The Creative Edge: How Visionary Thinking is Transforming Commerce

Transcript

It’s because of you. It’s a morning, afternoon, wherever you may be. Welcome to our monthly eCommerce webinar. So today it’s a really exciting topic going to be focused on kind of bringing how we bring creativity together with commerce. So we’re going to be looking at the creativity and how visionary thinking is transforming the future of commerce. I’m pretty excited today to be able to welcome Matt Davis, who is from the other side of our business, which is our creative Cloud business, together with Erica O’Connor, who’s a solution consultant on experienced cloud technology. They’re going to be running you through today how we start to really bring creativity and commerce together. A couple of a couple of things. First and foremost, the recording will be available on our experience leak. So if you’re if you’ve got other colleagues appears that you think are going to get value out of this content, we obviously encourage you to point them in that direction and we’d love for you to be active and participant to participate in today’s webinar. So we have the Q&A open. If you have any questions for our subject matter experts, our gurus, that are on the call here today, Matt and Erica, we encourage you to to post the questions and we’ll make sure that we carve out time for you to be able to for us to be able to address those questions for you. So without further ado, I’m going to hand it across to Matt to take it away. Matt. Thanks, Scott, and welcome everybody today to give you a little bit of a bit of a different lens. It really is talking about content and more importantly, Adobe’s approach and where we’re going as a company in terms of building the content that will wind up on your e-commerce sites. So let’s get stuck into it today. So first of all, one thing we do now at Adobe is defend for high impact content continues to rise as people drive personal experiences. That’s become top of mind these days. Now, we also know the landscape is changing fast. Customers expect more and more personalized experiences, and the number of supported channels is exploding as we go to market with these days with our campaigns. Now, what you’re going to see today is how Gen I can actually change and make things more efficient. But also bear in mind it bears some risk involved in that. And also so we’re under increased permission progression to actually demand more content and demonstrate the impact of that content, which is why it’s the lens today on Commerce. Okay, let’s move forward. So we talk about the today, we talk about the average company. This is something we do know. So the average company has ran about a thousand products in their arsenal. And then that thousand products, they typically got about 25 assets per product. Let’s think about that as the pack shot, the pack shot in situ. A 3D version of that, the video, the audio file, the PDF manual. All these assets that need to be personalized to drive experiences across different channels. So different deliverables for different channels. Now what you do there is you also put regionalization. So as we trains create those and other languages, as we have different pack shots for different regions or different price points, they start to add up into the map of experiences in a need to drive. And then we need to personalize those. And that can sometimes get into the millions of variations as we do that hyper personalization across all of our touchpoints. Now, to do that, you need a lot of content to build, but these days this leads to a complex workflow. So most organizations that I talk to and Adobe talk to, this is what we see. It’s like spaghetti as people try and get things done. As the digital teams working with the traditional media team who’s working with the video team, is working with the agencies of records and freelancers, etc… It gets rather complicated. So we’re going to take you through today a bit of a lens, what Adobe is doing to address this. And what we’re doing is what we call our content supply chain. And this is an umbrella of a whole group of products that come together. So part of my job today is to sort of show you how Adobe brings all this together. So ultimately you can build content to use across your e-commerce platforms. Now let’s break this down a little bit more. So I’m going to explain how these all come together. So hopefully in the end of this 20 minute session before we hit the summit stuff, you’ll understand where we’re going as a business and what tools might make life a little easier for you. Content creation. So we look at our content supply chain. The first thing there is we’ve got credit class. Obviously, that’s a product. It’s been around a long time and that builds stuff. We also in today are going to have a little bit of a sneak peek at how Adobe Express and more importantly, our generative AI engine in Adobe Firefly comes into play with the Creative Cloud and Express and other products and services we have. We’ve also got 3D. I’m going to touch upon that today because three days good for commerce on that. I look at very briefly frame audio because we need to get stuff approved and reviewed and we’re going to look at work fronts, our t one system of record, how that works with commerce and also commerce itself and the Adobe Experience manage assets. So how these all come together so I can build content at scale more efficiently. More importantly, how I can manage all my people, manage all my assets, mitigate risk. Work efficiently and scale is my elevator pitch. So let’s get started and then dive into some of these products. So for the next 9 hours, I’m going to talk about each of these products and credit cloud. Now, we’re not, as we know, credit cloud builds things. It builds those content pieces, those assets that you’re going to require inside your ecommerce website. Now, to do that, first of all, wants to build things. We first of all, need to manage people. So I’m going to introduce the first product to date, which is Adobe Work Front. This is our T one system of work. Our MRM Marketing Resource Management Tool. And this is really designed to follow the lifecycle of an entire campaign or project, whatever you want to call it. So here, let’s take this back to the very essence of where things start as an organization. You may have an organizational goal, and that is to sell something through your e-commerce platform. Now, to do that, you probably need a series of elements to go in there, maybe print materials, videos, websites, social media banners, etc… So we probably need a campaign and