightlifting and yoga. I could select both here. But in my customer attributes, what I’ve done is I created this experience where I want to learn a little bit about my customer as they’re registering. So if I don’t have any behavioral based data on them just yet, when they’re registering, I can grab something. So I’m saying, you know, if you’re OK, let me know what your fitness interest is. Let me know what type of marketing outreach that you’re thinking about. What are your fitness goals? So I can tie those two different segments. I can tie those two different promotional aspects to different types of content pieces that I might want to basically publish in the future. What’s their health focus? Are they looking to just be healthy? Are they looking at weightlifting? Are they what is their additional fitness interest? So as Luma, again, quote unquote, as a business, I’m also looking to potentially start offering skiing and potentially cycling in my stores. So here I’m starting to get that and generate that interest and I’m starting to build that interest for consumers and again, creating that loyalist experience. So as somebody is creating an account, I’m asking these types of information. Now, I hear on the side of it, on another side of it, well, what if we don’t have that type of information or what if I can’t get a customer to provide that information at time of account? Well, there’s another option, which is, again, behavioral based. So here what I’ve done is I have people that have ordered weightlifting gear before. So this one’s really cool because I apply this both to visitors and to registered customers. So, you know, when somebody comes to my site and they purchase something and even if they’re a guest checkout, you essentially have session data, you have cookie data. So you’re basically grabbing that information as somebody is purchasing something like that. So depending on when their browser clears cash or clears their session data, it’ll basically hold in something like this. So what I’m doing is for my visitors and my registered customers, what I’m doing is if they order a product, really cool feature here, just to note this out, is beyond order, you can also do view. So if a customer just viewed or if a visitor just viewed a product, I can create a different experience on the front end based off of that. I could do a different banner somewhere. So I’m almost doing like a retargeting aspect if I wanted to on a different PLP maybe or a PDP or even on a CMS page or something as such. So you could do viewed as well. And now for this one, what I’ve done is I said if a product was ordered that matches this specific condition and my condition is simple, it’s just my product category is weightlifting and fitness equipment. So as long as you’ve purchased a product from this category, what I’ll bring you into is essentially into this segment. Now I can offer multiple different types of areas here. So I could say if it matches any of these segments, so we say no product category is either this that they order from or let’s say that we had the ability to say what fitness type that the product might be. So fitness type is weightlifting as well. So we’re saying even if the product doesn’t match into one of those categories, as long as it was tied to a weightlifting type of and this is one of my product attributes is a fitness type weightlifting, then it will also match into this as well. So even if it’s not in that category. So there’s multiple ways that you can do it and you can kind of create this segment. You could also create segments like I was shown before based on customer data too. You can even bring that down to let’s say you wanted it to be based off of a customer’s address. If you wanted to do different types of segmentation, let’s say that you’re across the US and you want to target the Northeast for a specific type of product versus you know, someone that might be down in the South is something such. You could do that as well based on even customer address. You could also do it again based on any of these types of customer attributes that I have noted through this. So again, with mine fitness goals, fitness interests, when I created my customer attributes, what I did is I chose that I wanted those to also be part of customer segments. So I added that into this so you can kind of see what that looks like. So we kind of covered a lot there. I know. So as we were walking through that, this is where you are. You’re starting to create this experience. So as consumers are doing different behavioral aspects on your site. So maybe it’s just registering. Maybe it is purchasing something specific. Maybe it’s choosing what type of fitness they like and how they’re kind of engaging with the branding and what products they might be purchasing. You know, and as we kind of think about that now, we have the data. So that’s fantastic. That’s what we needed. But how do we actually start bringing that experience to life on the front end now? So through content, there’s a few different areas that you do this. So let’s start with the home page, right? Because the home page that I have is really simple. What we did is we just changed the banner out on the front page. So again, what that was was right here. So this this front banner where it says raise the bar as the different buttons that are there. So again, if I go back to my visitor, same kind of concept here, you’ll see it’s a different banner. We have different buttons. And even if we go back here, we take a look at Veronica’s. So Veronica’s again, she has that different banner, has the live the yoga life and it has the different shop for for yoga specific types of products. So we kind of see that different experience here. And if I go into that page now, so go on