DocumentationAdobe Customer Success Webinars

Establishing Executive Sponsorship to Drive Success throughout the Content Supply Chain

Last update: Fri Feb 20 2026 00:00:00 GMT+0000 (Coordinated Universal Time)

CREATED FOR:

  • Beginner
  • Intermediate
  • Experienced
  • Developer
  • Leader
  • User

This session explores how executive sponsorship drives success in the content supply chain, guiding viewers through practical strategies to secure leadership support, align cross-functional teams, and implement efficient processes.

https://video.tv.adobe.com/v/3479847/?learn=on&enablevpops

Key Takeaways

  • Executive sponsorship is essential for breaking down silos, securing resources, and ensuring alignment across creative, marketing, and IT teams.
  • Translating technical needs into business outcomes and using stakeholder mapping tools increases the likelihood of gaining leadership buy-in and project success.
  • Addressing process fragmentation and creative resistance with clear communication and ongoing sponsor engagement leads to measurable improvements in efficiency and speed to market.
recommendation-more-help
abac5052-c195-43a0-840d-39eac28f4780