we’re going to need an idea. So work front is the tool that helps me manage the entire process. So as I start to need a campaign, I can look at resourcing, I can look at budgets and timelines and what things I might require to deliver a campaign. Then once the campaign starts, we’re going to lay creative. We’re going to need production people to do the millions of variations of assets that we require, maybe not millions, maybe hundreds on. And then we’re going to need always things approved. Then we need to print host and post and then push those things out to web social media. We’ll have them physically printed and broadcast TVs, etc… And then at the end of all this, we need to measure how that campaign went. So let’s have a little sneak peek at Adobe Work fronts. So Work Front is a service. And over here, if I just jump in one second in here. So work phone comes in. Now, I’m going to take a couple different roles here very quickly. I’m going to be a studio manager. I’m going to show you the view from my CFO. So in this case here, I can come into my work front and I can see all the activities going on, all the projects, and he mentions any approvals, etc… And what we can do is we can start to kick things off. So we need to sell things. Well, first of all, we need a campaign. So here I can do a request queue. So this is going to be for a marketing campaign very easily done. And this is going to be a campaign request. Let’s give it a title here. So this is going to be for my car below. And this is going to be for my 20% off campaign. Let’s go to that and campaign. And what we can now do is start to fill this out. Now, that beautiful part of work from these all these things are customizable to your business, to the way you work or to each individual project. So it’s very easy to build these things up as templates and fill everything out. Course we can go through. We’re going to need some at home materials. They’re going on its web banners. We need graphics for commerce. Is everything there? And I’m going to submit that now, here I can check on resourcing, timelines, budgets. I can run scenarios. Do we have enough time? What happens if we throw 200 grand more lives? What happens if we bring in a larger workforce of freelancers? Can we get stuff done? Then, once all it’s done, we can easily take that campaign request and turn that in to a project. So a convert to a project and then I’ll skip to the chase. Once this converted, then we get our timelines here. So I can look at this in Waterfall, in Agile, in Gans. Whichever way your teams work. Several working in scrums here I like to work in Waterfall. I can start some resources out, so I’m going to need a copywriter here. Get rid of one of those. It’s going to intelligently suggest things for me. To say I going to do it myself on this one there. We’re going to need a creative director. So start from case here and add people in. Some added my friend Jason in here, and he’s going to come in, be my creative director. We can easily resource this out. And what we’re doing now is we’re getting tasks. Now, we don’t exactly work in work front. So as a creative, who’s building content for your e-commerce sites? I can now bring this to where I need to be. So in tools like InDesign, Photoshop, Illustrator, Premiere Pro, other tools in the Creative Suite, I can now see the body of work I have. So here, working on the print layout, as we can see all my information is contained within. I can see any approvals, etcetera. Any comments that have been made with my team. You can see, Jason, I’ve been talking this morning about getting some copy written, etc… I’ve got all the tools I need at my disposal with there being the panel in my application from Adobe. Whether it be in I am in commerce, whether it be on my mobile phone through the app or using the web browser. All my team are all looking at everything. And then finally, before we leave here, let’s look at one more thing. So as my executives say level, I can report on anything in real time. So how’s my campaign going? How am I departments moving? Because this can go beyond just creative and marketing. How are my email campaigns? How is my commerce? How’s my video web, etc.? And I can drill down in a matter of seconds and find out why something’s going wrong. Why is my 45 TV spot being held up? So in here I can drill down and I can see that the final review hasn’t been done. Okay. Get me Donna and get me in Jaime in my office immediately. Let’s get this sorted and away we go. And so that’s a quick little look at work fronts. Now, I’m going to cross over to my colleague Erica, who’s going to give you a little chat about managing your commerce through Adobe Commerce. Over to you, Erica. As we all know and everyone here as users of Adobe Commerce, we have seen Adobe Commerce. One of the things that we we use quite a lot in the tool is the content staging and preview functionality. And I’m constantly hearing when I’m talking to customers about, well, how do we actually take my previews of my campaigns, which I’ve built up where I’ve got my pricing, I’ve got my CMC content, Martinez My new categories, how do I group that all together as a content staging proofing your link? But then get it approved by other people within my business? That’s where we start to take work front with Adobe Commerce. You can take that. You are all for your content staging and preview link of what’s going to happen on the site for that campaign period. A sign onto a work from a work front task and then assign that through to one of the users. This way you’re going to extend Adobe commerce. Thanks, Matt. Back to you. Okay. Thanks. So we’ve managed to have people across creative across digital asset management, all our disciplines, all our ecosystem and across commerce. So what’s next? Now we need to manage our assets to make sure everyone’s got consistent assets, their own brand. It’s the right asset at the right time. And it all points back to a golden master, which we can then we can make endless variations from with some of the toolkit we have. So let’s have a look here. So the first thing is we’ve got a thing called granny cloud libraries, and this is really to keep my brand consistent. So coming back to InDesign here, I can look upon leaving work fonts coming into my Creative Cloud libraries. You can see here I’ve got all the brand materials for my brand itself. I’ve got my colors, I’ve got my style keys, I’ve got images, logos, etcetera. Small images, of course. So I’ve got at least things I need. So whether I’m working here, if I’m working between Photoshop for argument’s sake from work fronts, I’ve