[Adobe Commerce Accelerator Day]{class="badge positive"}

Adobe Commerce Accelerator Day

On May 7, 2024, in partnership with the Commonwealth Bank of Australia (CBA), Adobe hosted customers and partners at the CBA auditorium in Sydney. This event was a full day of innovation sessions around Adobe Commerce, the Adobe Experience Cloud, and Commonwealth’s Banks latest payment developments for the PowerBoard payments orchestration platform.


Welcome to the event and opening remarks by Kerryn Saward, General Manager for Business Banking Growth and Transaction Banking, at Commonwealth Bank.

Video sessions

You can find videos of the sessions below to watch on demand.

Session Name
Session Video
Navigating Tomorrow: Commerce Roadmap, Insights & Innovations
A recap of Adobe Commerce sessions at Summit 2024, some of the innovations Coming to the Adobe Commerce platform on the near term roadmap.
  • Scott Rigby - Adobe Commerce Product Manager JAPAC
Watch the video
PANEL- Beyond Borders: Projections for Future Commerce
Panel discussion hosted by Allyce Truscott from Adobe on the challenges and solutions for running an online business in the current economic climate.
  • Allyce Truscott - Head of New Business - Digital Experience
  • Carolina de Figuerido - Krispy Kreme
  • Hussein Moustafa - Ozzy Tyres
  • Haig Kayserian - DigitDirect
Watch the video
Experience Evolution: Commerce, Data and You
An overview and demonstration of personalization for Commerce using Real-Time Customer Data Platform, Journey orchestration, and the integrated Adobe Experience Platform
  • Mike Lynch - Enterprise Commerce Specialist, Adobe
Watch the video
Tapping Into Tomorrow: Payment Trends Down Under
Commonwealth Bank’s latest innovations for digital payments, fraud and AI
  • Kate Crous - Executive General Manager Everyday Business Banking, CBA
  • David Watts - Executive General Manager Quants Data Analytics and Technology - CBA
  • James Roberts - General Manager Fraud and Scams Strategy and Governance, CBA
Watch the video
Next-Gen Commerce: The Rise of Gen AI Applications
Overview and demonstrations of AI in Commerce, Adobe’s latest generative AI through Adobe Express and how it can be leveraged for commerce and content teams in the real world.
  • Eroka O’Connor - Senior Solution Consultant, Adobe
Watch the video
Beneath the Surface: Exploring Payment Architecture
Overview session on the latest for the Commonwealth Bank’s PowerBoard payment orchestration platform and its use cases for online business
  • Omaya Robinson - PowerBoard Founding Crew Lead, Head of Product
  • Luke Jericho - Crew Lead, Head of eCommerce
Watch the video
Lightning Speed: Adobe’s edge delivery service
The latest details and demonstration on Adobe’s lightning fast Edge Delivery Services through Adobe Experience Manager and Adobe Commerce
  • Kam Radhakrishnan - Senior Solution Engineer, Adobe
Watch the video
Composability: App Builder, API Mesh & Headless
Overview of the latest developments on the Adobe Commerce and App Builder platform for extensibility of digital experience through headless, composable innovation
  • Jason Ford - Head of ANZ Solution Engineering, Adobe
Watch the video
Cross-Channel Symphony: Orchestrating Commerce Excellence
A fireside chat hosted by Matt Palmer from Adobe on how DotDigital is driving innovation, personalization and one-to-one messaging in partnership with Adobe Commerce
  • Matt Palmer - Senior Partner Sales Manager, Adobe
  • Graham Bell - Head of ANZ Sales, DotDigital
Watch the video
The Art of Commerce
Showcase of live customer examples on Adobe Commerce, demonstrating the cutting edge of what is possible, with Solution Partner innovations at the forefront
  • Carl Screwvala - Senior Solutions Engineer, Adobe
Watch the video