the admin side, we’ll go to this new home page. This is my home page here. And what I’m doing through this is through page builder, right? I have what you can kind of see is that full page. And I have two different things that are part of that dynamic block. So one of them is products that are on the home page. So I didn’t highlight that just yet, but that’s basically what’s right here. So most popular products is actually different depending on who is registered. Essentially, it’s based on, again, a customer segment. So if I come back, you can actually see that Veronica’s most popular products are different than what you were seeing on my registered customer. So it’s again, it’s offering a different experience based on the customer segment. But within page builder, can you get see all the different types of banners that are here are all static. So everything else that I have, the slider that’s here, this bit, this banner, the other banner that I have with new year. But here you’ll see that I have dynamic box rotator through this. So I did this through the content side. So basically all I did was I grabbed text here, brought this over. And just so you could see what I’ve done is I inserted a widget here. And that widget was all I selected was the dynamic box rotator. So it essentially says it’s going to rotate between different dynamic box, depending on, again, segments that are met and matched through this. So what I’ll say here is that what I’ve done is I said I’m displaying all instead of rotating. So a really kind of cool feature with this as well that I’m not showing completely, but you can also do different content per each time that the page loads for a specific segment. So what I mean by that is you can essentially change out the banner each time so that every time you load it, it’s a new banner. But here what we’re doing is we’re just basing it off customer segment. So you’ll see the different dynamic box that I have. I have the home page hero banner visitor, the home page hero banner yoga, and then the home page hero banner weightlifter or weightlifting. So that’s how I’m essentially specifying what content is going to be brought into there. So I just take a step back here. That’s that dynamic box rotator. You can see again, if I click on it, double click on this. That is that widget that I’ve entered into here. I have the same concept here with the products. But instead, what I’m using is I’m using weightlifting feature products, yoga feature products and then visitor feature products, essentially. So I’m just bringing in different products based on dynamic blocks. So if you haven’t worked with dynamic blocks, we’re going to take one step back and then I’m going to show the sales landing pages. Sales landing page is really cool because here you can see all I’m doing is different content pieces, those two pieces right there, which is the main banner and then the most popular products. But as I showed you with the sales landing page for the summer, that is a whole entire page. So I’m going to show you that in just a second. But here we just go into that dynamic block side and we could see here’s my home page here. Oh, banner visitor, the yoga one in the weightlifter one. So if I go, let’s say, into the yoga one, you’ll see how this is done is I created just a banner. So I through page builder exactly what you just saw with the home page. I created a banner that has the background row is this image here. And then I just added text on with the buttons here. And this segment that I’m actually focused on is customer segment for fitness and yoga. So you can see all the ones that I could choose from, which is exactly what you just saw on that second side, too. So that’s how I’m bringing this in and showing that difference. So I even show you just quickly on the weightlifting side. So same concept here. We’re doing fitness, fitness, weightlifting. And what we’re doing is you can see that that content is completely different. So that’s how that’s being done now as the whole page. Right. So whole page wise, we’ll do that summer sales page. So our summer sales event page, this and the way it’s set up is I essentially just put in dynamic box on each single basically line here. So what I’ve done is if you take a look at this where you can actually see I have each page loaded into here, but obviously each page doesn’t show. And the reason why is because I set these up as dynamic box. So, again, it’s based on that customer segment where it’s really creating that experience. Besides one piece of this, which is my product recommendations, this is quote unquote static, but it’s not really static because I actually created this as a personalized recommendation type through product recommendations powered through Adobe Sensei. So it essentially is saying whichever products are most recommended or recommended for this customer, I want them to basically see them. So you can actually see I’ve chosen that recommendation type. I could see all of them that I have available through this. So any single one that I have that’s available for CMS, I could select from here and you could see the recommendation type, too. So it’s just for you is the one that I’m utilizing through this. All right. It’s a lot to go through, but hopefully that was that was good for everybody. I’m going to pull the deck back up here and I know we wanted to highlight it before, so I wanted to jump back into to this side of it. So Adobe Commerce 244. I want to quickly touch on a few different points of this and then we’ll round out everything with some some upcoming events and Q&A and so forth, so on. But with Adobe Commerce 244, really, you know, Adobe Commerce 244 was released this April and is built on the latest technologies to boost site stability and