it’s a libraries. If I mean if I’m in premiere pro from an after effects of a mean express, all these tools, I can keep everybody consistent with the right color, the right logo at the right time. Okay. Next one in the arsenal there is we want a digital asset management assistant or Adobe Experience Manager. Assets comes in to do that heavy lifting. And this is perfect for hybrid work because in a lot of our applications now I can bag and tag my assets, which means I ingest them into the dam and add valuable metadata in there. Now in this instance here, what I’ve got is Adobe Experience Manager, and if I move over to here, this is our asset repository. Now, before, when I turned my work fund request into a project, what happened is it went through and made a series of folders in AM and also in Frame zero, which I talk about later. So if I go back to my campaign, we can circle a portfolio here in my campaign, which is my marketing request, etc. So it’ll come into this one here. You can see it’s to drive customer adoption and value because we’re trying to sell something. So that’s organizational goal. Now part of that goal is this is the acquisitions campaign to get new people to buy stuff off our site. And then we have the project itself. We also have valuable metadata contained within work fronts that I can now use in my AM as searchable assets. So you can see the little work front logo on some of my assets, which means as I move those assets from planning and work fronts over to AM, I can push that valuable metadata across into the system. Here we can see the name the asset portfolio driving customer adoption and value acquisitions, campaign project, job numbers, stakeholders, etc. This is valuable metadata, which means in my AM system means anywhere I go I can search and find for this. So as a garden variety creative or video editor or whatever I can come in to and assets through a panel the same way as we paddled in before. And I can look for Cavallo in here and I can drill down with all that valuable metadata I could type in there. It would be even better. Let’s go into that and we can deliver results back. Now, here’s important. What I can now do is I can place a linked version of this file in InDesign, which means for a payload for working from home. But I only need the InDesign file, and I’ll linked that to my libraries for all my logos. And I am for my bigger assets. So it’s a really important way to work. And I now I’ve got the right logo and the right asset at the right time by using credit card libraries and I am assets. Okay. Then once again, you get the theme here we are in libraries. Here we are an asset link. Here we are in work front. All these things tied together so I can manage my people and manage all of my assets. Let’s continue our asset journey and the next one in our little journey here to go back to the wrong one. There we go is looking at Adobe Stock. So sometimes we’ve got assets that are in development. They’ve been photographed, they’ve been shot, and then we’re developing assets, other assets we’ve had there, our products, we always use those and they sit in our digital asset management system, but sometimes we need some stock imagery. So in this case here we have Adobe Stock. So quick example here is I can easily come into my libraries. I can searching here for Adobe Stock. I’m here in Melbourne, so let’s find some assets for Melbourne and in a matter of seconds I can search Melbourne that saw an eye and find assets that might suit my campaign. I can look into here, see a little tick means these are licensed already from organization. There’s a new and I like I can easily license it here, put it into a library and then everybody can use that. My video team, UX team, traditional media and all my commerce teams can use it too. But stock also comes to an and also, Erica, ready for you. Stock also is integrated into commerce. Yeah. Not a lot of our customers use the integration of stock to commerce but as Matt was showing before, what he’s done is he’s gone through as a creative and he’s chosen some images that will be used. I’ve got Page Builder open here and Page Builder is integrated through to Adobe Stock. Here we go. I can click on Adobe Stock. As you can see, I will see all the licensed images that Matt was talking about before and that may have been licensed from another platform. A library has been created for my team to use. I can go through that library all if I want to. I can choose a new image again within commerce license. That image from directly within commerce. I’m going to pick up this boat here today and I can then license save it. The difference with commerce at the moment is that it is saving that asset into commerce. DOT We’ve got some really exciting stuff coming with assets integration for you, which we’ll jump into later in the session today. So once that asset has been licensed, it’s now available within Commerce and I can use that directly within Page Builder, add it to my block and it will be on. I felt a bit of a parallax on this because you know who doesn’t love a parallax on a banner? And I’ve got that available on my page. Thanks, Matt, back to you. Thanks very much. So then we manage their assets. So what we thought about there is we’ve looked at some assets. What about something different? What about 3D assets? So what we have is we have our substance range of products. So here I’ve got my bag for Calvillo and this is a 3D asset. Now I’ve used the textures on this. I can easily reskin and rebadge, but I have a 3D asset, so typically I could do this in 2D and using my prints, but what if I want to use it on my commerce site? Okay, let’s try that for a second. And Erica, do you want to talk to me about Project Sunrise, please? Yeah, Thanks, Matt. So Project Sunrise is currently in beta, so we have customers using this today. And what it is, is a workflow for you to be able to take your 3D assets and even your 2D assets enable them for Web being able to apply shoppable hotspots onto those, enable them for an augmented reality experience, and then automatically it’s integrated through to your commerce environment. So those assets are now available in commerce in a format that can be surfaced in a shopping experience. Thanks, Matt. Fantastic. Okay. Who doesn’t like a bit of 3D? In fact, they increase sales because people love them, apparently. Okay, so we’ve taken 3D assets, we’ve taken the proper assets on a dam. We looked at our brand of assets on a library and we look at stock assets. Well, what about a fifth category? What about we generate stuff from scratch. Now, creativity has never been