Adobe Digital Insights: GenAI Traffic Update Q2 2026

The next phase of e-commerce is here—and it’s powered by AI. Join Adobe Digital Insights as we bring together insights from our Q2 Retail Guidance and AI Traffic reports to reveal how generative AI is reshaping the customer journey, from discovery to conversion. With AI-driven traffic up 393% YoY and online spending set to hit over $300 billion this quarter, we’ll unpack the key trends, opportunities, and strategic implications for retailers and brands.