ensure you remain secure, performant and compliant. Now and into the future. When we started to impact what 244 delivers, we look at these three pillars, future proofing, innovation and scalability. Future proofing, this is new functionality that is delivered through independent modular services rather than through core code updates, which enables faster adoption and easier and less frequent upgrades for a second pillar innovation. We continue to build on our leadership and headless commerce by increasing GraphQL coverage for several B2B and admin features and adding personalized content and promotions to PWA studio. Adobe Commerce 244 also unlocks access to innovative merchandising, B2B commerce, experience management, payment and cloud functionality introduced in recent versions. And last but certainly not least, this version is the most scalable version ever. It will enable your store to handle complex catalogs up to 10 times larger than before and process five times more transaction volumes. Let’s take a deeper dive into how 244 lines enable you to future proof your digital commerce businesses. Similar to the last slide, I want to break down, break this down really into these three pillars. For future proofing, first moving forward, it’ll be easier and more cost effective to maintain and upgrade the core code. There will be less frequent upgrades to the core code, meaning you’ll have more time and money to put towards other initiatives like personalization and promotions. You’ll get faster access to innovative features delivered as SaaS services that allow you to adapt to market trends and doesn’t impact your ability to fully customize your site to meet your unique business needs. Adobe also offers managed services and other support offerings that help alleviate technical tasks so that you don’t have to, that you can focus really on tasks that enable your business growth. And when we think about innovation for 244, we’re making frequent updates to functionality that help elevate your business and increase your sales, help achieve operational excellence and tools that monitor platform health and security. 244 offers personalization at scale. Our AI powered product recommendations and search features tailor the buy-in experience for each customer to speed up product discovery, increase conversion rates and boost average order value. Additional GraphQL coverage for admin and B2B functionality combined with new PWA studio personalization and promotions support make headless implementations even easier. Our platform allows merchants to engage with both B2B and B2C buyers with superior commerce experiences, all from a single platform, as well as operate your business efficiency with capabilities such as asset and inventory management, approved purchase approval workflows and payment services. Additionally, we released our performance monitoring dashboard with 244 so that you could track all the tools we offer, such as our site-wide analysis tool that provides you with real-time insights on your platform health all in one place. Lastly, 244 is built on the latest version of PHP that doesn’t reach end of support until November 2024 and offers boosts in performance that will make your site more stable and more scalable. Note some of these features and tools are available for earlier 244 versions, but this is a holistic view of the benefits of upgrading to 244. It’s important to start thinking about your plan to upgrade to 244 or a later version, as our 23 and 240 to 243 lines will reach end of support this year. Staying on a version that is supported means that your site will remain secure, performant, and PCI compliant. Not to mention, your customers demand an exceptional and seamless user experience. As we reviewed, Adobe Commerce 244 is the next cutting-edge technology to help you deliver those experiences. If you need assistance determining the right upgrade path for you this year or need more time beyond the end of support dates to upgrade, reach out to your customer success manager to discuss your options. To help you with your upgrade, we’ve developed the following resources. On our Experience Leaks site, you’ll find a page with all resources you might need to help you with the upgrade process. We’ve also developed a 2.4 upgrade guide that provides the steps and best practices to follow when upgrading to a 2.4 version. To learn more about 244, you can reference our 244 blog post and release notes. One of the best tools to help make sure your upgrades are faster and easier is the upgrade compatibility tool. In just minutes, it’ll analyze all the incompatibilities that need to be addressed before completing your next upgrade. Lastly, we had an upgrade workshop last month that was prerecorded and can be viewed on Experience League. This session is technical in nature, so this is a perfect opportunity for any developers on your team that might want to brush up on their upgrade knowledge before completing the next upgrade. With that, we will get into Q&A. Awesome. Thanks, Corey. That was really informative. Lots of information. Reminder, this is being recorded, so everyone can watch that back on demand at a later time. But thank you. That was really great. So, yes, let’s dive into some Q&A because, as you mentioned, questions were rolling in throughout the presentation. So let’s get to a couple of those. So first one that I see here is, what are the types of recommendations offered natively in Adobe Commerce? Yeah, so it’s a really good question. And again, I think for the AI tool itself, you’re thinking about machine learning, automation, essentially. But recommendation types are really grouped as follows, or kind of as we call it, as grouped as follows. It’s personalization, cross-sells and upsells, popularity, and