more approachable than today. Anyone can now create with generative AI. So let’s introduce you to a couple of things. Okay. Welcome to Adobe Firefly. How generative I might buy Adobe. Now some things about generative AI is it’s available for people to use today. This has been around officially since October of last year and we’re going to show you some of the newest stuff from Summit a little bit later in this presentation. But Firefly enables me to do a lot of things. Now, things to note here. This was designed differently to other products in the market. This was designed to be high quality as we dropped our Image three today, and it’s also designed to be commercially safe. This was responsibly sourced from 350 million assets that we own licenses for on Adobe Stock. So there’s nothing in here that can get your organization in trouble. So if you’ve got a thousand employees and they’re generating stuff, there’s nothing that should come into play here that could upset the apple cart, so to speak. Now, because we own all this, this is integrated into our entire ecosystem because it goes into the stuff. It makes sense. We’ll talk about that in a second. It’s a copilot, pardon the pun, for design and delivery and also to unilateral. We’re going to see how some of the on brand with custom scale and models works. And we’ve got APIs, but we’re not covering those today. Okay. So Firefly is accessible across a number of sites. Number one, it’s only Adobe Firefly site. We’ll take a look at that in just a sec. It’s on Creative Cloud. It’s also in Adobe Express. And for those who don’t know what a Daily Express is, I’m going to show video on that first before we meet Firefly, because you can see how all these come together. Now, It also is a backbone stock, as we just mentioned. It’s available in AM assets. We’ll take a look at that later. And this also appears available as of summit. Three weeks ago. So before we jump into into Firefly, let’s take a look at Adobe Express. Let’s look how these two come together after this video. We’re not getting any audio. Not getting any audio. Right. Okay. I shall fix that in one moment. Bear with me a second. It’s going to come into here. Let’s get into that. It’s reshare that with audio and that should be good to go as we speak and let’s give that a go. Perfect. Go to thing is speeding up we just beginning came you won’t go the way but oh my goodness let’s go let’s go. We just we both have both. But I just want to thank you. For and get back again very. Quickly on the next level. We go to the medal embedded. We on that next level. And this really is next level technology. Okay. So Adobe Express is really design year for creatives, but really for non creatives. It’s so because everyone needs to tell a story. So in this case there we can do everything. Social media, fliers, videos, posters, animated banners, etc. There’s not a lot you can’t build. Now inside this platform is a lot of stuff in here, so let’s go and meet it and have a little bit of a demo. So first up, I’m going to come into Firefly first and set the scene and then we’ll go look at Express. So Jeremy VII is easy to use, so that’s going to text image here and have a look how easy this is to use. Yeah, I’m going to flip over here because I’m a terrible typist. Let’s just take a prompt that’s been generated and what I want to do here is going to come into Firefly and I’m going to generate something. Now, I don’t have to be a creative. I can be anyone on planet Earth now and I can take advantage through a properly generated prompt, which is not hard. And I can generate content. And as you can see here, it’s an old statue bust of a dragon dark background photo studio lighting cetera, and I get some results back. But anyone can do this with Charity Vine. So what I’m going to do is I’m going to quickly come in here and I’m going to influence the generation. And this is going to make a little bit more sense a little later when we show some more stuff from Summit. So what I’m gonna do is I introduce a style and that style is this I’ve got a texture here from substance. So part of my substance range, I’ve got all these textures I can choose from in here. It’s going to substance there. So in other words, I could choose some 18,000 of these. Now, for those that don’t really no substance that’s used on 95% of gaming’s. It’s used in probably in only 2% of all special effects in Hollywood. So let’s take that little texture and that’s actually use that to guide as a style reference. My generation. So now when I come through in here, I’m going to regenerate this particular dragon bust. I’m going to influence that now with the feel and tone and textures of this. So imagine this one now, this is how we control a campaign esthetic, how we control things. You’re going to see this throughout the demonstration. This is also in here how we can actually apply guardrails to what we want. So now I can get exactly what we’re searching for or close to in terms of generation. And now I want you to hold that thought a little later and we’ll come back to that. Now, we talked about express some insight. Technology now exists in Adobe Express. So over here what I’ve got is we can see we’ve got text. The image generally fills text templates type effects in here. So I’m going to come across now what I’m going to do is I’m going to make up some smart work. So in this case here, I’ve got some artwork started. Now remember, we’ve got tasks and things going through, so I’ve got my task to build this out. So what I want to do in this particular case is start to work this into my layout. So wait for that to catch up. First thing I’m going to need is some assets. So let’s go over here to my assets tab. I’m in there and we’re waiting for AMP to come up. So first of all, I can go in to AM. Now, as mentioned before, I can drill down and find that particular file and bring that into my layout or I can come into my libraries sidebar here, I can search in my library section. Let’s going to this one here for kids wondering why this is taking a little bit of time, probably because I’m sharing on screen and it’s a web service, but we’ll just reload that one and see how we go. Okay, Now in here, I’ve got my library, remember before and InDesign and Premiere and everything else. I’ve got all the things I require. So in this case, they’re going to need my backpack. So that’s double click on that and bring a backpack into the mix. And it’s not behaving itself at the moment there. So I might go to one on credit earlier. So over here I’ve got a backpack that I’ve created before, very easy to bring the assets in so I can bring them in for my AM. As you mentioned, my madame, I can bring them now in from a library. So here if I double click on that, it’s going to bring through the asset and bring it into position where I can easily go through and do that. In fact, over here, I think it’s by asking me to log in again, which it does occasionally. So I apologize for that little one in advance. The other thing we can do too, is from an adding in here, I might want to go into data pockets and data pocket will enable me to actually access my assets in commerce. So now as I’m designing, it’s going to come back in and relaunch all this and just see if it’ll be nice to me in here. And now some designing I can get assets, some libraries I’m getting from am, I can get them from my e-commerce platform. So in a nutshell, I can go through and build everything up. So in this case, I’ve built it on my banners and what we’ve done there is we’ve come through that. So that’s called up by now, which is good. And we can go through, we can bring translate that so I can translate that now. All my wants my creations done into different languages. And once those languages are done, I’ve now made up all the language versions for my commerce platform and Eric is going to show you how we incorporate those a little later as a commerce banner now moving forward because we want to keep things going as well. What if I want to do some other work in Generative II? So we’ve seen Firefly and we’ve seen Express Line Express as being a bit naughty today. Well, how about we do some work in Photoshop with a senior creative server here when I’ve got some personalization, So I’ve got my bag and let’s say here I want endless variations for commerce and we got it because we’re going to personalize and target. So here what I want to do is use Generative II. In this case, there what I want to do is generate these for different markets. So let’s do some rainforest for Queensland and we might do some deserts for Western Australia, Madison Beach scenes for New South Wales. And because I’m from Melbourne, let’s do some dreary gray skies. So here what I’m doing, some generating my bag into an environment. So using generative AI and anyone can do this, I have to be a retoucher in Photoshop anymore. I can go through and build stuff. So as we can see, they’re looking in the rainforest, they’re looking interesting with the new model. Or perhaps you want to generate another one for different environments. So in this case we might come and do one for bushland. So let’s take this one here. Let’s undo that with our generative film and let’s try this one out. Let’s do a different one here and we’ll plug that one into this one and we’ll do one for why. So an image generated out of rainforests for Queensland and now I’m going to go through and generate one for Western Australia. So it’s very easy now to personalize assets at scale. So over here and drag that down to the right spot rendered image there. And now I can see there’s my WA version fact I quite like that one gives a look and esthetic there of that dryness for the facade of a Western Australian view. So it’s very easy now to take your product and make all those endless variations quickly and efficiently using Firefly in Photoshop or Firefly or Express and other tools. Now going forward, we can also do this in other tools like Express. So I’ve got my digital asset management, and here, if I go back to my Express tab here and I now switch views on this one, what we can do now is we can come and use the expressed sorry, the I am tool in conjunction with Express. So as one of my assets to come up and whens once they arrive then mum able to do is bring that generative AI experience to where I need it. So in this case I’d go to there and what I can do is might want to replace something or do something that looks like that one. And what I can now do is open that up in Adobe Express and I can use generative AI to add a water bottle on this side of the pack or something of that nature. Give it a couple of moments to run through and then and then we can do some work there because of time restraints. Let’s keep moving forward. In fact, with respect for the site, that one there we go is an image what I can now do is do a generative fill on this. Once a click of that, click on it. Generally fill. I’d like a water bottle, please. That’s going to here. It’s getting my brush size. Let’s draw a little brush around the side on here looking good and it gives me a water bottle in a blue, please. And we go generates. And what happens now? Some magic comes through and we should be delivered back with four results of a water bottle. Now give it a couple secs to come in and then we can start to see the journey by eyes looking at this composition for lighting, for where it’s going to sit and it’s going to put the water bottle in there. In fact, it’s in a nice little pocket for me if I look at that one and I kind of like that one the most. In fact, I think I like the first one, right? So what I can do now is once that’s done, I can go through and save a version or save it as a brand new asset name. And guess what? I can push straight through to commerce so we can make changes on the fly wherever we are creating tools, digital Asset Management, Express, etc. So that’s a little example there, how they all work. Okay, moving forward. Lastly, there, we need to get things approved and this is where the content supply chain really works. So we have work front proof and this is a great way to get things approved really quickly. So working the in InDesign here to come back to my work front panel member before I was chatting with Jason over here. Now what I’ve got is my proof. So very easy for me to go through and pro stuff, to do versions, etc. And what I can then do is on this for going to my proof itself is I can browse to that. It’ll come up in my browser and we can go through and approve this. So there it is. There you can see comments have been made on here. So as I move around and check out comments or I can make a decision very quickly, very easy to go through and do all these you know what this one here is change changes required, make a decision. And so now my operators are going to be notified with the word home at the beach or the office, and they can get to work on things really, really fast. Now, we also bought a company last year which was frame Zero, and this is the leading review and collaboration tool for video. So this brings another aspect in here because on the e-commerce site you may have some video content on there. So in this case they’re working away In Premiere Pro, we can see the