high performance. So, from the personalized side, you’re thinking or think of this as the recommended for you recently viewed cross-sells and upsells in that type of category. This includes viewed this, viewed that, viewed this, bought that, bought this, bought that, more like this in visual similarity. For the popularity type of group, we include most viewed and trending. And then for the high performing group, think of the view to purchase conversion, view to cart conversion, most purchased and most added to cart. It’s a really good question. Thank you. Great. Thank you. All right. Let’s see. Can a shopper be added to two different customer segments? Yeah, absolutely. So, you know, I think of this from, you know, kind of what I was showing before, behavioral side. So if you’ve purchased from multiple different categories, maybe you do wind up in two different segments, like the yoga as well as the weightlifting side. So absolutely. You know, if you’re thinking of it from what I showed on the home page at the top banner to, you know, which was that rotator that said, if you log in, you get these reward points, or if you’re already logged in, you get reward points based on orders. And then the banner, the main homepage hero banner. Basically, the way that that was done is through two different segments. One was matching somebody to a registered customer group and the other one was to weightlifting. So, yeah, absolutely. Great question. Perfect. Thank you. This is a good one. Is it possible to allow a customer group to view a category but not have access to ED cart? Yeah, so within the, and I’ll bring it up quickly, but within the, basically that ability to do that. So within the categories, if I kind of come back here, and in those categories side, if you recall that category permission view within, say, the weightlifting side of it, you can see I actually do have it’s denying for customers to browse this category. So you actually have three different views of way of ways of doing this. We could actually allow somebody to browse category, but they not allow them to add to cart. So, you know, let’s say again, we wanted to add runners to the weightlifting side. We wanted them to be able to browse the category, but we did want to deny them product prices and to be able to add to cart. So you can actually do and create that experience and really change that depending on, you know, different customer groups and how you want to enable that. So, yeah, it’s great question. Awesome. Really great feature. All right. I think we have time for one more. So can non-registered guest shoppers be added to a customer segment? Yeah, good question. And absolutely. So if you recall, behavioral based is another type of segmentation, and it is and could be based off of visitors. So those that are not registered, it’s based on the session data of your browser. So if you purchase something, if you viewed something, you can actually create somebody and kind of put somebody into a segment that can deliver that different experience, that dynamic content, dynamic box. The category permissions is one area you do have to be a registered customer for to be able to kind of show that. But beyond that, you can create those different dynamic content blocks and different sales pages and so forth, so on. So again, differentiating that experience based on a segment that’s that’s geared towards visitors or both, obviously at the same time. So, yeah, it’s a really good question. Thank you. Great. Thank you, Corey. I’m going to pause us here. Thank Corey again for the presentation and the demo and the Q&A session. And as a reminder, this is being recorded so you can watch the demo back at your own pace at a later time. So I’m going to quickly go over a few upcoming events that we have going on here at Adobe. In late July, we’ll be hosting the second installment of our new webinar series DX or Digital Experience Quarterly. You’ll hear from speakers highlighting different ways that data can be analyzed, utilized and managed across not only Adobe Commerce, but other digital experience products in the Adobe suite, including Adobe Marketo Engage and others. So keep an eye out for the invitation for that event in the coming weeks. And then looking ahead, Adobe will be hosting Experience Makers Live. Experience Makers Live typically features presentations from Adobe leaders and industry professionals and visionaries from across the globe who share their visions for experience makers, including where technology is headed and insights into what it takes to become a top experience maker. This event is free and really awesome. I tuned into some sessions last year, so I highly recommend registering and attending. We will include the registration link in the follow up email from this event. And then finally, later this year, we’ll have our annual peak season preparation commerce and coffee event in October. So keep an eye out for an invitation in the coming months for that. And as a reminder, all registration links and recordings live at adobe.ly backslash Adobe Commerce webinars listed at the bottom of this slide so you can find everything there. And let’s see, that wraps us up today. So thanks, everyone, for joining us and for all of your great questions. And as you’re leaving the session today, you’ll see a very quick brief survey. It will take you less than two minutes to complete. And we appreciate you taking a moment to fill that out. So if you have a question specific to your account, and we weren’t able to address it today, please reach out to your customer success manager. And one final reminder that you will receive a recording of today’s event as an email in 24 hours. So that’s all for us. Thank you for attending and hope everybody has a really great day.