power of this. I’ve got my time, I’m working these my particular file. Explore. All the events. Fantastic. And what I can now do is proof that spruce up to the cloud and then that means someone can come along and mark that up. So here we come along to my Altura campaign on this one. They’re going to come into my home here, into my client approvals. Let’s find that particular one. There it is there. And what I can quickly do is review it online and review there and I can start to add comments in here. So mark things up, I can draw tools, etc. So over here I’d like do this, put a comment in there, comments and my entourage is my stakeholders and everybody else can go through and make comments really, really quickly on them. Now, the great part here is this is built into my system. So as the comments are coming back, that one there moments I put on there, I can see everything that’s going through. In fact, if I play this back in this particular case and I go through the night is it’s sinking up the frames. So when I come into this one, it’s opened at one more time and I come in and I go to the comments. It’s actually going to sync up with the comments on my frame. Looking fantastic. That’s Gavin at work front. My job is now done. That’s fine. My video campaign, film editing. There we go. And guess what? I’m going to mark that it’s done and move on to the next one. Moon complete just to keep things moving. So in a nutshell, that’s pretty much our content supply chain. That’s how all these technologies come together to help you create at scale, to give you efficiencies to mitigate risk of things going wrong because you’re managing your people from a single platform, your assets are all contained back to the Golden Masters across a variety of tools that make life easy. We’ve got libraries, we’ve got AMD assets, we’ve got Adobe Stock, we’ve now got generative AI in tools like Express and Cloud, and I am to help the generation of personalized assets really easy in today’s world. Now that’s our content supply chain. If you’d like to know more, can chat to you later on. But that was a sneak peek at probably about 25 different products. Okay. Yeah. One one thing with Cramer go. I’m going to jump in with one thing on frame. Okay. Yes. We have a lot of conversations, as I say, about, well, where do I manage and where do I hold all my large video assets? We’re constantly telling customers to, you know, either get blob storage or a separate S3 bucket and having to connect that through to commerce. Imagine if you can in the future hold all of that in frame own, have that integrated into your commerce environment. We are the only ones that can provide you that full solution. Okay. Thank you, man. I did jump in with that one because it’s really exciting. Yeah, it’s fun to a camera cloud on there as well. But anyway, so there’s some measurable results. So talking about planning production delivery of assets is lots of efficiencies to be made with current supply chain. And we have those case studies on quite a few things that would make sense per industries that you might be in a chaos. Get to some cool stuff. Adobe Summit. So three weeks ago Adobe summit was held and today we’re going to put a lens on three areas, some innovations in Firefly. Erica’s going to talk about the innovations in commerce and we’re going to get a look at the GEMS studio right at the very end. Okay, let’s get started. So you saw Firefly. So let’s look at some stuff that’s coming. More importantly, some stuff that’s very pertinent to commerce and displaying your products. Now, the first thing is with the new creative Cloud offering Cricut addition for, I’ll be able to get access to objects styles in a store reference like you saw before when I did that blue substance texture on my dragon bust and also style kits. How to keep everyone in in sync with your look and feel of your brand or your products. Let’s have a look how this would work today. Creative Spend hours manually producing endless variations rather than using their talents for creative expression. Adobe is introducing new Firefly powered features to Creative Cloud for Enterprise. As a creative director at a luxury handbag company, we have multiple hero products in an upcoming launch. We’re working within a campaign esthetic using a creative style. We’ve locked out. We upload the hero image from Photoshop directly into the Firefly site and then the style reference for the campaign. And within seconds the handbag is perfectly composited into new scenes. Lighting, shadows and reflections are automatically harmonized with the product. We have several products in the launch and the object composite workflow makes it effortless to swap out products while staying consistent and focused on the creative direction. With style kits powered by Firefly, we were able to create a permissioned shareable package with this campaign style, including reference images, hero product shots and creative presets. We can send this to us to produce social marketing content. He receives a notification that the shared style kit is available and opens it. It takes no time for him to begin creating on brand scenes with our collection of products with object composite workflows, style references, and shareable style kits from Adobe Powered by Firefly Enterprise, Creative teams are able to generate on brand content at scale. So the next one there is just take it out one step further. So we’ve got style references which we can turn into style kits. We can push products with that style kit so people can make things well, how about we look at custom models? Let’s have a look. Have these might play a role because your brand probably has a look and feel your brand has products that you want to use journey by. And so let’s have a look how these come together. Imagine a world where creative and marketing executives can keep internal teams and external agencies on brand while scaling the volume of personalized assets. That’s why Adobe is introducing custom models powered by Firefly, bringing enterprises the power to customize Firefly’s generative platform to your specific brand style products and campaign direction. Let’s see how an enterprise can train a custom model to help accelerate content creation for an upcoming global campaign training. A custom model doesn’t require any technical knowledge. First, select images that represent the campaign style or object you want to train. Next, Firefly analyzes the images and auto captions. Then you can edit captions to increase the quality after you submit your notified a short while later. When the model is ready, you can preview and test the custom model. Once published, it’s available for use in multiple Adobe applications or Firefly service is enabled. Adobe Custom Models give enterprises the power to train Firefly with your brand to create commercially safe, personalized content at scale. Now, the way our custom model works is it sits in between a data set, so where it doesn’t sits in between the Firefly generative AI model and it sits in behind firewalls with security and standards and you share through the admin console. And that means as people generates the custom model sits in between net and the generative engine. And that way you customize to your brand so you can ensure that your agency of record all your departments, freelancers, etc. are generating within the constraints of what you want. They’re using your products or they’re using your campaign styles or looks and feels. This is quite powerful and this is available today as a separate purchase per model. If that’s of interest, we can chat later. I kind of take one step further, so we’ve got style kids, we got custom models, we’ve got Jedi buy, we’ve got Express credit. How do these come together to do local area marketing? So even your little shops bricks and mortar on your e-commerce site can personalize their little journeys. Let’s have a look how we can create content at scale. Organizations can use Adobe Express to empower regional marketers to generate self-serve content. For example, let’s start with a new global campaign that regional markets need to customize for their markets. The creative studio can create hero assets. Creative Studio can share permission based style kits. In this example, we want to limit users to only have access to edit the prompt which they’ll use for social post backgrounds. Once ready, the creative studio can open their files in Adobe Express and convert their files into templates for others to use. They can then publish on brand templates and share their templates as part of the brand library. When a content marketer has a new project, they can open a specific campaign library and select a template. When marketers select a layer that uses Firefly, such as the background, they’re required to use a specific style kit to generate new background images using translate, marketers can translate text into 46 different languages in an instant to capture a larger audience. They can then be scheduled to share on social media sites directly in Adobe Express. Adobe Express helps scale content creation with the confidence of brand consistency. That’s a little bit of a glimmer into how all that comes together. Okay, let’s change gears a little bit on its head over to Erica. And Erica, over to you for what was announced Summit. Thanks, Matt. Some of the really exciting things came out of Summit was us talking starting to talk about the integration between experience manager So and assets and commerce now today all of the things space is showing us with with Firefly and the creative cloud they will API first. So there is nothing stopping you from using the open API availability in commerce and the open API availability, Adobe Express and Firefly to be able to link those two together. But what you can also but Firefly and the content supply chain and all of the generative AI tools are already integrated through to Adobe Experience manage assets. So the logical next step for us with Adobe is to integrate, experience, manage assets with commerce, where you can ingest, you can search and collaborate your assets across. That’s from that centralized asset management container across your commerce site or your commerce sites as well as anywhere else you want to use it. It gives you the ability to start leveraging all of those air assistance tools within your commerce environment. So what I’m going to do, Matt, is I’m going to get you to jump to the next slide for me. We’re going to have a look at a video of how this is actually going to work. So with the assets integration to Adobe Commerce, you can choose what you’re using as your your your your reference algorithms, whether you’re going to be merging your document, your assets named commerce product by SKU or by file name. And if you’re doing it by SKU, which is what I’m going to do by here, you can define what the reference is going to be. And then you can trigger that synchronization which will automatically synchronize any files within your assets to commerce based upon that. So now what we’re going to do is we can jump into a product here, an existing product, and because we love backpacks today, we’ll have water bottles. We’re going to say, I’ve got two backpacks here and I want to start a campaign where again, I’m going to be adding a water bottle to that backpack. So jumping to assets, which is now integrated automatically, commerce, I can choose the asset I want, open it up within EXPRESS. And as Matt was doing before, used the generative fill capabilities to say, Hey, I want to add a water bottle to this backpack and I’m going to add the water bottle to the right hand side to give that video a moment to catch up with me. And if you think about this, the way I was thinking of using this within commerce was if I’m building kits, when I’m building any kind of merchandizing campaigns, if I’m grouping products together, if I’ve integrated my commerce product to my flight to express using to light data pocket, I could build a bundle or a kit automatically and have the generative I compose those together for myself, and then I can push that directly back to the assets platform where I’ll be able to see it. And then from assets, what will happen is I can sort of take a moment for my asset to come across from Express where it is now. I want to get this signed off. We’re going to jump back into that work front. So I’m going to jump back into commerce and I’m going to say, okay, it’s not here yet, so I need to get this approved before I can have it appear in commerce. So using the work front integration, which Matt was talking about before and the workflows through involved in AM, I can actually send this off to Jenny, get him to say, Hey, Danny, do you like how I’ve bundled these products together? Then you can come in and have a look at it, say, Hey, yeah, Erica, this is looking great. I’m going to approve this for usage within Commerce. And now seamlessly when I go back to my commerce environment in a moment. Excellent. That’s been approved. I can jump back into commerce and we will see. It will now be available as one of the assets to be able to use on my commerce pages, jump down to my images and automatically it’s there without anyone having to do any file import or exports. I can say, hang on, I want to use this as the base image of the thumbnail image and it will automatically appear straight on onto the front end. Now, the asset itself is being from AM. It’s not being stored within your commerce environment as well. I was Page could take a moment to lay there, which is great. So there’s the use case where I want to add new assets to new products, but what about when I’m creating a new product or a new product range? Now I’m I’ve had the photography done months before as part of my my product development process. Product is now done. Assets have been taken. I now want to create the product within commerce and I create my jacket here. I’m going to give it a SKU ID because remember, I’ve matched the two environs based upon the SKU it. So jump back into here, pick up the SKU for my simple product at and pricing. In the real world, we all know that I would be doing this via an input file, but I just wanted to make sure that you guys could see how easily this could could be done. I have assigned that product through to some catalogs saved and now that saving is doing the call out to AM to pull back any assets that may exist for that SKU. So when I jump down now to my images, what you see is that it automatically done the CO 2 a.m. pulled in the images and I can choose within commerce I’ve got the control to say which images I’ll be using my base and my thumbnail etc. I may want to go back to AM and I may want to change them or I may want to schedule those images so they’re able to change on a certain date. And the integration has been built to have that capability in it as well. So we currently have customers who are on beta for this program and anyone who has assets and Adobe Commerce today or is looking at adding an assets to the they toolkit, we would love to have a conversation with you about you joining the beta for that as well. Here’s my jacket and here’s all my assets for thanks Matt, I’m going to hand back to you. Okay. Thanks. Okay. Last thing tonight’s to bring on home is introducing a new product that spans both creative and marketing. This is going to be a gene studio tool and this complements the creative or sorry, the content supply chain. So let’s have a look at this tool in motion. Adobe Gen Studio is an all new generative air first application that unites and accelerates the content supply chain. In Gen Studio, you’ll find content campaigns, insights, all the information a marketer needs to easily create and scale on brand, enterprise, ready content or variations in seconds. Let’s refresh an Adobe Photoshop campaign. We’re taken directly to the campaign where we can see critical information like description, customer personas, channels, assets and goals. All relevant campaign elements are tied together for easy access to our portfolio of products and assets. We can see everything brand related, including image, channel and copy specific guidelines. Next, we’ll have a look at our approved campaign assets. Let’s start creating new display ads, social web and email for our Refresh campaign. We’ll start with Facebook ads. Clicking on the task takes us straight to the Create experience. In one click, we can see the brand approved assets filtered for the specific campaign. Let’s create four variations for testing. Simply enter your prompt and click generate. We have an Adobe Firefly custom model trained on the Photoshop grant. Once we select the model and style kit, our other campaign parameters are included to ensure content is on brand. Click Generate the colors and style are spot on with these new results. Now it’s time to create our full Facebook ads with the click of a button. We have four complete Facebook ads featuring the selected images and videos along with air generated copy options. It looks like all ads pass the brand check and are ready to send for review and approval. The approved ads connected assets are automatically saved in Jen’s studio and can easily be exported for activation. Once the ads are live, we can see how they’re performing directly in Jen’s studio on the Insights page. Find out where this asset was used and what attributes to consider for future content. Now you’re ready to share this image across channels with all the important details like brand persona and product giving you control across platforms. Adobe Jen Studio pulls together everything you need to create and scale on brand content from multiple channels, all in a single product. And that’s coming hopefully in the Q3 timeframe. We will say, okay, that’s it for today. We’re going to hand back to Scott there. Hopefully today you seen where David’s been busy? You know, we’ve seen how to manage our people, manage our assets. You can see how now you can scale, mitigate risk and also to work more efficiently. Now, the stage I’m going to hand back to you, Scott, to bring on home Chase. Thank you, Matt and Erika. That was fantastic. You know, super excited to see how we really bring kind of that creativity and commerce together. So hopefully what you will have seen on the right hand side is there is a poll question would love to get your feedback on today’s webinar. I know that Sophie is also going to post that link hopefully around registration, so we’re actually running a face to face event in Sydney on the 7th of May. If you happen to be around, we encourage you to come and join us. It’s a full day, what we call Commerce accelerator. Today in partnership with CBA, they’ve got a new payment platform that’s integrated into e-commerce and it’s going to be everything from sort of know presentations around what’s happening in a macro environment around retail through to some of the latest releases around our ecommerce technology and then in the afternoon we’re going to be more technical and dive into in respect of some of our labs and we’re going to have some technical panels and then drinks, etc. afterwards. So I encourage you all to come join us. If you happen to be in Sydney or can get to Sydney on the seventh and then we encourage you to come register for for this and so that’s really it for today. The recording, like I mentioned, will be on our Adobe Experience League and we encourage you to share it with any of your, your peers or with your partners to share it with your customers. And you know, if you want the slides then please are requested from either your Adobe Account rep or your partner manager, and that’s it for us today. We look forward to seeing you again in a month’s time for our next Commerce webinar, but that’s a wrap for today. Thank you very much for joining us. Thanks, guys. Thank you.